Brandwave

TELUS Health vs Vitae:Which is more popular?

In September 2026, TELUS Health had more branded searches than Vitae among employee assistance programme providers in New Zealand. TELUS Health had about 1,110 branded searches, while Vitae had 290. TELUS Health made up 38% of all employee assistance programme provider searches we track, and Vitae accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about employee assistance programme providers, Vitae appeared in all five answers and TELUS Health in two. Vitae was mentioned before TELUS Health in three out of four answers.

Among employee assistance programme providers in New Zealand in September 2026

Who do people search for more?

TELUS Health, about 4 searches for every 1 for Vitae

TELUS Health 1.1K searchesVitae 290 searches

Who does AI mention more?

Vitae, mentioned in every answer we collected

Vitae in 5 of 5TELUS Health in 2 of 5

Who does AI recommend more?

Vitae, named ahead of TELUS Health in 3 of 4 answers

Vitae first in 3TELUS Health first in 1

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Top employee assistance programme providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vitae appeared in all five answers. TELUS Health was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vitae was listed before TELUS Health in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitae1st
  2. Habit Health EAP2nd
  3. TELUS Health3rd
  4. Clearhead4th
  5. Instep EAP5th
  6. Raise Mental Health6th
  7. Umbrella Wellbeing7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Habit Health EAP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vitae5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TELUS Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Raise Mental Health2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Instep EAP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Umbrella Wellbeing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clearhead2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employee assistance programme providers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is TELUS Health or Vitae more popular in search?

This chart shows how often people search Google for TELUS Health and Vitae by name. Each line represents a brand's share of searches for all seven employee assistance programme providers we track, month by month, from searches in New Zealand.

TELUS Health and Vitae among employee assistance programme providers in New Zealand, by month

Share of searches by month for TELUS Health, Vitae. The figures are in the table below the chart.

View monthly share of searches table
MonthTELUS HealthHabit Health EAPVitaeRaise Mental HealthInstep EAPUmbrella WellbeingClearhead
Oct 202549.1%6.5%17.4%10.4%8.3%6.1%2.2%
Nov 202549.6%8.5%16.9%10.6%8.1%4.7%1.7%
Dec 202550%9.1%15.2%11%7.9%4.3%2.4%
Jan 202653.7%8.3%17%8.3%7.3%3.2%2.3%
Feb 202650.4%8.5%17.9%8.9%8.5%3.1%2.7%
Mar 202651.6%10.2%13.4%9.4%7.5%5.5%2.4%
Apr 202647%12.8%17.1%8.1%8.1%4.7%2.1%
May 202645.6%12%18.8%8.8%7.6%4.4%2.8%
Jun 202643.8%21.2%14.6%8.5%7.3%2.7%1.9%
Jul 202635%31.4%14.4%7.9%6.9%3.2%1.1%
Aug 202638.4%35.5%10.7%5.9%5.2%2.9%1.3%
Sep 202638%35.3%9.9%6.5%5.1%3.1%2.1%

How has the TELUS Health and Vitae comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand employee assistance programme providers in September 2026?

1 change

  1. In September 2026, Vitae lost share of searches among employee assistance programme providers in New Zealand, from 10.7% to 9.9%.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using TELUS Health’s and Vitae’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

TELUS Health

17 branded search terms

  • benestar
  • benestar counselling
  • benestar eap
  • lifeworks telus
  • lifeworks telus health
  • telus eap
  • telus health
  • telus health care
  • telus health eap
  • telus health lifeworks
  • telus health one
  • telus health services
  • telus healthcare
  • telus lifeworks
  • telus mental health
  • telus occupational health
  • telushealth

Vitae

3 branded search terms

  • vitae counselling
  • vitae eap
  • vitae employee assistance

How the Brand Demand Index is measured

Other head-to-heads among employee assistance programme providers

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