Brandwave

Wellable vs Wellhub:Which is more popular?

In September 2026, Wellable had more branded searches than Wellhub among corporate wellness platforms in New Zealand. Wellable had about 90 branded searches, while Wellhub had 70. Wellable made up 7.8% of all corporate wellness platform searches we track, and Wellhub accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about corporate wellness platforms, Wellhub appeared in one of the five answers and Wellable in none.

Among corporate wellness platforms in New Zealand in September 2026

Who do people search for more?

Wellable, about 29% more searches than Wellhub

Wellable 90 searchesWellhub 70 searches

Who does AI mention more?

Wellhub, mentioned in 1 of 5 answers, Wellable in 0

Wellhub in 1 of 5Wellable in 0 of 5

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Top corporate wellness platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wellhub was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Wellable did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Umbrella Wellbeing1st
  2. TELUS Health2nd
  3. Personify Health2nd
  4. WellSteps2nd
  5. Wellhub5th
  6. Wellable–
  7. Vantage Fit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Umbrella Wellbeing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TELUS Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wellhub1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Personify Health1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WellSteps1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wellable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vantage Fit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about corporate wellness platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Wellable or Wellhub more popular in search?

This chart shows how often people search Google for Wellable and Wellhub by name. Each line represents a brand's share of searches for all seven corporate wellness platforms we track, month by month, from searches in New Zealand.

Wellable and Wellhub among corporate wellness platforms in New Zealand, by month

Share of searches by month for Wellable, Wellhub. The figures are in the table below the chart.

View monthly share of searches table
MonthTELUS HealthUmbrella WellbeingWellableWellhubPersonify HealthWellStepsVantage Fit
Oct 202572.7%11.6%9.1%4.1%0.83%0.83%0.83%
Nov 202572.7%9.1%7.4%7.4%2.5%0%0.83%
Dec 202572.8%8.6%11.1%4.9%2.5%0%0%
Jan 202675.9%6%9.5%7.8%0.86%0%0%
Feb 202675.9%6%7.8%9.5%0.86%0%0%
Mar 202667.6%9.5%9.5%6.1%7.4%0%0%
Apr 202665.2%8.1%6.7%10.4%8.1%0.74%0.74%
May 202671%8.9%7.3%8.9%4%0%0%
Jun 202670.4%5.6%11.2%8.8%3.2%0.8%0%
Jul 202675%9.4%7.3%5.2%3.1%0%0%
Aug 202671.5%7.3%8.9%7.3%4.1%0%0.81%
Sep 202676.5%7.8%7.8%6.1%0.87%0.87%0%

How has the Wellable and Wellhub comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Wellhub took it in February 2026, Wellable took it in March 2026, Wellhub took it in April 2026, Wellable took it in June 2026.
  • Across the 12 months ending September 2026, Wellable’s share of searches among corporate wellness platforms in New Zealand moved from 9.1% to 7.8%, and its estimated monthly branded searches moved from 110 to 90.
  • Across the 12 months ending September 2026, Wellhub’s share of searches among corporate wellness platforms in New Zealand moved from 4.1% to 6.1%, and its estimated monthly branded searches moved from 50 to 70.

How did search popularity change for New Zealand corporate wellness platforms in September 2026?

3 changes
  1. In September 2026, Umbrella Wellbeing overtook Wellable to rank 2nd among corporate wellness platforms in New Zealand, with 7.8% of the searches.

  2. In September 2026, Wellhub lost share of searches among corporate wellness platforms in New Zealand, from 7.3% to 6.1%.

  3. In September 2026, Wellable lost share of searches among corporate wellness platforms in New Zealand, from 8.9% to 7.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Wellable’s and Wellhub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Wellable

1 branded search term

  • wellable

Wellhub

1 branded search term

  • wellhub

How the Brand Demand Index is measured

Other head-to-heads among corporate wellness platforms

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