Puchi vs The Brooklyn:Which is more popular in New Zealand?
In October 2026, The Brooklyn had more branded searches than Puchi among pet accessory brands in New Zealand. The Brooklyn had about 210 branded searches, while Puchi had 70. The Brooklyn made up 5.8% of all pet accessory brand searches we track, and Puchi accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about pet accessory brands, Puchi appeared in two of the five answers and The Brooklyn in one. Puchi was mentioned before The Brooklyn in two out of three answers.
Who do people search for more?
The Brooklyn, about 3 searches for every 1 for Puchi
Who does AI mention more?
Puchi, mentioned in 2 of 5 answers, The Brooklyn in 1
Who does AI recommend more?
Puchi, named ahead of The Brooklyn in 2 of 3 answers
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Top pet accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Puchi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Brooklyn was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Puchi was listed before The Brooklyn in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
EzyDog4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Puchi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
8 Paws2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- The Brooklyn1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rogz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Petmate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kazoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Savic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet accessory brands
5 answers
Asked ChatGPT
“Which pet accessory brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pet accessory brands in New Zealand?”
Asked ChatGPT
“What's the best pet accessory brand in New Zealand for dogs and cats?”
Searched Google, AI Overview
“best pet accessories”
Searched Google, AI Overview
“pet collars nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Puchi or The Brooklyn more popular in search?
This chart shows how often people search Google for Puchi and The Brooklyn by name. Each line represents a brand's share of searches for all 11 pet accessory brands we track, month by month, from searches in New Zealand.
Share of searches by month for The Brooklyn, Puchi. The figures are in the table below the chart.
View monthly share of searches table
| Month | EzyDog | KONG | The Brooklyn | Rogz | Petmate | Kazoo | Savic | Puchi | Ferplast | Dogit | 8 Paws |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 36.9% | 34.8% | 9.6% | 4.5% | 3.9% | 3.6% | 2.7% | 0.9% | 1.8% | 0.6% | 0.6% |
| Dec 2025 | 40.2% | 33.7% | 6.2% | 5.3% | 4.1% | 3.2% | 1.8% | 2.6% | 2.3% | 0.29% | 0.29% |
| Jan 2026 | 41.3% | 30.2% | 9.3% | 5.8% | 4.1% | 3.5% | 1.5% | 1.5% | 2% | 0.58% | 0.29% |
| Feb 2026 | 35.5% | 34.8% | 6.7% | 6.4% | 7.7% | 3.2% | 1.6% | 1.3% | 2.2% | 0.32% | 0.32% |
| Mar 2026 | 33% | 36% | 7.7% | 5.3% | 8.6% | 3.2% | 1.5% | 1.2% | 2.4% | 0.59% | 0.59% |
| Apr 2026 | 33.5% | 34.9% | 8.9% | 5% | 8.3% | 3.3% | 1.4% | 1.1% | 2.8% | 0.55% | 0.28% |
| May 2026 | 31.9% | 33.8% | 10.5% | 4.1% | 9.5% | 3.2% | 1.9% | 1.4% | 2.7% | 0.54% | 0.54% |
| Jun 2026 | 32.2% | 37.1% | 11.4% | 4.7% | 5% | 4.4% | 2% | 1.2% | 1.2% | 0.58% | 0.29% |
| Jul 2026 | 35.3% | 38% | 8.6% | 4.8% | 4.5% | 3.2% | 1.9% | 1.3% | 1.9% | 0.27% | 0.27% |
| Aug 2026 | 34% | 34.8% | 6.9% | 4.5% | 11.2% | 2.9% | 2.1% | 1.9% | 1.1% | 0.27% | 0.27% |
| Sep 2026 | 37.7% | 37.7% | 7.9% | 5.2% | 2.4% | 3.3% | 2.4% | 0.91% | 1.5% | 0.61% | 0.3% |
| Oct 2026 | 39.1% | 38.8% | 5.8% | 4.4% | 3.3% | 2.8% | 2.2% | 1.9% | 0.83% | 0.55% | 0.28% |
How has branded search for Puchi and The Brooklyn changed in New Zealand over the last 12 months?
3 findings
- The Brooklyn was ahead of Puchi in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Puchi’s share of searches among pet accessory brands in New Zealand moved from 0.9% to 1.9%, and its estimated monthly branded searches moved from 30 to 70.
- Across the 12 months ending October 2026, The Brooklyn’s share of searches among pet accessory brands in New Zealand moved from 9.6% to 5.8%, and its estimated monthly branded searches moved from 320 to 210.
How did search popularity change for New Zealand pet accessory brands in October 2026?
2 changes
In October 2026, Puchi overtook Ferplast to rank 8th among pet accessory brands in New Zealand, with 1.9% of the searches.
In October 2026, The Brooklyn lost share of searches among pet accessory brands in New Zealand, from 7.9% to 5.8%.
How are Puchi’s and The Brooklyn’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Puchi’s and The Brooklyn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Puchi
1 branded search term
- puchi
The Brooklyn
1 branded search term
- the brooklyn dog bed
Other head-to-heads among pet accessory brands
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