Brandwave

How popular isToi Ohomai?

In September 2026, people searched for Toi Ohomai by name about 11,400 times in New Zealand, a 20.4% increase from the previous year. These searches made up 8.8% of all New Zealand polytechnic searches, placing Toi Ohomai fourth out of 15 polytechnics. When we asked both ChatGPT and Google AI Overviews about polytechnics, Toi Ohomai appeared in one of the five answers and was the 14th most recommended of the 15.

Search and AI answers in September 2026

Toi Ohomai is the fourth most searched of 15 competitors and the 14th most recommended in AI answers.

  1. Open PolytechnicShare of searches 33.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. Otago PolytechnicShare of searches 9.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. UnitecShare of searches 9.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Toi OhomaiShare of searches 8.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 14th
  5. Ara Institute of CanterburyShare of searches 8.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+10 more

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Top polytechnics in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Toi Ohomai was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Toi Ohomai is the 14th most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Unitec1st
  2. Ara Institute of Canterbury2nd
  3. Otago Polytechnic3rd
  4. Manukau Institute of Technology4th
  5. Open Polytechnic5th
  6. Southern Institute of Technology6th
  7. Whitireia7th
  8. +5 more
  9. NorthTec13th
  10. Toi Ohomai14th
  11. UCOL15th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Unitec5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Otago Polytechnic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ara Institute of Canterbury4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Open Polytechnic3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wintec3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Manukau Institute of Technology3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SIT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Southern Institute of Technology3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whitireia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Toi Ohomai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+5 more

See every answer about polytechnics

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which polytechnics compete with Toi Ohomai?

Toi Ohomai against polytechnics in New Zealand, by month

Share of searches by month for Open Polytechnic, Otago Polytechnic, Unitec, Toi Ohomai, Ara Institute of Canterbury, Wintec, Whitireia, Manukau Institute of Technology, SIT, UCOL, Southern Institute of Technology, NMIT, WelTec. The figures are in the table below the chart.

View monthly share of searches table
MonthOpen PolytechnicOtago PolytechnicUnitecToi OhomaiAra Institute of CanterburyWintecWhitireiaManukau Institute of TechnologySITUCOLSouthern Institute of TechnologyNMITWelTecNorthTecEIT
Oct 202530.6%10.7%8.8%6.6%7.4%7.2%6.6%4.7%3.6%3.3%3.1%2.6%2.6%1.8%0.26%
Nov 202533.1%9.5%9.6%6.8%7.2%7.8%5.3%4.2%3.8%3%3.4%2.3%2.1%1.6%0.22%
Dec 202538.5%9.1%9.2%6.6%6.1%6.2%2.7%4.1%4.5%3.4%3.9%2.2%2%1.3%0.26%
Jan 202634.5%10%8.2%7.1%6.7%6.8%2.6%4.4%4.9%3.8%4.3%2.5%2.3%1.5%0.34%
Feb 202628.3%9.9%10%8.4%8.4%8.2%5.1%4.4%3.2%3.8%2.9%3%2.5%1.7%0.24%
Mar 202627.9%12%9.8%8.6%8.9%6.6%6.1%4.3%3.2%3%2.8%2.4%2.4%1.7%0.2%
Apr 202635.7%10.3%8.5%6.3%8.1%7%5.2%3.8%3.5%2.6%3%2.1%2.1%1.7%0.21%
May 202630.6%10.9%8.9%7.8%8.1%8.9%5.5%3.9%3.6%2.7%3.1%2.2%2%1.5%0.26%
Jun 202630.9%10.9%9%7.9%7.8%7.4%4.8%4%4.4%2.8%3.9%2.2%2.3%1.6%0.27%
Jul 202630.3%10.7%10.8%6.7%8.6%7.2%4.8%4.7%3.5%3.3%3.1%2.2%2.3%1.5%0.24%
Aug 202630.3%10.8%8.8%8%8.6%7.2%5.1%3.9%3.5%3.4%3.1%2.6%2.5%1.8%0.23%
Sep 202633.1%9.7%9.6%8.8%8.4%6.5%5.1%3.5%3.2%3%2.8%2.3%2.3%1.6%0.24%

  1. 1.Open Polytechnic

    33.1%

    Held 1st. 43K estimated branded searches, +0.33% vs prior month. Share +2.8 points.

  2. 2.Otago Polytechnic

    9.7%

    Held 2nd. 12.5K estimated branded searches, -18% vs prior month. Share -1.1 points.

  3. 3.Unitec

    9.6%

    Held 3rd. 12.5K estimated branded searches, -0.24% vs prior month. Share +0.8 points.

  4. 4.Toi Ohomai

    8.8%

    Moved from 5th to 4th. 11.4K estimated branded searches, +0.09% vs prior month. Share +0.7 points.

  5. 5.Ara Institute of Canterbury

    8.4%

    Moved from 4th to 5th. 10.9K estimated branded searches, -10.6% vs prior month. Share -0.2 points.

  6. 6.Wintec

    6.5%

    Held 6th. 8.4K estimated branded searches, -17.5% vs prior month. Share -0.7 points.

  7. 7.Whitireia

    5.1%

    Held 7th. 6.6K estimated branded searches, -8.8% vs prior month. Share 0 points.

  8. 8.Manukau Institute of Technology

    3.5%

    Held 8th. 4.5K estimated branded searches, -17.9% vs prior month. Share -0.4 points.

  9. 9.SIT

    3.2%

    Held 9th. 4.1K estimated branded searches, -17.7% vs prior month. Share -0.4 points.

  10. 10.UCOL

    3%

    Held 10th. 3.9K estimated branded searches, -19.4% vs prior month. Share -0.4 points.

  11. 11.Southern Institute of Technology

    2.8%

    Held 11th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  12. 12.NMIT

    2.3%

    Held 12th. 3K estimated branded searches, -18.7% vs prior month. Share -0.3 points.

  13. 13.WelTec

    2.3%

    Held 13th. 3K estimated branded searches, -15% vs prior month. Share -0.2 points.

  14. 14.NorthTec

    1.6%

    Held 14th. 2.1K estimated branded searches, -20.7% vs prior month. Share -0.2 points.

  15. 15.EIT

    0.24%

    Held 15th. 310 estimated branded searches, -3.1% vs prior month. Share 0 points.

Compare popularity between Toi Ohomai and its closest rivals

Every comparison with Toi Ohomai

14 comparisons

How has branded search demand for Toi Ohomai changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Toi Ohomai in New Zealand rose from 9.5K to 11.4K.
  • Across the 12 months ending September 2026, Toi Ohomai’s share of searches among polytechnics in New Zealand increased from 6.6% to 8.8%.
  • Across the 12 months ending September 2026, Toi Ohomai’s share of searches among polytechnics in New Zealand peaked at 8.8% in September 2026 and was lowest at 6.3% in April 2026.
  • Across the 12 months ending September 2026, Toi Ohomai rose from 7th to 4th among polytechnics in New Zealand.

How did search popularity change for New Zealand polytechnics in September 2026?

6 changes

  1. In September 2026, Toi Ohomai overtook Ara Institute of Canterbury to rank 4th among polytechnics in New Zealand, with 8.8% of the searches.

  2. In September 2026, Open Polytechnic gained share of searches among polytechnics in New Zealand, from 30.3% to 33.1%.

  3. In September 2026, Unitec gained share of searches among polytechnics in New Zealand, from 8.8% to 9.6%.

  4. In September 2026, Otago Polytechnic lost share of searches among polytechnics in New Zealand, from 10.8% to 9.7%.

  5. In September 2026, Wintec lost share of searches among polytechnics in New Zealand, from 7.2% to 6.5%.

  6. SIT’s share of searches among polytechnics in New Zealand has lost ground for 3 months in a row, from 4.4% to 3.2% in September 2026.

How are Toi Ohomai’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Toi Ohomai’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • toi ohomai
  • toi ohomai campus
  • toi ohomai childcare
  • toi ohomai courses
  • toi ohomai institute
  • toi ohomai nursing
  • toi ohomai windermere
  • toiohomai
  • toiohomai courses

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