Brandwave

Instep EAP vs Raise Mental Health:Which is more popular?

In September 2026, Raise Mental Health had more branded searches than Instep EAP among employee assistance programme providers in New Zealand. Raise Mental Health had about 190 branded searches, while Instep EAP had 150. Raise Mental Health made up 6.5% of all employee assistance programme provider searches we track, and Instep EAP accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about employee assistance programme providers, Instep EAP and Raise Mental Health each appeared in two of the five answers. Instep EAP and Raise Mental Health were each mentioned first in one of the two answers that named either.

Among employee assistance programme providers in New Zealand in September 2026

Who do people search for more?

Raise Mental Health, about 27% more searches than Instep EAP

Raise Mental Health 190 searchesInstep EAP 150 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Instep EAP in 2 of 5Raise Mental Health in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Instep EAP first in 1Raise Mental Health first in 1

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Top employee assistance programme providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Instep EAP was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Raise Mental Health was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Instep EAP and Raise Mental Health were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitae1st
  2. Habit Health EAP2nd
  3. TELUS Health3rd
  4. Clearhead4th
  5. Instep EAP5th
  6. Raise Mental Health6th
  7. Umbrella Wellbeing7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Habit Health EAP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vitae5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TELUS Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Raise Mental Health2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Instep EAP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Umbrella Wellbeing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clearhead2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employee assistance programme providers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Instep EAP or Raise Mental Health more popular in search?

This chart shows how often people search Google for Instep EAP and Raise Mental Health by name. Each line represents a brand's share of searches for all seven employee assistance programme providers we track, month by month, from searches in New Zealand.

Instep EAP and Raise Mental Health among employee assistance programme providers in New Zealand, by month

Share of searches by month for Raise Mental Health, Instep EAP. The figures are in the table below the chart.

View monthly share of searches table
MonthTELUS HealthHabit Health EAPVitaeRaise Mental HealthInstep EAPUmbrella WellbeingClearhead
Oct 202549.1%6.5%17.4%10.4%8.3%6.1%2.2%
Nov 202549.6%8.5%16.9%10.6%8.1%4.7%1.7%
Dec 202550%9.1%15.2%11%7.9%4.3%2.4%
Jan 202653.7%8.3%17%8.3%7.3%3.2%2.3%
Feb 202650.4%8.5%17.9%8.9%8.5%3.1%2.7%
Mar 202651.6%10.2%13.4%9.4%7.5%5.5%2.4%
Apr 202647%12.8%17.1%8.1%8.1%4.7%2.1%
May 202645.6%12%18.8%8.8%7.6%4.4%2.8%
Jun 202643.8%21.2%14.6%8.5%7.3%2.7%1.9%
Jul 202635%31.4%14.4%7.9%6.9%3.2%1.1%
Aug 202638.4%35.5%10.7%5.9%5.2%2.9%1.3%
Sep 202638%35.3%9.9%6.5%5.1%3.1%2.1%

How has the Instep EAP and Raise Mental Health comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand employee assistance programme providers in September 2026?

2 changes

  1. In September 2026, Raise Mental Health gained share of searches among employee assistance programme providers in New Zealand, from 5.9% to 6.5%.

  2. Instep EAP’s share of searches among employee assistance programme providers in New Zealand has lost ground for 3 months in a row, from 7.3% to 5.1% in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Instep EAP’s and Raise Mental Health’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Instep EAP

3 branded search terms

  • instep counselling
  • instep eap
  • instep programme

Raise Mental Health

7 branded search terms

  • eap raise
  • eapworks
  • raise counselling
  • raise eap
  • raise eap works
  • raise wellbeing
  • raisementalhealth

How the Brand Demand Index is measured

Other head-to-heads among employee assistance programme providers

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