Brandwave

How popular isKajabi?

In September 2026, people searched for Kajabi by name about 510 times in New Zealand, a 32% decrease from the previous year. These searches made up 4.7% of all New Zealand online course platform searches, placing Kajabi third out of seven platforms. When we asked both ChatGPT and Google AI Overviews about online course platforms, Kajabi appeared in four of the five answers and was the joint second most recommended of the seven.

Search and AI answers in September 2026

Kajabi is the third most searched of 7 competitors and the joint second most recommended in AI answers.

  1. UdemyShare of searches 52.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  2. CourseraShare of searches 33.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. KajabiShare of searches 4.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. ThinkificShare of searches 3.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. TeachableShare of searches 2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top online course platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kajabi was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kajabi is the joint second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thinkific1st
  2. Kajabi2nd
  3. Teachable2nd
  4. Coursera4th
  5. Udemy5th
  6. LearnWorlds6th
  7. Podia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Udemy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kajabi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thinkific4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coursera3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teachable3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LearnWorlds2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Podia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online course platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which online course platforms compete with Kajabi?

Kajabi against online course platforms in New Zealand, by month

Share of searches by month for Udemy, Coursera, Kajabi, Thinkific, Teachable. The figures are in the table below the chart.

View monthly share of searches table
MonthUdemyCourseraKajabiThinkificTeachableLearnWorldsPodia
Oct 202550.9%32.6%5.5%4.4%3.5%1.2%1.9%
Nov 202551.9%33.3%4.7%3.6%3.6%1.3%1.6%
Dec 202556%29.9%5%3.2%3.2%1.4%1.4%
Jan 202653.2%34.1%4%3.7%2.5%1.3%1.3%
Feb 202652.3%33.4%4.6%3.6%3%1.6%1.6%
Mar 202651.1%32.8%5.6%4.4%2.8%1.9%1.5%
Apr 202652.5%33.6%4.7%4.4%2%1.3%1.6%
May 202652.8%33.8%4.8%3.6%2.5%1.6%1%
Jun 202652.4%34.4%4.6%3%2.4%1.6%1.6%
Jul 202657.2%30.6%4.3%3.2%2.1%1.1%1.4%
Aug 202657.3%30.5%3.5%3.2%2.6%1.4%1.4%
Sep 202652.6%33.8%4.7%3.6%2%1.9%1.3%

  1. 1.Udemy

    52.6%

    Held 1st. 5.7K estimated branded searches, -17.8% vs prior month. Share -4.7 points.

  2. 2.Coursera

    33.8%

    Held 2nd. 3.7K estimated branded searches, -0.81% vs prior month. Share +3.3 points.

  3. 3.Kajabi

    4.7%

    Held 3rd. 510 estimated branded searches, +21.4% vs prior month. Share +1.2 points.

  4. 4.Thinkific

    3.6%

    Held 4th. 390 estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Teachable

    2%

    Held 5th. 220 estimated branded searches, -31.3% vs prior month. Share -0.6 points.

  6. 6.LearnWorlds

    1.9%

    Held 6th. 210 estimated branded searches, +23.5% vs prior month. Share +0.5 points.

  7. 7.Podia

    1.3%

    Held 7th. 140 estimated branded searches, -17.6% vs prior month. Share -0.1 points.

Compare popularity between Kajabi and its closest rivals

Every comparison with Kajabi

6 comparisons

How has branded search demand for Kajabi changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kajabi in New Zealand fell from 750 to 510.
  • Across the 12 months ending September 2026, Kajabi’s share of searches among online course platforms in New Zealand decreased from 5.5% to 4.7%.
  • Across the 12 months ending September 2026, Kajabi’s share of searches among online course platforms in New Zealand peaked at 5.6% in March 2026 and was lowest at 3.5% in August 2026.

How did search popularity change for New Zealand online course platforms in September 2026?

6 changes

  1. In September 2026, Coursera gained share of searches among online course platforms in New Zealand, from 30.5% to 33.8%.

  2. In September 2026, Kajabi gained share of searches among online course platforms in New Zealand, from 3.5% to 4.7%.

  3. In September 2026, LearnWorlds gained share of searches among online course platforms in New Zealand, from 1.4% to 1.9%.

  4. In September 2026, Udemy lost share of searches among online course platforms in New Zealand, from 57.3% to 52.6%.

  5. In September 2026, Teachable lost share of searches among online course platforms in New Zealand, from 2.6% to 2%.

  6. Thinkific’s share of searches among online course platforms in New Zealand has gained ground for 3 months in a row, from 3% to 3.6% in September 2026.

How are Kajabi’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Kajabi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kajabi
  • kajabi apps
  • kajabi course platform

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How the Brand Demand Index is measured

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