Brandwave

How popular isUmbrella Wellbeing?

In September 2026, people searched for Umbrella Wellbeing by name about 90 times in New Zealand, a 35.7% decrease from the previous year. These searches made up 3.1% of all New Zealand employee assistance programme provider searches, placing Umbrella Wellbeing sixth out of seven providers. When we asked both ChatGPT and Google AI Overviews about employee assistance programme providers, Umbrella Wellbeing appeared in two of the five answers and was the seventh most recommended of the seven.

Search and AI answers in September 2026

Umbrella Wellbeing is the sixth most searched of 7 competitors and the seventh most recommended in AI answers.

  1. TELUS HealthShare of searches 38%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. Habit Health EAPShare of searches 35.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. VitaeShare of searches 9.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Raise Mental HealthShare of searches 6.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. Umbrella WellbeingShare of searches 3.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

+2 more

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Top employee assistance programme providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Umbrella Wellbeing was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Umbrella Wellbeing is the seventh most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitae1st
  2. Habit Health EAP2nd
  3. TELUS Health3rd
  4. Clearhead4th
  5. Instep EAP5th
  6. Raise Mental Health6th
  7. Umbrella Wellbeing7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Habit Health EAP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vitae5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TELUS Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Raise Mental Health2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Instep EAP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Umbrella Wellbeing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clearhead2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employee assistance programme providers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which employee assistance programme providers compete with Umbrella Wellbeing?

Umbrella Wellbeing against employee assistance programme providers in New Zealand, by month

Share of searches by month for TELUS Health, Habit Health EAP, Vitae, Raise Mental Health, Instep EAP, Umbrella Wellbeing, Clearhead. The figures are in the table below the chart.

View monthly share of searches table
MonthTELUS HealthHabit Health EAPVitaeRaise Mental HealthInstep EAPUmbrella WellbeingClearhead
Oct 202549.1%6.5%17.4%10.4%8.3%6.1%2.2%
Nov 202549.6%8.5%16.9%10.6%8.1%4.7%1.7%
Dec 202550%9.1%15.2%11%7.9%4.3%2.4%
Jan 202653.7%8.3%17%8.3%7.3%3.2%2.3%
Feb 202650.4%8.5%17.9%8.9%8.5%3.1%2.7%
Mar 202651.6%10.2%13.4%9.4%7.5%5.5%2.4%
Apr 202647%12.8%17.1%8.1%8.1%4.7%2.1%
May 202645.6%12%18.8%8.8%7.6%4.4%2.8%
Jun 202643.8%21.2%14.6%8.5%7.3%2.7%1.9%
Jul 202635%31.4%14.4%7.9%6.9%3.2%1.1%
Aug 202638.4%35.5%10.7%5.9%5.2%2.9%1.3%
Sep 202638%35.3%9.9%6.5%5.1%3.1%2.1%

  1. 1.TELUS Health

    38%

    Held 1st. 1.1K estimated branded searches, -5.9% vs prior month. Share -0.4 points.

  2. 2.Habit Health EAP

    35.3%

    Held 2nd. 1K estimated branded searches, -5.5% vs prior month. Share -0.2 points.

  3. 3.Vitae

    9.9%

    Held 3rd. 290 estimated branded searches, -12.1% vs prior month. Share -0.8 points.

  4. 4.Raise Mental Health

    6.5%

    Held 4th. 190 estimated branded searches, +5.6% vs prior month. Share +0.6 points.

  5. 5.Instep EAP

    5.1%

    Held 5th. 150 estimated branded searches, -6.3% vs prior month. Share -0.1 points.

  6. 6.Umbrella Wellbeing

    3.1%

    Held 6th. 90 estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Clearhead

    2.1%

    Held 7th. 60 estimated branded searches, +50% vs prior month. Share +0.8 points.

Compare popularity between Umbrella Wellbeing and its closest rivals

Every comparison with Umbrella Wellbeing

8 comparisons

How has branded search demand for Umbrella Wellbeing changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Umbrella Wellbeing in New Zealand fell from 140 to 90.
  • Across the 12 months ending September 2026, Umbrella Wellbeing’s share of searches among employee assistance programme providers in New Zealand decreased from 6.1% to 3.1%.
  • Across the 12 months ending September 2026, Umbrella Wellbeing’s share of searches among employee assistance programme providers in New Zealand peaked at 6.1% in October 2025 and was lowest at 2.7% in June 2026.

How did search popularity change for New Zealand employee assistance programme providers in September 2026?

6 changes

  1. In September 2026, Clearhead gained share of searches among employee assistance programme providers in New Zealand, from 1.3% to 2.1%.

  2. In September 2026, Raise Mental Health gained share of searches among employee assistance programme providers in New Zealand, from 5.9% to 6.5%.

  3. In September 2026, Vitae lost share of searches among employee assistance programme providers in New Zealand, from 10.7% to 9.9%.

  4. Instep EAP’s share of searches among employee assistance programme providers in New Zealand has lost ground for 3 months in a row, from 7.3% to 5.1% in September 2026.

  5. Estimated monthly branded searches for Habit Health EAP in New Zealand rose 586.7% over 12 measured months, from 150 to 1K in September 2026.

  6. Estimated monthly branded searches for Umbrella Wellbeing in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026.

How are Umbrella Wellbeing’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Umbrella Wellbeing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • umbrella wellbeing

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How the Brand Demand Index is measured

Where does Umbrella Wellbeing compete?

Umbrella Wellbeing is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Employee assistance programme providers6th of 73.1%Shown above
Corporate wellness platforms2nd of 77.8%Show ranking
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