Brandwave

How popular isThe Brooklyn?

In October 2026, people searched for The Brooklyn by name about 210 times in New Zealand, a 34.4% decrease from the previous year. These searches made up 5.8% of all New Zealand pet accessory brand searches, placing The Brooklyn third out of 11 brands. When we asked both ChatGPT and Google AI Overviews about pet accessory brands, The Brooklyn appeared in one of the five answers and was the fourth most recommended of the 11.

Search and AI answers in October 2026

The Brooklyn is the third most searched of 11 competitors and the fourth most recommended in the AI answers we collected.

  1. EzyDogShare of searches 39.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. KONGShare of searches 38.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. The BrooklynShare of searches 5.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. RogzShare of searches 4.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. PetmateShare of searches 3.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+6 more

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Top pet accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Brooklyn was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. The Brooklyn is the fourth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Puchi1st
  2. EzyDog2nd
  3. 8 Paws3rd
  4. The Brooklyn4th
  5. Rogz5th
  6. KONG–
  7. Petmate–
  8. Kazoo–
  9. Savic–
  10. Ferplast–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EzyDog4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puchi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 8 Paws2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Brooklyn1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rogz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petmate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kazoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Savic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about pet accessory brands

5 answers

  • Asked ChatGPT

    “Which pet accessory brand should I buy in New Zealand?”

    1. 1EzyDog

  • Asked ChatGPT

    “What are the best pet accessory brands in New Zealand?”

    1. 1Puchi
    2. 28 Paws
    3. 3EzyDog
    4. 4Rogz

  • Asked ChatGPT

    “What's the best pet accessory brand in New Zealand for dogs and cats?”

    1. 1Puchi
    2. 28 Paws

  • Searched Google, AI Overview

    “best pet accessories”

    1. 1EzyDog

  • Searched Google, AI Overview

    “pet collars nz”

    1. 1EzyDog
    2. 2The Brooklyn

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for The Brooklyn compared with other New Zealand pet accessory brands?

The Brooklyn against pet accessory brands in New Zealand, by month

Share of searches by month for EzyDog, KONG, The Brooklyn, Rogz, Petmate, Kazoo, Savic. The figures are in the table below the chart.

View monthly share of searches table
MonthEzyDogKONGThe BrooklynRogzPetmateKazooSavicPuchiFerplastDogit8 Paws
Nov 202536.9%34.8%9.6%4.5%3.9%3.6%2.7%0.9%1.8%0.6%0.6%
Dec 202540.2%33.7%6.2%5.3%4.1%3.2%1.8%2.6%2.3%0.29%0.29%
Jan 202641.3%30.2%9.3%5.8%4.1%3.5%1.5%1.5%2%0.58%0.29%
Feb 202635.5%34.8%6.7%6.4%7.7%3.2%1.6%1.3%2.2%0.32%0.32%
Mar 202633%36%7.7%5.3%8.6%3.2%1.5%1.2%2.4%0.59%0.59%
Apr 202633.5%34.9%8.9%5%8.3%3.3%1.4%1.1%2.8%0.55%0.28%
May 202631.9%33.8%10.5%4.1%9.5%3.2%1.9%1.4%2.7%0.54%0.54%
Jun 202632.2%37.1%11.4%4.7%5%4.4%2%1.2%1.2%0.58%0.29%
Jul 202635.3%38%8.6%4.8%4.5%3.2%1.9%1.3%1.9%0.27%0.27%
Aug 202634%34.8%6.9%4.5%11.2%2.9%2.1%1.9%1.1%0.27%0.27%
Sep 202637.7%37.7%7.9%5.2%2.4%3.3%2.4%0.91%1.5%0.61%0.3%
Oct 202639.1%38.8%5.8%4.4%3.3%2.8%2.2%1.9%0.83%0.55%0.28%

  1. 1.EzyDog

    39.1%

    Held 1st. 1.4K estimated branded searches, +14.5% vs prior month. Share +1.4 points.

  2. 2.KONG

    38.8%

    Held 2nd. 1.4K estimated branded searches, +13.7% vs prior month. Share +1.2 points.

  3. 3.The Brooklyn

    5.8%

    Held 3rd. 210 estimated branded searches, -19.2% vs prior month. Share -2.1 points.

  4. 4.Rogz

    4.4%

    Held 4th. 160 estimated branded searches, -5.9% vs prior month. Share -0.8 points.

  5. 5.Petmate

    3.3%

    Moved from 6th to 5th. 120 estimated branded searches, +50% vs prior month. Share +0.9 points.

  6. 6.Kazoo

    2.8%

    Moved from 5th to 6th. 100 estimated branded searches, -9.1% vs prior month. Share -0.6 points.

  7. 7.Savic

    2.2%

    Held 7th. 80 estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.Puchi

    1.9%

    Moved from 9th to 8th. 70 estimated branded searches, +133.3% vs prior month. Share +1 points.

  9. 9.Ferplast

    0.83%

    Moved from 8th to 9th. 30 estimated branded searches, -40% vs prior month. Share -0.7 points.

  10. 10.Dogit

    0.55%

    Held 10th. 20 estimated branded searches, 0% vs prior month. Share -0.1 points.

  11. 11.8 Paws

    0.28%

    Held 11th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between The Brooklyn and its closest rivals

Every comparison with The Brooklyn

10 comparisons

How has branded search demand for The Brooklyn changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for The Brooklyn in New Zealand fell from 320 to 210.
  • Across the 12 months ending October 2026, The Brooklyn’s share of searches among pet accessory brands in New Zealand decreased from 9.6% to 5.8%.
  • Across the 12 months ending October 2026, The Brooklyn’s share of searches among pet accessory brands in New Zealand peaked at 11.4% in June 2026 and was lowest at 5.8% in October 2026.

How did search popularity change for New Zealand pet accessory brands in October 2026?

6 changes

  1. In October 2026, Puchi overtook Ferplast to rank 8th among pet accessory brands in New Zealand, with 1.9% of the searches.

  2. In October 2026, Petmate overtook Kazoo to rank 5th among pet accessory brands in New Zealand, with 3.3% of the searches.

  3. In October 2026, EzyDog gained share of searches among pet accessory brands in New Zealand, from 37.7% to 39.1%.

  4. In October 2026, KONG gained share of searches among pet accessory brands in New Zealand, from 37.7% to 38.8%.

  5. In October 2026, The Brooklyn lost share of searches among pet accessory brands in New Zealand, from 7.9% to 5.8%.

  6. In October 2026, Rogz lost share of searches among pet accessory brands in New Zealand, from 5.2% to 4.4%.

How are The Brooklyn’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using The Brooklyn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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