Southern Institute of Technology vs Toi Ohomai:Which is more popular?
In September 2026, Toi Ohomai had more branded searches than Southern Institute of Technology among polytechnics in New Zealand. Toi Ohomai had about 11,400 branded searches, while Southern Institute of Technology had 3,600. Toi Ohomai made up 8.8% of all polytechnic searches we track, and Southern Institute of Technology accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about polytechnics, Southern Institute of Technology appeared in three of the five answers and Toi Ohomai in one. Southern Institute of Technology was mentioned before Toi Ohomai in every answer that named either.
Who do people search for more?
Toi Ohomai, about 3 searches for every 1 for Southern Institute of Technology
Who does AI mention more?
Southern Institute of Technology, mentioned in 3 of 5 answers, Toi Ohomai in 1
Who does AI recommend more?
Southern Institute of Technology, named ahead of Toi Ohomai in 3 of 3 answers
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Top polytechnics in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Southern Institute of Technology was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Toi Ohomai was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Southern Institute of Technology was listed before Toi Ohomai in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Unitec5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Otago Polytechnic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ara Institute of Canterbury4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Open Polytechnic3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wintec3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Manukau Institute of Technology3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- SIT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Southern Institute of Technology3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Whitireia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Toi Ohomai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about polytechnics
5 answers
Asked ChatGPT
“Which polytechnic should I go to in New Zealand?”
Asked ChatGPT
“What are the best polytechnics in New Zealand?”
Asked ChatGPT
“What's the best polytechnic in New Zealand for vocational study?”
Searched Google, AI Overview
“polytechnics nz”
Searched Google, AI Overview
“diploma courses nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Southern Institute of Technology or Toi Ohomai more popular in search?
This chart shows how often people search Google for Southern Institute of Technology and Toi Ohomai by name. Each line represents a brand's share of searches for all 15 polytechnics we track, month by month, from searches in New Zealand.
Share of searches by month for Toi Ohomai, Southern Institute of Technology. The figures are in the table below the chart.
View monthly share of searches table
| Month | Open Polytechnic | Otago Polytechnic | Unitec | Toi Ohomai | Ara Institute of Canterbury | Wintec | Whitireia | Manukau Institute of Technology | SIT | UCOL | Southern Institute of Technology | NMIT | WelTec | NorthTec | EIT |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 10.7% | 8.8% | 6.6% | 7.4% | 7.2% | 6.6% | 4.7% | 3.6% | 3.3% | 3.1% | 2.6% | 2.6% | 1.8% | 0.26% |
| Nov 2025 | 33.1% | 9.5% | 9.6% | 6.8% | 7.2% | 7.8% | 5.3% | 4.2% | 3.8% | 3% | 3.4% | 2.3% | 2.1% | 1.6% | 0.22% |
| Dec 2025 | 38.5% | 9.1% | 9.2% | 6.6% | 6.1% | 6.2% | 2.7% | 4.1% | 4.5% | 3.4% | 3.9% | 2.2% | 2% | 1.3% | 0.26% |
| Jan 2026 | 34.5% | 10% | 8.2% | 7.1% | 6.7% | 6.8% | 2.6% | 4.4% | 4.9% | 3.8% | 4.3% | 2.5% | 2.3% | 1.5% | 0.34% |
| Feb 2026 | 28.3% | 9.9% | 10% | 8.4% | 8.4% | 8.2% | 5.1% | 4.4% | 3.2% | 3.8% | 2.9% | 3% | 2.5% | 1.7% | 0.24% |
| Mar 2026 | 27.9% | 12% | 9.8% | 8.6% | 8.9% | 6.6% | 6.1% | 4.3% | 3.2% | 3% | 2.8% | 2.4% | 2.4% | 1.7% | 0.2% |
| Apr 2026 | 35.7% | 10.3% | 8.5% | 6.3% | 8.1% | 7% | 5.2% | 3.8% | 3.5% | 2.6% | 3% | 2.1% | 2.1% | 1.7% | 0.21% |
| May 2026 | 30.6% | 10.9% | 8.9% | 7.8% | 8.1% | 8.9% | 5.5% | 3.9% | 3.6% | 2.7% | 3.1% | 2.2% | 2% | 1.5% | 0.26% |
| Jun 2026 | 30.9% | 10.9% | 9% | 7.9% | 7.8% | 7.4% | 4.8% | 4% | 4.4% | 2.8% | 3.9% | 2.2% | 2.3% | 1.6% | 0.27% |
| Jul 2026 | 30.3% | 10.7% | 10.8% | 6.7% | 8.6% | 7.2% | 4.8% | 4.7% | 3.5% | 3.3% | 3.1% | 2.2% | 2.3% | 1.5% | 0.24% |
| Aug 2026 | 30.3% | 10.8% | 8.8% | 8% | 8.6% | 7.2% | 5.1% | 3.9% | 3.5% | 3.4% | 3.1% | 2.6% | 2.5% | 1.8% | 0.23% |
| Sep 2026 | 33.1% | 9.7% | 9.6% | 8.8% | 8.4% | 6.5% | 5.1% | 3.5% | 3.2% | 3% | 2.8% | 2.3% | 2.3% | 1.6% | 0.24% |
How has the Southern Institute of Technology and Toi Ohomai comparison changed over the last 12 months?
3 findings
- Toi Ohomai was ahead of Southern Institute of Technology in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Southern Institute of Technology’s share of searches among polytechnics in New Zealand moved from 3.1% to 2.8%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Toi Ohomai’s share of searches among polytechnics in New Zealand moved from 6.6% to 8.8%, and its estimated monthly branded searches moved from 9.5K to 11.4K.
How did search popularity change for New Zealand polytechnics in September 2026?
2 changes
In September 2026, Toi Ohomai overtook Ara Institute of Canterbury to rank 4th among polytechnics in New Zealand, with 8.8% of the searches.
Estimated monthly branded searches for Southern Institute of Technology in New Zealand fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Southern Institute of Technology’s and Toi Ohomai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Southern Institute of Technology
1 branded search term
- southern institute of technology
Toi Ohomai
9 branded search terms
- toi ohomai
- toi ohomai campus
- toi ohomai childcare
- toi ohomai courses
- toi ohomai institute
- toi ohomai nursing
- toi ohomai windermere
- toiohomai
- toiohomai courses
Other head-to-heads among polytechnics
- Open Polytechnic vs Otago Polytechnic: compare popularity
- Open Polytechnic vs Unitec: compare popularity
- Open Polytechnic vs Toi Ohomai: compare popularity
- Open Polytechnic vs Ara Institute of Canterbury: compare popularity
- Otago Polytechnic vs Unitec: compare popularity
- Otago Polytechnic vs Toi Ohomai: compare popularity
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