Corporate wellness platforms in New Zealand:Which are most popular?
In September 2026, TELUS Health was the most searched corporate wellness platform in New Zealand, accounting for 76.5% of all searches among the seven platforms we track. When we checked with ChatGPT and Google AI Overviews, Umbrella Wellbeing was mentioned most often, in four of the five answers. Umbrella Wellbeing was recommended most often, coming first in two out of four responses that gave a list.
TELUS HealthShare of searches 76.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
Umbrella WellbeingShare of searches 7.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
WellableShare of searches 7.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
WellhubShare of searches 6.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Personify HealthShare of searches 0.87%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
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Top corporate wellness platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Umbrella Wellbeing was mentioned most often, in four of the five answers. Umbrella Wellbeing was recommended most often, coming first in two out of four answers that gave a list. TELUS Health, Personify Health and WellSteps tied for second. Wellable, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Umbrella Wellbeing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- TELUS Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wellhub1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Personify Health1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
WellSteps1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Wellable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vantage Fit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about corporate wellness platforms
5 answers
Asked ChatGPT
“Which corporate wellness platform should I use in New Zealand?”
Asked ChatGPT
“What are the best corporate wellness platforms in New Zealand?”
Asked ChatGPT
“What's the best corporate wellness platform in New Zealand for employee wellbeing?”
Searched Google, AI Overview
“corporate wellness platform”
Searched Google, AI Overview
“employee wellness software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which corporate wellness platforms do people search for most?
This chart shows how often people search Google for each corporate wellness platform by name. Each line represents a brand's share of searches for all seven corporate wellness platforms we track, month by month, from searches in New Zealand.
Share of searches by month for TELUS Health, Umbrella Wellbeing, Wellable, Wellhub. The figures are in the table below the chart.
View monthly share of searches table
| Month | TELUS Health | Umbrella Wellbeing | Wellable | Wellhub | Personify Health | WellSteps | Vantage Fit |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.7% | 11.6% | 9.1% | 4.1% | 0.83% | 0.83% | 0.83% |
| Nov 2025 | 72.7% | 9.1% | 7.4% | 7.4% | 2.5% | 0% | 0.83% |
| Dec 2025 | 72.8% | 8.6% | 11.1% | 4.9% | 2.5% | 0% | 0% |
| Jan 2026 | 75.9% | 6% | 9.5% | 7.8% | 0.86% | 0% | 0% |
| Feb 2026 | 75.9% | 6% | 7.8% | 9.5% | 0.86% | 0% | 0% |
| Mar 2026 | 67.6% | 9.5% | 9.5% | 6.1% | 7.4% | 0% | 0% |
| Apr 2026 | 65.2% | 8.1% | 6.7% | 10.4% | 8.1% | 0.74% | 0.74% |
| May 2026 | 71% | 8.9% | 7.3% | 8.9% | 4% | 0% | 0% |
| Jun 2026 | 70.4% | 5.6% | 11.2% | 8.8% | 3.2% | 0.8% | 0% |
| Jul 2026 | 75% | 9.4% | 7.3% | 5.2% | 3.1% | 0% | 0% |
| Aug 2026 | 71.5% | 7.3% | 8.9% | 7.3% | 4.1% | 0% | 0.81% |
| Sep 2026 | 76.5% | 7.8% | 7.8% | 6.1% | 0.87% | 0.87% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.5% | 880 | 0% | +5 points | |
| 2, moved from 3rd to 2nd | 7.8% | 90 | 0% | +0.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 7.8% | 90 | -18.2% | -1.1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 6.1% | 70 | -22.2% | -1.2 points | |
| 5, held 5th | 0.87% | 10 | -80% | -3.2 points | |
| 6, moved from 7th to 6th | 0.87% | 10 | — | +0.9 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0% | 0 | -100% | -0.8 pointsmoved from 6th to 7th |
76.5%
Held 1st. 880 estimated branded searches, 0% vs prior month. Share +5 points.
7.8%
Moved from 3rd to 2nd. 90 estimated branded searches, 0% vs prior month. Share +0.5 points.
3.
Wellable7.8%
Moved from 2nd to 3rd. 90 estimated branded searches, -18.2% vs prior month. Share -1.1 points.
4.
Wellhub6.1%
Held 4th. 70 estimated branded searches, -22.2% vs prior month. Share -1.2 points.
0.87%
Held 5th. 10 estimated branded searches, -80% vs prior month. Share -3.2 points.
0.87%
Moved from 7th to 6th. 10 estimated branded searches, — vs prior month. Share +0.9 points.
0%
Moved from 6th to 7th. 0 estimated branded searches, -100% vs prior month. Share -0.8 points.
Which brand is most popular in search among corporate wellness platforms in New Zealand?
7 brands
In September 2026, TELUS Health was the most searched among corporate wellness platforms in New Zealand, with an estimated 880 branded searches, 76.5% of all searches for the seven we track. Umbrella Wellbeing is in 2nd place, 68.7 percentage points behind at 7.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| TELUS Health | 72.7% → 76.5% | 76.5%Sep 2026 | 65.2%Apr 2026 | 1st |
| Umbrella Wellbeing | 11.6% → 7.8% | 11.6%Oct 2025 | 5.6%Jun 2026 | 2nd |
| Wellable | 9.1% → 7.8% | 11.2%Jun 2026 | 6.7%Apr 2026 | 3rd |
| Wellhub | 4.1% → 6.1% | 10.4%Apr 2026 | 4.1%Oct 2025 | 4th |
| Personify Health | 0.83% → 0.87% | 8.1%Apr 2026 | 0.83%Oct 2025 | 5th |
| WellSteps | 0.83% → 0.87% | 0.87%Sep 2026 | 0%Nov 2025 | 7th → 6th |
| Vantage Fit | 0.83% → 0% | 0.83%Oct 2025 | 0%Dec 2025 | 6th → 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, TELUS Health’s share of searches among corporate wellness platforms in New Zealand increased from 72.7% to 76.5%.
- Across the 12 months ending September 2026, Umbrella Wellbeing’s share of searches among corporate wellness platforms in New Zealand decreased from 11.6% to 7.8%.
- Across the 12 months ending September 2026, Wellable’s share of searches among corporate wellness platforms in New Zealand decreased from 9.1% to 7.8%.
- Across the 12 months ending September 2026, Wellhub’s share of searches among corporate wellness platforms in New Zealand increased from 4.1% to 6.1%.
- Across the 12 months ending September 2026, Vantage Fit’s share of searches among corporate wellness platforms in New Zealand decreased from 0.83% to 0%.
- Across the 12 months ending September 2026, TELUS Health’s share of searches among corporate wellness platforms in New Zealand peaked at 76.5% in September 2026 and was lowest at 65.2% in April 2026.
- Across the 12 months ending September 2026, Umbrella Wellbeing’s share of searches among corporate wellness platforms in New Zealand peaked at 11.6% in October 2025 and was lowest at 5.6% in June 2026.
- Across the 12 months ending September 2026, Wellable’s share of searches among corporate wellness platforms in New Zealand peaked at 11.2% in June 2026 and was lowest at 6.7% in April 2026.
- Across the 12 months ending September 2026, Wellhub’s share of searches among corporate wellness platforms in New Zealand peaked at 10.4% in April 2026 and was lowest at 4.1% in October 2025.
- Across the 12 months ending September 2026, Personify Health’s share of searches among corporate wellness platforms in New Zealand peaked at 8.1% in April 2026 and was lowest at 0.83% in October 2025.
- Across the 12 months ending September 2026, WellSteps rose from 7th to 6th among corporate wellness platforms in New Zealand.
- Across the 12 months ending September 2026, Vantage Fit fell from 6th to 7th among corporate wellness platforms in New Zealand.
- Across the 12 months ending September 2026, Personify Health held steady: its share of searches among corporate wellness platforms in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand corporate wellness platforms in September 2026?
7 changes
In September 2026, WellSteps overtook Vantage Fit to rank 6th among corporate wellness platforms in New Zealand, with 0.87% of the searches.
In September 2026, Umbrella Wellbeing overtook Wellable to rank 2nd among corporate wellness platforms in New Zealand, with 7.8% of the searches.
In September 2026, TELUS Health gained share of searches among corporate wellness platforms in New Zealand, from 71.5% to 76.5%.
In September 2026, Personify Health lost share of searches among corporate wellness platforms in New Zealand, from 4.1% to 0.87%.
In September 2026, Wellhub lost share of searches among corporate wellness platforms in New Zealand, from 7.3% to 6.1%.
In September 2026, Wellable lost share of searches among corporate wellness platforms in New Zealand, from 8.9% to 7.8%.
In September 2026, Vantage Fit lost share of searches among corporate wellness platforms in New Zealand, from 0.81% to 0%.
Compare popularity between leading brands
- TELUS Health vs Umbrella Wellbeing: compare popularity
- TELUS Health vs Wellable: compare popularity
- TELUS Health vs Wellhub: compare popularity
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- Wellable vs Wellhub: compare popularity
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