How popular isWhitireia?
In September 2026, people searched for Whitireia by name about 6,610 times in New Zealand, a 30.3% decrease from the previous year. These searches made up 5.1% of all New Zealand polytechnic searches, placing Whitireia eighth out of 14 polytechnics. When we asked both ChatGPT and Google AI Overviews about polytechnics, Whitireia appeared in two of the five answers and was the sixth most recommended of the 14.
Whitireia is the eighth most searched of 14 competitors and the sixth most recommended in AI answers.
Open PolytechnicShare of searches 33.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
Otago PolytechnicShare of searches 9.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
UnitecShare of searches 9.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Toi OhomaiShare of searches 8.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 13th
WhitireiaShare of searches 5.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top polytechnics in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Whitireia was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Whitireia is the sixth most recommended of the 14.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Unitec5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Otago Polytechnic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ara Institute of Canterbury4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Open Polytechnic3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wintec3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SIT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Manukau Institute of Technology3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Whitireia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- WelTec2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Toi Ohomai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about polytechnics
5 answers
Asked ChatGPT
“Which polytechnic should I go to in New Zealand?”
Asked ChatGPT
“What are the best polytechnics in New Zealand?”
Asked ChatGPT
“What's the best polytechnic in New Zealand for vocational study?”
Searched Google, AI Overview
“polytechnics nz”
Searched Google, AI Overview
“diploma courses nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which polytechnics compete with Whitireia?
Share of searches by month for Open Polytechnic, Otago Polytechnic, Unitec, Toi Ohomai, Ara Institute of Canterbury, Wintec, SIT, Whitireia, Manukau Institute of Technology, UCOL, NMIT, WelTec. The figures are in the table below the chart.
View monthly share of searches table
| Month | Open Polytechnic | Otago Polytechnic | Unitec | Toi Ohomai | Ara Institute of Canterbury | Wintec | SIT | Whitireia | Manukau Institute of Technology | UCOL | NMIT | WelTec | NorthTec | EIT |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 10.7% | 8.8% | 6.6% | 7.4% | 7.2% | 6.7% | 6.6% | 4.7% | 3.3% | 2.6% | 2.6% | 1.8% | 0.26% |
| Nov 2025 | 33.1% | 9.5% | 9.6% | 6.8% | 7.2% | 7.8% | 7.2% | 5.3% | 4.2% | 3% | 2.3% | 2.1% | 1.6% | 0.22% |
| Dec 2025 | 38.5% | 9.1% | 9.2% | 6.6% | 6.1% | 6.2% | 8.5% | 2.7% | 4.1% | 3.4% | 2.2% | 2% | 1.3% | 0.26% |
| Jan 2026 | 34.5% | 10% | 8.2% | 7.1% | 6.7% | 6.8% | 9.2% | 2.6% | 4.4% | 3.8% | 2.5% | 2.3% | 1.5% | 0.34% |
| Feb 2026 | 28.3% | 9.9% | 10% | 8.4% | 8.4% | 8.2% | 6.1% | 5.1% | 4.4% | 3.8% | 3% | 2.5% | 1.7% | 0.24% |
| Mar 2026 | 27.9% | 12% | 9.8% | 8.6% | 8.9% | 6.6% | 6% | 6.1% | 4.3% | 3% | 2.4% | 2.4% | 1.7% | 0.2% |
| Apr 2026 | 35.7% | 10.3% | 8.5% | 6.3% | 8.1% | 7% | 6.4% | 5.2% | 3.8% | 2.6% | 2.1% | 2.1% | 1.7% | 0.21% |
| May 2026 | 30.6% | 10.9% | 8.9% | 7.8% | 8.1% | 8.9% | 6.8% | 5.5% | 3.9% | 2.7% | 2.2% | 2% | 1.5% | 0.26% |
| Jun 2026 | 30.9% | 10.9% | 9% | 7.9% | 7.8% | 7.4% | 8.3% | 4.8% | 4% | 2.8% | 2.2% | 2.3% | 1.6% | 0.27% |
| Jul 2026 | 30.3% | 10.7% | 10.8% | 6.7% | 8.6% | 7.2% | 6.6% | 4.8% | 4.7% | 3.3% | 2.2% | 2.3% | 1.5% | 0.24% |
| Aug 2026 | 30.3% | 10.8% | 8.8% | 8% | 8.6% | 7.2% | 6.6% | 5.1% | 3.9% | 3.4% | 2.6% | 2.5% | 1.8% | 0.23% |
| Sep 2026 | 33.1% | 9.7% | 9.6% | 8.8% | 8.4% | 6.5% | 5.9% | 5.1% | 3.5% | 3% | 2.3% | 2.3% | 1.6% | 0.24% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.1% | 43K | +0.33% | +2.8 points | |
| 2, held 2nd | 9.7% | 12.5K | -18% | -1.1 points | |
| 3, held 3rd | 9.6% | 12.5K | -0.24% | +0.8 points | |
| 4, moved from 5th to 4th | 8.8% | 11.4K | +0.09% | +0.7 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 8.4% | 10.9K | -10.6% | -0.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 6.5% | 8.4K | -17.5% | -0.7 points | |
| 7, held 7th | 5.9% | 7.7K | -17.9% | -0.7 points | |
| 8, held 8th | 5.1% | 6.6K | -8.8% | 0 points | |
| 9, held 9th | 3.5% | 4.5K | -17.9% | -0.4 points | |
| 10, held 10th | 3% | 3.9K | -19.4% | -0.4 points | |
| 11, held 11th | 2.3% | 3K | -18.7% | -0.3 points | |
| 12, held 12th | 2.3% | 3K | -15% | -0.2 points | |
| 13, held 13th | 1.6% | 2.1K | -20.7% | -0.2 points | |
| 14, held 14th | 0.24% | 310 | -3.1% | 0 points |
33.1%
Held 1st. 43K estimated branded searches, +0.33% vs prior month. Share +2.8 points.
9.7%
Held 2nd. 12.5K estimated branded searches, -18% vs prior month. Share -1.1 points.
3.
Unitec9.6%
Held 3rd. 12.5K estimated branded searches, -0.24% vs prior month. Share +0.8 points.
8.8%
Moved from 5th to 4th. 11.4K estimated branded searches, +0.09% vs prior month. Share +0.7 points.
Moved from 4th to 5th. 10.9K estimated branded searches, -10.6% vs prior month. Share -0.2 points.
6.
Wintec6.5%
Held 6th. 8.4K estimated branded searches, -17.5% vs prior month. Share -0.7 points.
7.
SIT5.9%
Held 7th. 7.7K estimated branded searches, -17.9% vs prior month. Share -0.7 points.
5.1%
Held 8th. 6.6K estimated branded searches, -8.8% vs prior month. Share 0 points.
Held 9th. 4.5K estimated branded searches, -17.9% vs prior month. Share -0.4 points.
10.
UCOL3%
Held 10th. 3.9K estimated branded searches, -19.4% vs prior month. Share -0.4 points.
11.
NMIT2.3%
Held 11th. 3K estimated branded searches, -18.7% vs prior month. Share -0.3 points.
12.
WelTec2.3%
Held 12th. 3K estimated branded searches, -15% vs prior month. Share -0.2 points.
13.
NorthTec1.6%
Held 13th. 2.1K estimated branded searches, -20.7% vs prior month. Share -0.2 points.
14.
EIT0.24%
Held 14th. 310 estimated branded searches, -3.1% vs prior month. Share 0 points.
Compare popularity between Whitireia and its closest rivals
Every comparison with Whitireia
13 comparisons
- Ara Institute of Canterbury vs Whitireia
- Open Polytechnic vs Whitireia
- Otago Polytechnic vs Whitireia
- SIT vs Whitireia
- Toi Ohomai vs Whitireia
- Unitec vs Whitireia
- Whitireia vs Wintec
- Manukau Institute of Technology vs Whitireia
- UCOL vs Whitireia
- NMIT vs Whitireia
- WelTec vs Whitireia
- NorthTec vs Whitireia
- EIT vs Whitireia
How has branded search demand for Whitireia changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Whitireia in New Zealand fell from 9.5K to 6.6K.
- Across the 12 months ending September 2026, Whitireia’s share of searches among polytechnics in New Zealand decreased from 6.6% to 5.1%.
- Across the 12 months ending September 2026, Whitireia’s share of searches among polytechnics in New Zealand peaked at 6.6% in October 2025 and was lowest at 2.6% in January 2026.
- Across the 12 months ending September 2026, Whitireia fell from 7th to 8th among polytechnics in New Zealand.
How did search popularity change for New Zealand polytechnics in September 2026?
6 changes
In September 2026, Toi Ohomai overtook Ara Institute of Canterbury to rank 4th among polytechnics in New Zealand, with 8.8% of the searches.
In September 2026, Open Polytechnic gained share of searches among polytechnics in New Zealand, from 30.3% to 33.1%.
In September 2026, Unitec gained share of searches among polytechnics in New Zealand, from 8.8% to 9.6%.
In September 2026, Otago Polytechnic lost share of searches among polytechnics in New Zealand, from 10.8% to 9.7%.
In September 2026, Wintec lost share of searches among polytechnics in New Zealand, from 7.2% to 6.5%.
In September 2026, SIT lost share of searches among polytechnics in New Zealand, from 6.6% to 5.9%.
How are Whitireia’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Whitireia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- aplus whitireia
- moodle whitireia
- nursing whitireia
- whitireia
- whitireia courses
- whitireia library
- whitireia nursing
- whitireia paramedic
- whitireia results
- whitireia scholarship
Do you work for Whitireia? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Whitireia your brand?
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