How popular isWellSteps?
In September 2026, people searched for WellSteps by name about 10 times in New Zealand, about the same as the previous year. These searches made up 0.87% of all New Zealand corporate wellness platform searches, placing WellSteps sixth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about corporate wellness platforms, WellSteps appeared in one of the five answers and was the joint second most recommended of the seven.
WellSteps is the sixth most searched of 7 competitors and the joint second most recommended in AI answers.
TELUS HealthShare of searches 76.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
Umbrella WellbeingShare of searches 7.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
WellableShare of searches 7.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
WellhubShare of searches 6.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
WellStepsShare of searches 0.87%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
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Top corporate wellness platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, WellSteps was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. WellSteps is the joint second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Umbrella Wellbeing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- TELUS Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wellhub1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Personify Health1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- WellSteps1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wellable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vantage Fit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about corporate wellness platforms
5 answers
Asked ChatGPT
“Which corporate wellness platform should I use in New Zealand?”
Asked ChatGPT
“What are the best corporate wellness platforms in New Zealand?”
Asked ChatGPT
“What's the best corporate wellness platform in New Zealand for employee wellbeing?”
Searched Google, AI Overview
“corporate wellness platform”
Searched Google, AI Overview
“employee wellness software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which corporate wellness platforms compete with WellSteps?
Share of searches by month for TELUS Health, Umbrella Wellbeing, Wellable, Wellhub, WellSteps. The figures are in the table below the chart.
View monthly share of searches table
| Month | TELUS Health | Umbrella Wellbeing | Wellable | Wellhub | Personify Health | WellSteps | Vantage Fit |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.7% | 11.6% | 9.1% | 4.1% | 0.83% | 0.83% | 0.83% |
| Nov 2025 | 72.7% | 9.1% | 7.4% | 7.4% | 2.5% | 0% | 0.83% |
| Dec 2025 | 72.8% | 8.6% | 11.1% | 4.9% | 2.5% | 0% | 0% |
| Jan 2026 | 75.9% | 6% | 9.5% | 7.8% | 0.86% | 0% | 0% |
| Feb 2026 | 75.9% | 6% | 7.8% | 9.5% | 0.86% | 0% | 0% |
| Mar 2026 | 67.6% | 9.5% | 9.5% | 6.1% | 7.4% | 0% | 0% |
| Apr 2026 | 65.2% | 8.1% | 6.7% | 10.4% | 8.1% | 0.74% | 0.74% |
| May 2026 | 71% | 8.9% | 7.3% | 8.9% | 4% | 0% | 0% |
| Jun 2026 | 70.4% | 5.6% | 11.2% | 8.8% | 3.2% | 0.8% | 0% |
| Jul 2026 | 75% | 9.4% | 7.3% | 5.2% | 3.1% | 0% | 0% |
| Aug 2026 | 71.5% | 7.3% | 8.9% | 7.3% | 4.1% | 0% | 0.81% |
| Sep 2026 | 76.5% | 7.8% | 7.8% | 6.1% | 0.87% | 0.87% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.5% | 880 | 0% | +5 points | |
| 2, moved from 3rd to 2nd | 7.8% | 90 | 0% | +0.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 7.8% | 90 | -18.2% | -1.1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 6.1% | 70 | -22.2% | -1.2 points | |
| 5, held 5th | 0.87% | 10 | -80% | -3.2 points | |
| 6, moved from 7th to 6th | 0.87% | 10 | — | +0.9 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0% | 0 | -100% | -0.8 pointsmoved from 6th to 7th |
76.5%
Held 1st. 880 estimated branded searches, 0% vs prior month. Share +5 points.
7.8%
Moved from 3rd to 2nd. 90 estimated branded searches, 0% vs prior month. Share +0.5 points.
3.
Wellable7.8%
Moved from 2nd to 3rd. 90 estimated branded searches, -18.2% vs prior month. Share -1.1 points.
4.
Wellhub6.1%
Held 4th. 70 estimated branded searches, -22.2% vs prior month. Share -1.2 points.
0.87%
Held 5th. 10 estimated branded searches, -80% vs prior month. Share -3.2 points.
0.87%
Moved from 7th to 6th. 10 estimated branded searches, — vs prior month. Share +0.9 points.
0%
Moved from 6th to 7th. 0 estimated branded searches, -100% vs prior month. Share -0.8 points.
Compare popularity between WellSteps and its closest rivals
How has branded search demand for WellSteps changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for WellSteps in New Zealand held steady at 10.
- Across the 12 months ending September 2026, WellSteps rose from 7th to 6th among corporate wellness platforms in New Zealand.
How did search popularity change for New Zealand corporate wellness platforms in September 2026?
6 changes
In September 2026, WellSteps overtook Vantage Fit to rank 6th among corporate wellness platforms in New Zealand, with 0.87% of the searches.
In September 2026, Umbrella Wellbeing overtook Wellable to rank 2nd among corporate wellness platforms in New Zealand, with 7.8% of the searches.
In September 2026, TELUS Health gained share of searches among corporate wellness platforms in New Zealand, from 71.5% to 76.5%.
In September 2026, Personify Health lost share of searches among corporate wellness platforms in New Zealand, from 4.1% to 0.87%.
In September 2026, Wellhub lost share of searches among corporate wellness platforms in New Zealand, from 7.3% to 6.1%.
In September 2026, Wellable lost share of searches among corporate wellness platforms in New Zealand, from 8.9% to 7.8%.
How are WellSteps’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using WellSteps’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- wellsteps
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Is WellSteps your brand?
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