Toi Ohomai vs Wintec:Which is more popular by branded search in New Zealand?
In August 2026, Wintec had more branded searches than Toi Ohomai among polytechnics in New Zealand. Wintec was estimated to have 12.9K branded searches compared to Toi Ohomai’s 11.7K, and held an 8.4% Share of Search versus Toi Ohomai’s 7.5%.
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Which is more popular in search, Toi Ohomai or Wintec?
Compare New Zealand polytechnics and institutes of technology offering vocational and applied study. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wintec, Toi Ohomai. The figures are in the table below the chart.
View monthly share of search table
| Month | Open Polytechnic | Unitec | Otago Polytechnic | Wintec | Ara Institute of Canterbury | Toi Ohomai | Whitireia | UCOL | Manukau Institute of Technology | SIT | NMIT | EIT | WelTec | NorthTec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 12.3% | 10% | 8.2% | 6.9% | 6.3% | 6.5% | 3.9% | 4.4% | 3.3% | 2.6% | 2.6% | 2.6% | 1.9% |
| Nov 2025 | 31.2% | 12.9% | 9% | 8.8% | 6.7% | 6.5% | 5.3% | 3.5% | 4% | 3.5% | 2.3% | 2.3% | 2.2% | 1.8% |
| Dec 2025 | 36.1% | 12.7% | 8.5% | 7.5% | 5.6% | 6.2% | 2.9% | 4.1% | 3.8% | 4.2% | 2.2% | 2.7% | 2% | 1.5% |
| Jan 2026 | 32.4% | 11.3% | 9.4% | 8.4% | 6.2% | 6.8% | 2.8% | 4.5% | 4.2% | 4.5% | 2.4% | 3% | 2.3% | 1.8% |
| Feb 2026 | 26.1% | 13.2% | 9.1% | 9.3% | 7.8% | 7.8% | 4.9% | 4.5% | 4.1% | 2.9% | 2.9% | 2.8% | 2.6% | 1.9% |
| Mar 2026 | 26.1% | 13.3% | 11.1% | 7.7% | 8.3% | 8% | 5.9% | 3.6% | 4% | 2.9% | 2.4% | 2.3% | 2.4% | 1.8% |
| Apr 2026 | 33.2% | 11.8% | 9.7% | 8.3% | 7.5% | 6% | 5.1% | 3.2% | 3.6% | 3.2% | 2.1% | 2.4% | 2.2% | 1.8% |
| May 2026 | 28.4% | 12.3% | 10.2% | 10.2% | 7.5% | 7.3% | 5.2% | 3.4% | 3.7% | 3.3% | 2.1% | 2.6% | 2% | 1.6% |
| Jun 2026 | 29% | 12.6% | 10.2% | 8.6% | 7.3% | 7.4% | 4.8% | 3.5% | 3.7% | 4.1% | 2.6% | 2.2% | 2.3% | 1.7% |
| Jul 2026 | 28% | 14.6% | 9.9% | 8.4% | 7.9% | 6.2% | 4.7% | 3.9% | 4.4% | 3.2% | 2.1% | 2.6% | 2.4% | 1.7% |
| Aug 2026 | 28.2% | 12.4% | 10.1% | 8.4% | 7.9% | 7.5% | 5% | 4% | 3.6% | 3.2% | 2.6% | 2.5% | 2.5% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Toi Ohomai and Wintec comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Toi Ohomai took it in March 2026, Wintec took it in April 2026.
- Across the 11 months ending August 2026, Toi Ohomai’s estimated Share of Search among polytechnics in New Zealand moved from 6.3% to 7.5%, and its estimated monthly branded searches moved from 9.7K to 11.7K.
- Across the 11 months ending August 2026, Wintec’s estimated Share of Search among polytechnics in New Zealand moved from 8.2% to 8.4%, and its estimated monthly branded searches moved from 12.8K to 12.9K.
How did search popularity change for New Zealand polytechnics in August 2026?
2 changes
In August 2026, Toi Ohomai gained estimated Share of Search among polytechnics in New Zealand, from 6.2% to 7.5%.
Wintec’s estimated Share of Search among polytechnics in New Zealand has lost ground for 3 months in a row, from 10.2% to 8.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Toi Ohomai’s and Wintec’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Toi Ohomai
17 branded search terms
- bachelor of nursing toi ohomai
- toi ohomai
- toi ohomai campus
- toi ohomai childcare
- toi ohomai courses
- toi ohomai free courses
- toi ohomai institute
- toi ohomai near me
- toi ohomai new zealand
- toi ohomai nursing
- toi ohomai nz
- toi ohomai windermere
- toi ohomai windermere campus
- toiohomai
- toiohomai ac nz
- toiohomai courses
- toiohomai nz
Wintec
8 branded search terms
- wintec
- wintec ac nz
- wintec courses
- wintec enrol
- wintec near me
- wintec new zealand
- wintec nz
- wintec study
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