Umbrella Wellbeing vs WellSteps:Which is more popular?
In September 2026, Umbrella Wellbeing had more branded searches than WellSteps among corporate wellness platforms in New Zealand. Umbrella Wellbeing had about 90 branded searches, while WellSteps had 10. Umbrella Wellbeing made up 7.8% of all corporate wellness platform searches we track, and WellSteps accounted for 0.87%. When we asked ChatGPT and Google AI Overviews about corporate wellness platforms, Umbrella Wellbeing appeared in four of the five answers and WellSteps in one. Umbrella Wellbeing was mentioned before WellSteps in two out of three answers that named either.
Who do people search for more?
Umbrella Wellbeing, about 9 searches for every 1 for WellSteps
Who does AI mention more?
Umbrella Wellbeing, mentioned in 4 of 5 answers, WellSteps in 1
Who does AI recommend more?
Umbrella Wellbeing, named ahead of WellSteps in 2 of 3 answers
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Top corporate wellness platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Umbrella Wellbeing was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. WellSteps was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Umbrella Wellbeing was listed before WellSteps in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Umbrella Wellbeing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TELUS Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wellhub1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Personify Health1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
WellSteps1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wellable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vantage Fit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about corporate wellness platforms
5 answers
Asked ChatGPT
“Which corporate wellness platform should I use in New Zealand?”
Asked ChatGPT
“What are the best corporate wellness platforms in New Zealand?”
Asked ChatGPT
“What's the best corporate wellness platform in New Zealand for employee wellbeing?”
Searched Google, AI Overview
“corporate wellness platform”
Searched Google, AI Overview
“employee wellness software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Umbrella Wellbeing or WellSteps more popular in search?
This chart shows how often people search Google for Umbrella Wellbeing and WellSteps by name. Each line represents a brand's share of searches for all seven corporate wellness platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Umbrella Wellbeing, WellSteps. The figures are in the table below the chart.
View monthly share of searches table
| Month | TELUS Health | Umbrella Wellbeing | Wellable | Wellhub | Personify Health | WellSteps | Vantage Fit |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.7% | 11.6% | 9.1% | 4.1% | 0.83% | 0.83% | 0.83% |
| Nov 2025 | 72.7% | 9.1% | 7.4% | 7.4% | 2.5% | 0% | 0.83% |
| Dec 2025 | 72.8% | 8.6% | 11.1% | 4.9% | 2.5% | 0% | 0% |
| Jan 2026 | 75.9% | 6% | 9.5% | 7.8% | 0.86% | 0% | 0% |
| Feb 2026 | 75.9% | 6% | 7.8% | 9.5% | 0.86% | 0% | 0% |
| Mar 2026 | 67.6% | 9.5% | 9.5% | 6.1% | 7.4% | 0% | 0% |
| Apr 2026 | 65.2% | 8.1% | 6.7% | 10.4% | 8.1% | 0.74% | 0.74% |
| May 2026 | 71% | 8.9% | 7.3% | 8.9% | 4% | 0% | 0% |
| Jun 2026 | 70.4% | 5.6% | 11.2% | 8.8% | 3.2% | 0.8% | 0% |
| Jul 2026 | 75% | 9.4% | 7.3% | 5.2% | 3.1% | 0% | 0% |
| Aug 2026 | 71.5% | 7.3% | 8.9% | 7.3% | 4.1% | 0% | 0.81% |
| Sep 2026 | 76.5% | 7.8% | 7.8% | 6.1% | 0.87% | 0.87% | 0% |
How has the Umbrella Wellbeing and WellSteps comparison changed over the last 12 months?
3 findings
- Umbrella Wellbeing was ahead of WellSteps in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Umbrella Wellbeing’s share of searches among corporate wellness platforms in New Zealand moved from 11.6% to 7.8%, and its estimated monthly branded searches moved from 140 to 90.
- Across the 12 months ending September 2026, WellSteps’ share of searches among corporate wellness platforms in New Zealand moved from 0.83% to 0.87%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand corporate wellness platforms in September 2026?
2 changes
In September 2026, WellSteps overtook Vantage Fit to rank 6th among corporate wellness platforms in New Zealand, with 0.87% of the searches.
In September 2026, Umbrella Wellbeing overtook Wellable to rank 2nd among corporate wellness platforms in New Zealand, with 7.8% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Umbrella Wellbeing’s and WellSteps’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Umbrella Wellbeing
1 branded search term
- umbrella wellbeing
WellSteps
1 branded search term
- wellsteps
Other head-to-heads among corporate wellness platforms
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