Brandwave

How popular isEIT?

In September 2026, people searched for EIT by name about 310 times in New Zealand, a 16.2% decrease from the previous year. These searches made up 0.24% of all New Zealand polytechnic searches, placing EIT 15th out of 15 polytechnics. When we asked both ChatGPT and Google AI Overviews about polytechnics, EIT appeared in one of the five answers and was the ninth most recommended of the 15.

Search and AI answers in September 2026

EIT is the 15th most searched of 15 competitors and the ninth most recommended in AI answers.

  1. Open PolytechnicShare of searches 33.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. Otago PolytechnicShare of searches 9.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. UnitecShare of searches 9.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Toi OhomaiShare of searches 8.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 14th
  5. EITShare of searches 0.24%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th

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Top polytechnics in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, EIT was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. EIT is the ninth most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Unitec1st
  2. Ara Institute of Canterbury2nd
  3. Otago Polytechnic3rd
  4. Manukau Institute of Technology4th
  5. Open Polytechnic5th
  6. Southern Institute of Technology6th
  7. Whitireia7th
  8. WelTec8th
  9. EIT9th
  10. Wintec10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Unitec5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Otago Polytechnic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ara Institute of Canterbury4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Open Polytechnic3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wintec3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Manukau Institute of Technology3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SIT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Southern Institute of Technology3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whitireia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EIT1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+5 more

See every answer about polytechnics

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which polytechnics compete with EIT?

EIT against polytechnics in New Zealand, by month

Share of searches by month for Open Polytechnic, Otago Polytechnic, Unitec, Toi Ohomai, Ara Institute of Canterbury, Wintec, Whitireia, Manukau Institute of Technology, SIT, UCOL, Southern Institute of Technology, NMIT, WelTec, EIT. The figures are in the table below the chart.

View monthly share of searches table
MonthOpen PolytechnicOtago PolytechnicUnitecToi OhomaiAra Institute of CanterburyWintecWhitireiaManukau Institute of TechnologySITUCOLSouthern Institute of TechnologyNMITWelTecNorthTecEIT
Oct 202530.6%10.7%8.8%6.6%7.4%7.2%6.6%4.7%3.6%3.3%3.1%2.6%2.6%1.8%0.26%
Nov 202533.1%9.5%9.6%6.8%7.2%7.8%5.3%4.2%3.8%3%3.4%2.3%2.1%1.6%0.22%
Dec 202538.5%9.1%9.2%6.6%6.1%6.2%2.7%4.1%4.5%3.4%3.9%2.2%2%1.3%0.26%
Jan 202634.5%10%8.2%7.1%6.7%6.8%2.6%4.4%4.9%3.8%4.3%2.5%2.3%1.5%0.34%
Feb 202628.3%9.9%10%8.4%8.4%8.2%5.1%4.4%3.2%3.8%2.9%3%2.5%1.7%0.24%
Mar 202627.9%12%9.8%8.6%8.9%6.6%6.1%4.3%3.2%3%2.8%2.4%2.4%1.7%0.2%
Apr 202635.7%10.3%8.5%6.3%8.1%7%5.2%3.8%3.5%2.6%3%2.1%2.1%1.7%0.21%
May 202630.6%10.9%8.9%7.8%8.1%8.9%5.5%3.9%3.6%2.7%3.1%2.2%2%1.5%0.26%
Jun 202630.9%10.9%9%7.9%7.8%7.4%4.8%4%4.4%2.8%3.9%2.2%2.3%1.6%0.27%
Jul 202630.3%10.7%10.8%6.7%8.6%7.2%4.8%4.7%3.5%3.3%3.1%2.2%2.3%1.5%0.24%
Aug 202630.3%10.8%8.8%8%8.6%7.2%5.1%3.9%3.5%3.4%3.1%2.6%2.5%1.8%0.23%
Sep 202633.1%9.7%9.6%8.8%8.4%6.5%5.1%3.5%3.2%3%2.8%2.3%2.3%1.6%0.24%

  1. 1.Open Polytechnic

    33.1%

    Held 1st. 43K estimated branded searches, +0.33% vs prior month. Share +2.8 points.

  2. 2.Otago Polytechnic

    9.7%

    Held 2nd. 12.5K estimated branded searches, -18% vs prior month. Share -1.1 points.

  3. 3.Unitec

    9.6%

    Held 3rd. 12.5K estimated branded searches, -0.24% vs prior month. Share +0.8 points.

  4. 4.Toi Ohomai

    8.8%

    Moved from 5th to 4th. 11.4K estimated branded searches, +0.09% vs prior month. Share +0.7 points.

  5. 5.Ara Institute of Canterbury

    8.4%

    Moved from 4th to 5th. 10.9K estimated branded searches, -10.6% vs prior month. Share -0.2 points.

  6. 6.Wintec

    6.5%

    Held 6th. 8.4K estimated branded searches, -17.5% vs prior month. Share -0.7 points.

  7. 7.Whitireia

    5.1%

    Held 7th. 6.6K estimated branded searches, -8.8% vs prior month. Share 0 points.

  8. 8.Manukau Institute of Technology

    3.5%

    Held 8th. 4.5K estimated branded searches, -17.9% vs prior month. Share -0.4 points.

  9. 9.SIT

    3.2%

    Held 9th. 4.1K estimated branded searches, -17.7% vs prior month. Share -0.4 points.

  10. 10.UCOL

    3%

    Held 10th. 3.9K estimated branded searches, -19.4% vs prior month. Share -0.4 points.

  11. 11.Southern Institute of Technology

    2.8%

    Held 11th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  12. 12.NMIT

    2.3%

    Held 12th. 3K estimated branded searches, -18.7% vs prior month. Share -0.3 points.

  13. 13.WelTec

    2.3%

    Held 13th. 3K estimated branded searches, -15% vs prior month. Share -0.2 points.

  14. 14.NorthTec

    1.6%

    Held 14th. 2.1K estimated branded searches, -20.7% vs prior month. Share -0.2 points.

  15. 15.EIT

    0.24%

    Held 15th. 310 estimated branded searches, -3.1% vs prior month. Share 0 points.

Compare popularity between EIT and its closest rivals

Every comparison with EIT

14 comparisons

How has branded search demand for EIT changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for EIT in New Zealand fell from 370 to 310.
  • Across the 12 months ending September 2026, EIT’s share of searches among polytechnics in New Zealand held steady, from 0.26% to 0.24%.

How did search popularity change for New Zealand polytechnics in September 2026?

6 changes

  1. In September 2026, Toi Ohomai overtook Ara Institute of Canterbury to rank 4th among polytechnics in New Zealand, with 8.8% of the searches.

  2. In September 2026, Open Polytechnic gained share of searches among polytechnics in New Zealand, from 30.3% to 33.1%.

  3. In September 2026, Unitec gained share of searches among polytechnics in New Zealand, from 8.8% to 9.6%.

  4. In September 2026, Otago Polytechnic lost share of searches among polytechnics in New Zealand, from 10.8% to 9.7%.

  5. In September 2026, Wintec lost share of searches among polytechnics in New Zealand, from 7.2% to 6.5%.

  6. SIT’s share of searches among polytechnics in New Zealand has lost ground for 3 months in a row, from 4.4% to 3.2% in September 2026.

How are EIT’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using EIT’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • eit courses
  • eit courses napier
  • eit study

Do you work for EIT? To request corrections or removal please contact us via our support page and we will be happy to assist.

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