Brandwave

Habit Health EAP vs Raise Mental Health:Which is more popular?

In September 2026, Habit Health EAP had more branded searches than Raise Mental Health among employee assistance programme providers in New Zealand. Habit Health EAP had about 1,030 branded searches, while Raise Mental Health had 190. Habit Health EAP made up 35.3% of all employee assistance programme provider searches we track, and Raise Mental Health accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about employee assistance programme providers, Habit Health EAP appeared in all five answers and Raise Mental Health in two. Habit Health EAP was mentioned before Raise Mental Health in every answer.

Among employee assistance programme providers in New Zealand in September 2026

Who do people search for more?

Habit Health EAP, about 5 searches for every 1 for Raise Mental Health

Habit Health EAP 1K searchesRaise Mental Health 190 searches

Who does AI mention more?

Habit Health EAP, mentioned in every answer we collected

Habit Health EAP in 5 of 5Raise Mental Health in 2 of 5

Who does AI recommend more?

Habit Health EAP, named ahead of Raise Mental Health in every answer

Habit Health EAP first in 4Raise Mental Health never first

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Top employee assistance programme providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Habit Health EAP appeared in all five answers. Raise Mental Health was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Habit Health EAP was listed before Raise Mental Health in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitae1st
  2. Habit Health EAP2nd
  3. TELUS Health3rd
  4. Clearhead4th
  5. Instep EAP5th
  6. Raise Mental Health6th
  7. Umbrella Wellbeing7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Habit Health EAP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vitae5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TELUS Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Raise Mental Health2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Instep EAP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Umbrella Wellbeing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clearhead2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employee assistance programme providers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Habit Health EAP or Raise Mental Health more popular in search?

This chart shows how often people search Google for Habit Health EAP and Raise Mental Health by name. Each line represents a brand's share of searches for all seven employee assistance programme providers we track, month by month, from searches in New Zealand.

Habit Health EAP and Raise Mental Health among employee assistance programme providers in New Zealand, by month

Share of searches by month for Habit Health EAP, Raise Mental Health. The figures are in the table below the chart.

View monthly share of searches table
MonthTELUS HealthHabit Health EAPVitaeRaise Mental HealthInstep EAPUmbrella WellbeingClearhead
Oct 202549.1%6.5%17.4%10.4%8.3%6.1%2.2%
Nov 202549.6%8.5%16.9%10.6%8.1%4.7%1.7%
Dec 202550%9.1%15.2%11%7.9%4.3%2.4%
Jan 202653.7%8.3%17%8.3%7.3%3.2%2.3%
Feb 202650.4%8.5%17.9%8.9%8.5%3.1%2.7%
Mar 202651.6%10.2%13.4%9.4%7.5%5.5%2.4%
Apr 202647%12.8%17.1%8.1%8.1%4.7%2.1%
May 202645.6%12%18.8%8.8%7.6%4.4%2.8%
Jun 202643.8%21.2%14.6%8.5%7.3%2.7%1.9%
Jul 202635%31.4%14.4%7.9%6.9%3.2%1.1%
Aug 202638.4%35.5%10.7%5.9%5.2%2.9%1.3%
Sep 202638%35.3%9.9%6.5%5.1%3.1%2.1%

How has the Habit Health EAP and Raise Mental Health comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand employee assistance programme providers in September 2026?

2 changes

  1. In September 2026, Raise Mental Health gained share of searches among employee assistance programme providers in New Zealand, from 5.9% to 6.5%.

  2. Estimated monthly branded searches for Habit Health EAP in New Zealand rose 586.7% over 12 measured months, from 150 to 1K in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Habit Health EAP’s and Raise Mental Health’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Habit Health EAP

4 branded search terms

  • eap habit health
  • habit eap
  • habit health eap
  • habit health eap services

Raise Mental Health

7 branded search terms

  • eap raise
  • eapworks
  • raise counselling
  • raise eap
  • raise eap works
  • raise wellbeing
  • raisementalhealth

How the Brand Demand Index is measured

Other head-to-heads among employee assistance programme providers

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