Brandwave

How popular isVitae?

In September 2026, people searched for Vitae by name about 290 times in New Zealand, a 27.5% decrease from the previous year. These searches made up 9.9% of all New Zealand employee assistance programme provider searches, placing Vitae third out of seven providers. When we asked both ChatGPT and Google AI Overviews about employee assistance programme providers, Vitae appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Vitae is the third most searched of 7 competitors and the most recommended in AI answers.

  1. TELUS HealthShare of searches 38%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. Habit Health EAPShare of searches 35.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. VitaeShare of searches 9.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Raise Mental HealthShare of searches 6.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. Instep EAPShare of searches 5.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top employee assistance programme providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vitae appeared in all five answers. Vitae is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitae1st
  2. Habit Health EAP2nd
  3. TELUS Health3rd
  4. Clearhead4th
  5. Instep EAP5th
  6. Raise Mental Health6th
  7. Umbrella Wellbeing7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Habit Health EAP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vitae5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TELUS Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Raise Mental Health2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Instep EAP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Umbrella Wellbeing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clearhead2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employee assistance programme providers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which employee assistance programme providers compete with Vitae?

Vitae against employee assistance programme providers in New Zealand, by month

Share of searches by month for TELUS Health, Habit Health EAP, Vitae, Raise Mental Health, Instep EAP, Umbrella Wellbeing, Clearhead. The figures are in the table below the chart.

View monthly share of searches table
MonthTELUS HealthHabit Health EAPVitaeRaise Mental HealthInstep EAPUmbrella WellbeingClearhead
Oct 202549.1%6.5%17.4%10.4%8.3%6.1%2.2%
Nov 202549.6%8.5%16.9%10.6%8.1%4.7%1.7%
Dec 202550%9.1%15.2%11%7.9%4.3%2.4%
Jan 202653.7%8.3%17%8.3%7.3%3.2%2.3%
Feb 202650.4%8.5%17.9%8.9%8.5%3.1%2.7%
Mar 202651.6%10.2%13.4%9.4%7.5%5.5%2.4%
Apr 202647%12.8%17.1%8.1%8.1%4.7%2.1%
May 202645.6%12%18.8%8.8%7.6%4.4%2.8%
Jun 202643.8%21.2%14.6%8.5%7.3%2.7%1.9%
Jul 202635%31.4%14.4%7.9%6.9%3.2%1.1%
Aug 202638.4%35.5%10.7%5.9%5.2%2.9%1.3%
Sep 202638%35.3%9.9%6.5%5.1%3.1%2.1%

  1. 1.TELUS Health

    38%

    Held 1st. 1.1K estimated branded searches, -5.9% vs prior month. Share -0.4 points.

  2. 2.Habit Health EAP

    35.3%

    Held 2nd. 1K estimated branded searches, -5.5% vs prior month. Share -0.2 points.

  3. 3.Vitae

    9.9%

    Held 3rd. 290 estimated branded searches, -12.1% vs prior month. Share -0.8 points.

  4. 4.Raise Mental Health

    6.5%

    Held 4th. 190 estimated branded searches, +5.6% vs prior month. Share +0.6 points.

  5. 5.Instep EAP

    5.1%

    Held 5th. 150 estimated branded searches, -6.3% vs prior month. Share -0.1 points.

  6. 6.Umbrella Wellbeing

    3.1%

    Held 6th. 90 estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Clearhead

    2.1%

    Held 7th. 60 estimated branded searches, +50% vs prior month. Share +0.8 points.

Compare popularity between Vitae and its closest rivals

Every comparison with Vitae

6 comparisons

How has branded search demand for Vitae changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vitae in New Zealand fell from 400 to 290.
  • Across the 12 months ending September 2026, Vitae’s share of searches among employee assistance programme providers in New Zealand decreased from 17.4% to 9.9%.
  • Across the 12 months ending September 2026, Vitae’s share of searches among employee assistance programme providers in New Zealand peaked at 18.8% in May 2026 and was lowest at 9.9% in September 2026.
  • Across the 12 months ending September 2026, Vitae fell from 2nd to 3rd among employee assistance programme providers in New Zealand.

How did search popularity change for New Zealand employee assistance programme providers in September 2026?

6 changes

  1. In September 2026, Clearhead gained share of searches among employee assistance programme providers in New Zealand, from 1.3% to 2.1%.

  2. In September 2026, Raise Mental Health gained share of searches among employee assistance programme providers in New Zealand, from 5.9% to 6.5%.

  3. In September 2026, Vitae lost share of searches among employee assistance programme providers in New Zealand, from 10.7% to 9.9%.

  4. Instep EAP’s share of searches among employee assistance programme providers in New Zealand has lost ground for 3 months in a row, from 7.3% to 5.1% in September 2026.

  5. Estimated monthly branded searches for Habit Health EAP in New Zealand rose 586.7% over 12 measured months, from 150 to 1K in September 2026.

  6. Estimated monthly branded searches for Umbrella Wellbeing in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026.

How are Vitae’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Vitae’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vitae counselling
  • vitae eap
  • vitae employee assistance

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