Brandwave

Open Polytechnic vs Toi Ohomai:Which is more popular?

In September 2026, Open Polytechnic had more branded searches than Toi Ohomai among polytechnics in New Zealand. Open Polytechnic had about 43,000 branded searches, while Toi Ohomai had 11,400. Open Polytechnic made up 33.1% of all polytechnic searches we track, and Toi Ohomai accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about polytechnics, Open Polytechnic appeared in three of the five answers and Toi Ohomai in one. Open Polytechnic was mentioned before Toi Ohomai in every answer that named either.

Among polytechnics in New Zealand in September 2026

Who do people search for more?

Open Polytechnic, about 4 searches for every 1 for Toi Ohomai

Open Polytechnic 43K searchesToi Ohomai 11.4K searches

Who does AI mention more?

Open Polytechnic, mentioned in 3 of 5 answers, Toi Ohomai in 1

Open Polytechnic in 3 of 5Toi Ohomai in 1 of 5

Who does AI recommend more?

Open Polytechnic, named ahead of Toi Ohomai in 3 of 3 answers

Open Polytechnic first in 3Toi Ohomai never first

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Top polytechnics in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Open Polytechnic was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Toi Ohomai was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Open Polytechnic was listed before Toi Ohomai in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Unitec1st
  2. Ara Institute of Canterbury2nd
  3. Otago Polytechnic3rd
  4. Manukau Institute of Technology4th
  5. Open Polytechnic5th
  6. Southern Institute of Technology6th
  7. Whitireia7th
  8. WelTec8th
  9. EIT9th
  10. +4 more
  11. Toi Ohomai14th
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Unitec5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Otago Polytechnic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ara Institute of Canterbury4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Open Polytechnic3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wintec3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Manukau Institute of Technology3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SIT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Southern Institute of Technology3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whitireia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Toi Ohomai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+5 more

See every answer about polytechnics

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Open Polytechnic or Toi Ohomai more popular in search?

This chart shows how often people search Google for Open Polytechnic and Toi Ohomai by name. Each line represents a brand's share of searches for all 15 polytechnics we track, month by month, from searches in New Zealand.

Open Polytechnic and Toi Ohomai among polytechnics in New Zealand, by month

Share of searches by month for Open Polytechnic, Toi Ohomai. The figures are in the table below the chart.

View monthly share of searches table
MonthOpen PolytechnicOtago PolytechnicUnitecToi OhomaiAra Institute of CanterburyWintecWhitireiaManukau Institute of TechnologySITUCOLSouthern Institute of TechnologyNMITWelTecNorthTecEIT
Oct 202530.6%10.7%8.8%6.6%7.4%7.2%6.6%4.7%3.6%3.3%3.1%2.6%2.6%1.8%0.26%
Nov 202533.1%9.5%9.6%6.8%7.2%7.8%5.3%4.2%3.8%3%3.4%2.3%2.1%1.6%0.22%
Dec 202538.5%9.1%9.2%6.6%6.1%6.2%2.7%4.1%4.5%3.4%3.9%2.2%2%1.3%0.26%
Jan 202634.5%10%8.2%7.1%6.7%6.8%2.6%4.4%4.9%3.8%4.3%2.5%2.3%1.5%0.34%
Feb 202628.3%9.9%10%8.4%8.4%8.2%5.1%4.4%3.2%3.8%2.9%3%2.5%1.7%0.24%
Mar 202627.9%12%9.8%8.6%8.9%6.6%6.1%4.3%3.2%3%2.8%2.4%2.4%1.7%0.2%
Apr 202635.7%10.3%8.5%6.3%8.1%7%5.2%3.8%3.5%2.6%3%2.1%2.1%1.7%0.21%
May 202630.6%10.9%8.9%7.8%8.1%8.9%5.5%3.9%3.6%2.7%3.1%2.2%2%1.5%0.26%
Jun 202630.9%10.9%9%7.9%7.8%7.4%4.8%4%4.4%2.8%3.9%2.2%2.3%1.6%0.27%
Jul 202630.3%10.7%10.8%6.7%8.6%7.2%4.8%4.7%3.5%3.3%3.1%2.2%2.3%1.5%0.24%
Aug 202630.3%10.8%8.8%8%8.6%7.2%5.1%3.9%3.5%3.4%3.1%2.6%2.5%1.8%0.23%
Sep 202633.1%9.7%9.6%8.8%8.4%6.5%5.1%3.5%3.2%3%2.8%2.3%2.3%1.6%0.24%

How has the Open Polytechnic and Toi Ohomai comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand polytechnics in September 2026?

2 changes

  1. In September 2026, Toi Ohomai overtook Ara Institute of Canterbury to rank 4th among polytechnics in New Zealand, with 8.8% of the searches.

  2. In September 2026, Open Polytechnic gained share of searches among polytechnics in New Zealand, from 30.3% to 33.1%.

How are branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Open Polytechnic’s and Toi Ohomai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Open Polytechnic

14 branded search terms

  • iqualify open polytechnic
  • my open polytechnic
  • open polytechnic
  • open polytechnic accounting
  • open polytechnic address
  • open polytechnic courses
  • open polytechnic ece
  • open polytechnic enrol
  • open polytechnic enrolment
  • open polytechnic iqualify
  • open polytechnic psychology
  • openpolytechnic
  • openpolytechnic courses
  • the open polytechnic

Toi Ohomai

9 branded search terms

  • toi ohomai
  • toi ohomai campus
  • toi ohomai childcare
  • toi ohomai courses
  • toi ohomai institute
  • toi ohomai nursing
  • toi ohomai windermere
  • toiohomai
  • toiohomai courses

How the Brand Demand Index is measured

Other head-to-heads among polytechnics

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