Employee assistance programme providers in New Zealand:Which are most popular?
In September 2026, TELUS Health was the most searched employee assistance programme provider in New Zealand, accounting for 38% of all searches among the seven providers we track. When we checked with ChatGPT and Google AI Overviews, Habit Health EAP and Vitae showed up in every answer. Vitae was recommended most often, though no response put it first.
TELUS HealthShare of searches 38%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Habit Health EAPShare of searches 35.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
VitaeShare of searches 9.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Raise Mental HealthShare of searches 6.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Instep EAPShare of searches 5.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top employee assistance programme providers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Habit Health EAP and Vitae appeared every time. Vitae was recommended most often, though no answer put it first. Habit Health EAP was second, and TELUS Health was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Habit Health EAP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vitae5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TELUS Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Raise Mental Health2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Instep EAP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Umbrella Wellbeing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clearhead2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about employee assistance programme providers
5 answers
Asked ChatGPT
“Which employee assistance programme provider should I use in New Zealand?”
Asked ChatGPT
“What are the best employee assistance programme providers in New Zealand?”
Asked ChatGPT
“What's the best employee assistance programme provider in New Zealand for a workforce?”
Searched Google, AI Overview
“employee assistance programme nz”
Searched Google, AI Overview
“eap services nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which employee assistance programme providers do people search for most?
This chart shows how often people search Google for each employee assistance programme provider by name. Each line represents a brand's share of searches for all seven employee assistance programme providers we track, month by month, from searches in New Zealand.
Share of searches by month for TELUS Health, Habit Health EAP, Vitae, Raise Mental Health, Instep EAP, Umbrella Wellbeing, Clearhead. The figures are in the table below the chart.
View monthly share of searches table
| Month | TELUS Health | Habit Health EAP | Vitae | Raise Mental Health | Instep EAP | Umbrella Wellbeing | Clearhead |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.1% | 6.5% | 17.4% | 10.4% | 8.3% | 6.1% | 2.2% |
| Nov 2025 | 49.6% | 8.5% | 16.9% | 10.6% | 8.1% | 4.7% | 1.7% |
| Dec 2025 | 50% | 9.1% | 15.2% | 11% | 7.9% | 4.3% | 2.4% |
| Jan 2026 | 53.7% | 8.3% | 17% | 8.3% | 7.3% | 3.2% | 2.3% |
| Feb 2026 | 50.4% | 8.5% | 17.9% | 8.9% | 8.5% | 3.1% | 2.7% |
| Mar 2026 | 51.6% | 10.2% | 13.4% | 9.4% | 7.5% | 5.5% | 2.4% |
| Apr 2026 | 47% | 12.8% | 17.1% | 8.1% | 8.1% | 4.7% | 2.1% |
| May 2026 | 45.6% | 12% | 18.8% | 8.8% | 7.6% | 4.4% | 2.8% |
| Jun 2026 | 43.8% | 21.2% | 14.6% | 8.5% | 7.3% | 2.7% | 1.9% |
| Jul 2026 | 35% | 31.4% | 14.4% | 7.9% | 6.9% | 3.2% | 1.1% |
| Aug 2026 | 38.4% | 35.5% | 10.7% | 5.9% | 5.2% | 2.9% | 1.3% |
| Sep 2026 | 38% | 35.3% | 9.9% | 6.5% | 5.1% | 3.1% | 2.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38% | 1.1K | -5.9% | -0.4 points | |
| 2, held 2nd | 35.3% | 1K | -5.5% | -0.2 points | |
| 3, held 3rd | 9.9% | 290 | -12.1% | -0.8 points | |
| 4, held 4th | 6.5% | 190 | +5.6% | +0.6 points | |
| 5, held 5th | 5.1% | 150 | -6.3% | -0.1 points | |
| 6, held 6th | 3.1% | 90 | 0% | +0.2 points | |
| 7, held 7th | 2.1% | 60 | +50% | +0.8 points |
38%
Held 1st. 1.1K estimated branded searches, -5.9% vs prior month. Share -0.4 points.
35.3%
Held 2nd. 1K estimated branded searches, -5.5% vs prior month. Share -0.2 points.
3.
Vitae9.9%
Held 3rd. 290 estimated branded searches, -12.1% vs prior month. Share -0.8 points.
6.5%
Held 4th. 190 estimated branded searches, +5.6% vs prior month. Share +0.6 points.
5.1%
Held 5th. 150 estimated branded searches, -6.3% vs prior month. Share -0.1 points.
3.1%
Held 6th. 90 estimated branded searches, 0% vs prior month. Share +0.2 points.
2.1%
Held 7th. 60 estimated branded searches, +50% vs prior month. Share +0.8 points.
Which brand is most popular in search among employee assistance programme providers in New Zealand?
7 brands
In September 2026, TELUS Health was the most searched among employee assistance programme providers in New Zealand, with an estimated 1.1K branded searches, 38% of all searches for the seven we track. Habit Health EAP is in 2nd place, 2.7 percentage points behind at 35.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| TELUS Health | 49.1% → 38% | 53.7%Jan 2026 | 35%Jul 2026 | 1st |
| Habit Health EAP | 6.5% → 35.3% | 35.5%Aug 2026 | 6.5%Oct 2025 | 5th → 2nd |
| Vitae | 17.4% → 9.9% | 18.8%May 2026 | 9.9%Sep 2026 | 2nd → 3rd |
| Raise Mental Health | 10.4% → 6.5% | 11%Dec 2025 | 5.9%Aug 2026 | 3rd → 4th |
| Instep EAP | 8.3% → 5.1% | 8.5%Feb 2026 | 5.1%Sep 2026 | 4th → 5th |
| Umbrella Wellbeing | 6.1% → 3.1% | 6.1%Oct 2025 | 2.7%Jun 2026 | 6th |
| Clearhead | 2.2% → 2.1% | 2.8%May 2026 | 1.1%Jul 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, TELUS Health’s share of searches among employee assistance programme providers in New Zealand decreased from 49.1% to 38%.
- Across the 12 months ending September 2026, Habit Health EAP’s share of searches among employee assistance programme providers in New Zealand increased from 6.5% to 35.3%.
- Across the 12 months ending September 2026, Vitae’s share of searches among employee assistance programme providers in New Zealand decreased from 17.4% to 9.9%.
- Across the 12 months ending September 2026, Raise Mental Health’s share of searches among employee assistance programme providers in New Zealand decreased from 10.4% to 6.5%.
- Across the 12 months ending September 2026, Instep EAP’s share of searches among employee assistance programme providers in New Zealand decreased from 8.3% to 5.1%.
- Across the 12 months ending September 2026, Umbrella Wellbeing’s share of searches among employee assistance programme providers in New Zealand decreased from 6.1% to 3.1%.
- Across the 12 months ending September 2026, TELUS Health’s share of searches among employee assistance programme providers in New Zealand peaked at 53.7% in January 2026 and was lowest at 35% in July 2026.
- Across the 12 months ending September 2026, Habit Health EAP’s share of searches among employee assistance programme providers in New Zealand peaked at 35.5% in August 2026 and was lowest at 6.5% in October 2025.
- Across the 12 months ending September 2026, Vitae’s share of searches among employee assistance programme providers in New Zealand peaked at 18.8% in May 2026 and was lowest at 9.9% in September 2026.
- Across the 12 months ending September 2026, Raise Mental Health’s share of searches among employee assistance programme providers in New Zealand peaked at 11% in December 2025 and was lowest at 5.9% in August 2026.
- Across the 12 months ending September 2026, Instep EAP’s share of searches among employee assistance programme providers in New Zealand peaked at 8.5% in February 2026 and was lowest at 5.1% in September 2026.
- Across the 12 months ending September 2026, Umbrella Wellbeing’s share of searches among employee assistance programme providers in New Zealand peaked at 6.1% in October 2025 and was lowest at 2.7% in June 2026.
- Across the 12 months ending September 2026, Clearhead’s share of searches among employee assistance programme providers in New Zealand peaked at 2.8% in May 2026 and was lowest at 1.1% in July 2026.
- Across the 12 months ending September 2026, Habit Health EAP rose from 5th to 2nd among employee assistance programme providers in New Zealand.
- Across the 12 months ending September 2026, Vitae fell from 2nd to 3rd among employee assistance programme providers in New Zealand.
- Across the 12 months ending September 2026, Raise Mental Health fell from 3rd to 4th among employee assistance programme providers in New Zealand.
- Across the 12 months ending September 2026, Instep EAP fell from 4th to 5th among employee assistance programme providers in New Zealand.
- Across the 12 months ending September 2026, Clearhead held steady: its share of searches among employee assistance programme providers in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand employee assistance programme providers in September 2026?
6 changes
In September 2026, Clearhead gained share of searches among employee assistance programme providers in New Zealand, from 1.3% to 2.1%.
In September 2026, Raise Mental Health gained share of searches among employee assistance programme providers in New Zealand, from 5.9% to 6.5%.
In September 2026, Vitae lost share of searches among employee assistance programme providers in New Zealand, from 10.7% to 9.9%.
Instep EAP’s share of searches among employee assistance programme providers in New Zealand has lost ground for 3 months in a row, from 7.3% to 5.1% in September 2026.
Estimated monthly branded searches for Habit Health EAP in New Zealand rose 586.7% over 12 measured months, from 150 to 1K in September 2026.
Estimated monthly branded searches for Umbrella Wellbeing in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026.
Compare popularity between leading brands
- TELUS Health vs Habit Health EAP: compare popularity
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- TELUS Health vs Raise Mental Health: compare popularity
- TELUS Health vs Instep EAP: compare popularity
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- Habit Health EAP vs Raise Mental Health: compare popularity
- Habit Health EAP vs Instep EAP: compare popularity
- Vitae vs Raise Mental Health: compare popularity
- Vitae vs Instep EAP: compare popularity
- Raise Mental Health vs Instep EAP: compare popularity
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