Ara Institute of Canterbury vs Toi Ohomai:Which is more popular by branded search in New Zealand?
In August 2026, Ara Institute of Canterbury and Toi Ohomai were level on Share of Search among polytechnics in New Zealand, with an estimated 12.3K versus 11.7K branded searches, at 7.9% and 7.5% estimated Share of Search.
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Which is more popular in search, Ara Institute of Canterbury or Toi Ohomai?
Compare New Zealand polytechnics and institutes of technology offering vocational and applied study. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ara Institute of Canterbury, Toi Ohomai. The figures are in the table below the chart.
View monthly share of search table
| Month | Open Polytechnic | Unitec | Otago Polytechnic | Wintec | Ara Institute of Canterbury | Toi Ohomai | Whitireia | UCOL | Manukau Institute of Technology | SIT | NMIT | EIT | WelTec | NorthTec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 12.3% | 10% | 8.2% | 6.9% | 6.3% | 6.5% | 3.9% | 4.4% | 3.3% | 2.6% | 2.6% | 2.6% | 1.9% |
| Nov 2025 | 31.2% | 12.9% | 9% | 8.8% | 6.7% | 6.5% | 5.3% | 3.5% | 4% | 3.5% | 2.3% | 2.3% | 2.2% | 1.8% |
| Dec 2025 | 36.1% | 12.7% | 8.5% | 7.5% | 5.6% | 6.2% | 2.9% | 4.1% | 3.8% | 4.2% | 2.2% | 2.7% | 2% | 1.5% |
| Jan 2026 | 32.4% | 11.3% | 9.4% | 8.4% | 6.2% | 6.8% | 2.8% | 4.5% | 4.2% | 4.5% | 2.4% | 3% | 2.3% | 1.8% |
| Feb 2026 | 26.1% | 13.2% | 9.1% | 9.3% | 7.8% | 7.8% | 4.9% | 4.5% | 4.1% | 2.9% | 2.9% | 2.8% | 2.6% | 1.9% |
| Mar 2026 | 26.1% | 13.3% | 11.1% | 7.7% | 8.3% | 8% | 5.9% | 3.6% | 4% | 2.9% | 2.4% | 2.3% | 2.4% | 1.8% |
| Apr 2026 | 33.2% | 11.8% | 9.7% | 8.3% | 7.5% | 6% | 5.1% | 3.2% | 3.6% | 3.2% | 2.1% | 2.4% | 2.2% | 1.8% |
| May 2026 | 28.4% | 12.3% | 10.2% | 10.2% | 7.5% | 7.3% | 5.2% | 3.4% | 3.7% | 3.3% | 2.1% | 2.6% | 2% | 1.6% |
| Jun 2026 | 29% | 12.6% | 10.2% | 8.6% | 7.3% | 7.4% | 4.8% | 3.5% | 3.7% | 4.1% | 2.6% | 2.2% | 2.3% | 1.7% |
| Jul 2026 | 28% | 14.6% | 9.9% | 8.4% | 7.9% | 6.2% | 4.7% | 3.9% | 4.4% | 3.2% | 2.1% | 2.6% | 2.4% | 1.7% |
| Aug 2026 | 28.2% | 12.4% | 10.1% | 8.4% | 7.9% | 7.5% | 5% | 4% | 3.6% | 3.2% | 2.6% | 2.5% | 2.5% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Ara Institute of Canterbury and Toi Ohomai comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Toi Ohomai took it in December 2025, Ara Institute of Canterbury took it in February 2026, Toi Ohomai took it in June 2026, Ara Institute of Canterbury took it in July 2026.
- Across the 11 months ending August 2026, Ara Institute of Canterbury’s estimated Share of Search among polytechnics in New Zealand moved from 6.9% to 7.9%, and its estimated monthly branded searches moved from 10.7K to 12.3K.
- Across the 11 months ending August 2026, Toi Ohomai’s estimated Share of Search among polytechnics in New Zealand moved from 6.3% to 7.5%, and its estimated monthly branded searches moved from 9.7K to 11.7K.
How did search popularity change for New Zealand polytechnics in August 2026?
2 changes
In August 2026, Toi Ohomai gained estimated Share of Search among polytechnics in New Zealand, from 6.2% to 7.5%.
Estimated monthly branded searches for Ara Institute of Canterbury in New Zealand rose 15.3% over 11 measured months, from 10.7K to 12.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ara Institute of Canterbury’s and Toi Ohomai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ara Institute of Canterbury
9 branded search terms
- ara ac nz
- ara canterbury
- ara canterbury courses
- ara institute
- ara institute courses
- ara institute of canterbury
- ara institute of canterbury courses
- ara institute of canterbury near me
- ara institute of canterbury nz
Toi Ohomai
17 branded search terms
- bachelor of nursing toi ohomai
- toi ohomai
- toi ohomai campus
- toi ohomai childcare
- toi ohomai courses
- toi ohomai free courses
- toi ohomai institute
- toi ohomai near me
- toi ohomai new zealand
- toi ohomai nursing
- toi ohomai nz
- toi ohomai windermere
- toi ohomai windermere campus
- toiohomai
- toiohomai ac nz
- toiohomai courses
- toiohomai nz
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