Brandwave

Umbrella Wellbeing vs Wellable:Which is more popular?

In September 2026, Umbrella Wellbeing and Wellable were level in searches among corporate wellness platforms in New Zealand, with an estimated 90 branded searches each, at 7.8% of the total each. When we asked ChatGPT and Google AI Overviews about corporate wellness platforms, Umbrella Wellbeing appeared in four of the five answers and Wellable in none.

Among corporate wellness platforms in New Zealand in September 2026

Who do people search for more?

Umbrella Wellbeing and Wellable are searched for about as often as each other.

Umbrella Wellbeing 90 searchesWellable 90 searches

Who does AI mention more?

Umbrella Wellbeing, mentioned in 4 of 5 answers, Wellable in 0

Umbrella Wellbeing in 4 of 5Wellable in 0 of 5

Who does AI recommend more?

Umbrella Wellbeing, the only one of the two named

Umbrella Wellbeing first in 3Wellable never named

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Top corporate wellness platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Umbrella Wellbeing was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wellable did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Umbrella Wellbeing1st
  2. TELUS Health2nd
  3. Personify Health2nd
  4. WellSteps2nd
  5. Wellhub5th
  6. Wellable–
  7. Vantage Fit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Umbrella Wellbeing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TELUS Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wellhub1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Personify Health1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WellSteps1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wellable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vantage Fit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about corporate wellness platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Umbrella Wellbeing or Wellable more popular in search?

This chart shows how often people search Google for Umbrella Wellbeing and Wellable by name. Each line represents a brand's share of searches for all seven corporate wellness platforms we track, month by month, from searches in New Zealand.

Umbrella Wellbeing and Wellable among corporate wellness platforms in New Zealand, by month

Share of searches by month for Umbrella Wellbeing, Wellable. The figures are in the table below the chart.

View monthly share of searches table
MonthTELUS HealthUmbrella WellbeingWellableWellhubPersonify HealthWellStepsVantage Fit
Oct 202572.7%11.6%9.1%4.1%0.83%0.83%0.83%
Nov 202572.7%9.1%7.4%7.4%2.5%0%0.83%
Dec 202572.8%8.6%11.1%4.9%2.5%0%0%
Jan 202675.9%6%9.5%7.8%0.86%0%0%
Feb 202675.9%6%7.8%9.5%0.86%0%0%
Mar 202667.6%9.5%9.5%6.1%7.4%0%0%
Apr 202665.2%8.1%6.7%10.4%8.1%0.74%0.74%
May 202671%8.9%7.3%8.9%4%0%0%
Jun 202670.4%5.6%11.2%8.8%3.2%0.8%0%
Jul 202675%9.4%7.3%5.2%3.1%0%0%
Aug 202671.5%7.3%8.9%7.3%4.1%0%0.81%
Sep 202676.5%7.8%7.8%6.1%0.87%0.87%0%

How has the Umbrella Wellbeing and Wellable comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Wellable took it in December 2025, Umbrella Wellbeing took it in April 2026, Wellable took it in June 2026, Umbrella Wellbeing took it in July 2026, Wellable took it in August 2026.
  • Across the 12 months ending September 2026, Umbrella Wellbeing’s share of searches among corporate wellness platforms in New Zealand moved from 11.6% to 7.8%, and its estimated monthly branded searches moved from 140 to 90.
  • Across the 12 months ending September 2026, Wellable’s share of searches among corporate wellness platforms in New Zealand moved from 9.1% to 7.8%, and its estimated monthly branded searches moved from 110 to 90.

How did search popularity change for New Zealand corporate wellness platforms in September 2026?

2 changes

  1. In September 2026, Umbrella Wellbeing overtook Wellable to rank 2nd among corporate wellness platforms in New Zealand, with 7.8% of the searches.

  2. In September 2026, Wellable lost share of searches among corporate wellness platforms in New Zealand, from 8.9% to 7.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Umbrella Wellbeing’s and Wellable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Umbrella Wellbeing

1 branded search term

  • umbrella wellbeing

Wellable

1 branded search term

  • wellable

How the Brand Demand Index is measured

Other head-to-heads among corporate wellness platforms

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