Brandwave

Wellhub vs WellSteps:Which is more popular?

In September 2026, Wellhub had more branded searches than WellSteps among corporate wellness platforms in New Zealand. Wellhub had about 70 branded searches, while WellSteps had 10. Wellhub made up 6.1% of all corporate wellness platform searches we track, and WellSteps accounted for 0.87%. When we asked ChatGPT and Google AI Overviews about corporate wellness platforms, Wellhub and WellSteps each appeared in one of the five answers. Wellhub and WellSteps were each mentioned first in one of the two answers that named either.

Among corporate wellness platforms in New Zealand in September 2026

Who do people search for more?

Wellhub, about 7 searches for every 1 for WellSteps

Wellhub 70 searchesWellSteps 10 searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Wellhub in 1 of 5WellSteps in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Wellhub first in 1WellSteps first in 1

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Top corporate wellness platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wellhub and WellSteps were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Wellhub and WellSteps were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Umbrella Wellbeing1st
  2. TELUS Health2nd
  3. Personify Health2nd
  4. WellSteps2nd
  5. Wellhub5th
  6. Wellable–
  7. Vantage Fit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Umbrella Wellbeing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TELUS Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wellhub1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Personify Health1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WellSteps1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wellable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vantage Fit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about corporate wellness platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Wellhub or WellSteps more popular in search?

This chart shows how often people search Google for Wellhub and WellSteps by name. Each line represents a brand's share of searches for all seven corporate wellness platforms we track, month by month, from searches in New Zealand.

Wellhub and WellSteps among corporate wellness platforms in New Zealand, by month

Share of searches by month for Wellhub, WellSteps. The figures are in the table below the chart.

View monthly share of searches table
MonthTELUS HealthUmbrella WellbeingWellableWellhubPersonify HealthWellStepsVantage Fit
Oct 202572.7%11.6%9.1%4.1%0.83%0.83%0.83%
Nov 202572.7%9.1%7.4%7.4%2.5%0%0.83%
Dec 202572.8%8.6%11.1%4.9%2.5%0%0%
Jan 202675.9%6%9.5%7.8%0.86%0%0%
Feb 202675.9%6%7.8%9.5%0.86%0%0%
Mar 202667.6%9.5%9.5%6.1%7.4%0%0%
Apr 202665.2%8.1%6.7%10.4%8.1%0.74%0.74%
May 202671%8.9%7.3%8.9%4%0%0%
Jun 202670.4%5.6%11.2%8.8%3.2%0.8%0%
Jul 202675%9.4%7.3%5.2%3.1%0%0%
Aug 202671.5%7.3%8.9%7.3%4.1%0%0.81%
Sep 202676.5%7.8%7.8%6.1%0.87%0.87%0%

How has the Wellhub and WellSteps comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand corporate wellness platforms in September 2026?

2 changes
  1. In September 2026, WellSteps overtook Vantage Fit to rank 6th among corporate wellness platforms in New Zealand, with 0.87% of the searches.

  2. In September 2026, Wellhub lost share of searches among corporate wellness platforms in New Zealand, from 7.3% to 6.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Wellhub’s and WellSteps’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Wellhub

1 branded search term

  • wellhub

WellSteps

1 branded search term

  • wellsteps

How the Brand Demand Index is measured

Other head-to-heads among corporate wellness platforms

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