Brandwave

Instep EAP vs TELUS Health:Which is more popular?

In September 2026, TELUS Health had more branded searches than Instep EAP among employee assistance programme providers in New Zealand. TELUS Health had about 1,110 branded searches, while Instep EAP had 150. TELUS Health made up 38% of all employee assistance programme provider searches we track, and Instep EAP accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about employee assistance programme providers, Instep EAP and TELUS Health each appeared in two of the five answers. Instep EAP and TELUS Health were each mentioned first in two of the four answers.

Among employee assistance programme providers in New Zealand in September 2026

Who do people search for more?

TELUS Health, about 7 searches for every 1 for Instep EAP

TELUS Health 1.1K searchesInstep EAP 150 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Instep EAP in 2 of 5TELUS Health in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Instep EAP first in 2TELUS Health first in 2

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Top employee assistance programme providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Instep EAP was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. TELUS Health was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Instep EAP and TELUS Health were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitae1st
  2. Habit Health EAP2nd
  3. TELUS Health3rd
  4. Clearhead4th
  5. Instep EAP5th
  6. Raise Mental Health6th
  7. Umbrella Wellbeing7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Habit Health EAP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vitae5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TELUS Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Raise Mental Health2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Instep EAP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Umbrella Wellbeing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clearhead2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employee assistance programme providers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Instep EAP or TELUS Health more popular in search?

This chart shows how often people search Google for Instep EAP and TELUS Health by name. Each line represents a brand's share of searches for all seven employee assistance programme providers we track, month by month, from searches in New Zealand.

Instep EAP and TELUS Health among employee assistance programme providers in New Zealand, by month

Share of searches by month for TELUS Health, Instep EAP. The figures are in the table below the chart.

View monthly share of searches table
MonthTELUS HealthHabit Health EAPVitaeRaise Mental HealthInstep EAPUmbrella WellbeingClearhead
Oct 202549.1%6.5%17.4%10.4%8.3%6.1%2.2%
Nov 202549.6%8.5%16.9%10.6%8.1%4.7%1.7%
Dec 202550%9.1%15.2%11%7.9%4.3%2.4%
Jan 202653.7%8.3%17%8.3%7.3%3.2%2.3%
Feb 202650.4%8.5%17.9%8.9%8.5%3.1%2.7%
Mar 202651.6%10.2%13.4%9.4%7.5%5.5%2.4%
Apr 202647%12.8%17.1%8.1%8.1%4.7%2.1%
May 202645.6%12%18.8%8.8%7.6%4.4%2.8%
Jun 202643.8%21.2%14.6%8.5%7.3%2.7%1.9%
Jul 202635%31.4%14.4%7.9%6.9%3.2%1.1%
Aug 202638.4%35.5%10.7%5.9%5.2%2.9%1.3%
Sep 202638%35.3%9.9%6.5%5.1%3.1%2.1%

How has the Instep EAP and TELUS Health comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand employee assistance programme providers in September 2026?

1 change

  1. Instep EAP’s share of searches among employee assistance programme providers in New Zealand has lost ground for 3 months in a row, from 7.3% to 5.1% in September 2026.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Instep EAP’s and TELUS Health’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Instep EAP

3 branded search terms

  • instep counselling
  • instep eap
  • instep programme

TELUS Health

17 branded search terms

  • benestar
  • benestar counselling
  • benestar eap
  • lifeworks telus
  • lifeworks telus health
  • telus eap
  • telus health
  • telus health care
  • telus health eap
  • telus health lifeworks
  • telus health one
  • telus health services
  • telus healthcare
  • telus lifeworks
  • telus mental health
  • telus occupational health
  • telushealth

How the Brand Demand Index is measured

Other head-to-heads among employee assistance programme providers

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