How popular isUdemy?
In September 2026, people searched for Udemy by name about 5,710 times in New Zealand, an 18.1% decrease from the previous year. These searches made up 52.6% of all New Zealand online course platform searches, placing Udemy first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about online course platforms, Udemy appeared in four of the five answers and was the fifth most recommended of the seven.
Udemy is the most searched of 7 competitors and the fifth most recommended in AI answers.
UdemyShare of searches 52.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
CourseraShare of searches 33.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
KajabiShare of searches 4.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
ThinkificShare of searches 3.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
TeachableShare of searches 2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Follow Udemy and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top online course platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Udemy was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Udemy is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Udemy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kajabi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Thinkific4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Coursera3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Teachable3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
LearnWorlds2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Podia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online course platforms
5 answers
Asked ChatGPT
“Which online course platform should I use in New Zealand?”
Asked ChatGPT
“What are the best online course platforms in New Zealand?”
Asked ChatGPT
“What's the best online course platform in New Zealand for selling courses?”
Searched Google, AI Overview
“best course platform”
Searched Google, AI Overview
“sell online courses”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which online course platforms compete with Udemy?
Share of searches by month for Udemy, Coursera, Kajabi, Thinkific, Teachable. The figures are in the table below the chart.
View monthly share of searches table
| Month | Udemy | Coursera | Kajabi | Thinkific | Teachable | LearnWorlds | Podia |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 32.6% | 5.5% | 4.4% | 3.5% | 1.2% | 1.9% |
| Nov 2025 | 51.9% | 33.3% | 4.7% | 3.6% | 3.6% | 1.3% | 1.6% |
| Dec 2025 | 56% | 29.9% | 5% | 3.2% | 3.2% | 1.4% | 1.4% |
| Jan 2026 | 53.2% | 34.1% | 4% | 3.7% | 2.5% | 1.3% | 1.3% |
| Feb 2026 | 52.3% | 33.4% | 4.6% | 3.6% | 3% | 1.6% | 1.6% |
| Mar 2026 | 51.1% | 32.8% | 5.6% | 4.4% | 2.8% | 1.9% | 1.5% |
| Apr 2026 | 52.5% | 33.6% | 4.7% | 4.4% | 2% | 1.3% | 1.6% |
| May 2026 | 52.8% | 33.8% | 4.8% | 3.6% | 2.5% | 1.6% | 1% |
| Jun 2026 | 52.4% | 34.4% | 4.6% | 3% | 2.4% | 1.6% | 1.6% |
| Jul 2026 | 57.2% | 30.6% | 4.3% | 3.2% | 2.1% | 1.1% | 1.4% |
| Aug 2026 | 57.3% | 30.5% | 3.5% | 3.2% | 2.6% | 1.4% | 1.4% |
| Sep 2026 | 52.6% | 33.8% | 4.7% | 3.6% | 2% | 1.9% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.6% | 5.7K | -17.8% | -4.7 points | |
| 2, held 2nd | 33.8% | 3.7K | -0.81% | +3.3 points | |
| 3, held 3rd | 4.7% | 510 | +21.4% | +1.2 points | |
| 4, held 4th | 3.6% | 390 | 0% | +0.4 points | |
| 5, held 5th | 2% | 220 | -31.3% | -0.6 points | |
| 6, held 6th | 1.9% | 210 | +23.5% | +0.5 points | |
| 7, held 7th | 1.3% | 140 | -17.6% | -0.1 points |
1.
Udemy52.6%
Held 1st. 5.7K estimated branded searches, -17.8% vs prior month. Share -4.7 points.
2.
Coursera33.8%
Held 2nd. 3.7K estimated branded searches, -0.81% vs prior month. Share +3.3 points.
3.
Kajabi4.7%
Held 3rd. 510 estimated branded searches, +21.4% vs prior month. Share +1.2 points.
3.6%
Held 4th. 390 estimated branded searches, 0% vs prior month. Share +0.4 points.
2%
Held 5th. 220 estimated branded searches, -31.3% vs prior month. Share -0.6 points.
1.9%
Held 6th. 210 estimated branded searches, +23.5% vs prior month. Share +0.5 points.
7.
Podia1.3%
Held 7th. 140 estimated branded searches, -17.6% vs prior month. Share -0.1 points.
Compare popularity between Udemy and its closest rivals
Every comparison with Udemy
11 comparisons
How has branded search demand for Udemy changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Udemy in New Zealand fell from 7K to 5.7K.
- Across the 12 months ending September 2026, Udemy’s share of searches among online course platforms in New Zealand increased from 50.9% to 52.6%.
- Across the 12 months ending September 2026, Udemy’s share of searches among online course platforms in New Zealand peaked at 57.3% in August 2026 and was lowest at 50.9% in October 2025.
How did search popularity change for New Zealand online course platforms in September 2026?
6 changes
In September 2026, Coursera gained share of searches among online course platforms in New Zealand, from 30.5% to 33.8%.
In September 2026, Kajabi gained share of searches among online course platforms in New Zealand, from 3.5% to 4.7%.
In September 2026, LearnWorlds gained share of searches among online course platforms in New Zealand, from 1.4% to 1.9%.
In September 2026, Udemy lost share of searches among online course platforms in New Zealand, from 57.3% to 52.6%.
In September 2026, Teachable lost share of searches among online course platforms in New Zealand, from 2.6% to 2%.
Thinkific’s share of searches among online course platforms in New Zealand has gained ground for 3 months in a row, from 3% to 3.6% in September 2026.
How are Udemy’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Udemy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- udemy
- udemy classes
- udemy voucher
Do you work for Udemy? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Udemy compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Online learning platforms | 3rd of 8 | 8.7% | Show ranking |
| Online course platforms | 1st of 7 | 52.6% | Shown above |
Is Udemy your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.