Brandwave

KONG vs The Brooklyn:Which is more popular in New Zealand?

In October 2026, KONG had more branded searches than The Brooklyn among pet accessory brands in New Zealand. KONG had about 1,410 branded searches, while The Brooklyn had 210. KONG made up 38.8% of all pet accessory brand searches we track, and The Brooklyn accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about pet accessory brands, The Brooklyn appeared in one of the five answers and KONG in none.

Among pet accessory brands in New Zealand in October 2026

Who do people search for more?

KONG, about 7 searches for every 1 for The Brooklyn

KONG 1.4K searchesThe Brooklyn 210 searches

Who does AI mention more?

The Brooklyn, mentioned in 1 of 5 answers, KONG in 0

The Brooklyn in 1 of 5KONG in 0 of 5

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Top pet accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Brooklyn was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. KONG did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Puchi1st
  2. EzyDog2nd
  3. 8 Paws3rd
  4. The Brooklyn4th
  5. Rogz5th
  6. KONG–
  7. Petmate–
  8. Kazoo–
  9. Savic–
  10. Ferplast–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EzyDog4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puchi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 8 Paws2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Brooklyn1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rogz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petmate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kazoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Savic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about pet accessory brands

5 answers

  • Asked ChatGPT

    “Which pet accessory brand should I buy in New Zealand?”

    1. 1EzyDog

  • Asked ChatGPT

    “What are the best pet accessory brands in New Zealand?”

    1. 1Puchi
    2. 28 Paws
    3. 3EzyDog
    4. 4Rogz

  • Asked ChatGPT

    “What's the best pet accessory brand in New Zealand for dogs and cats?”

    1. 1Puchi
    2. 28 Paws

  • Searched Google, AI Overview

    “best pet accessories”

    1. 1EzyDog

  • Searched Google, AI Overview

    “pet collars nz”

    1. 1EzyDog
    2. 2The Brooklyn

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is KONG or The Brooklyn more popular in search?

This chart shows how often people search Google for KONG and The Brooklyn by name. Each line represents a brand's share of searches for all 11 pet accessory brands we track, month by month, from searches in New Zealand.

KONG and The Brooklyn among pet accessory brands in New Zealand, by month

Share of searches by month for KONG, The Brooklyn. The figures are in the table below the chart.

View monthly share of searches table
MonthEzyDogKONGThe BrooklynRogzPetmateKazooSavicPuchiFerplastDogit8 Paws
Nov 202536.9%34.8%9.6%4.5%3.9%3.6%2.7%0.9%1.8%0.6%0.6%
Dec 202540.2%33.7%6.2%5.3%4.1%3.2%1.8%2.6%2.3%0.29%0.29%
Jan 202641.3%30.2%9.3%5.8%4.1%3.5%1.5%1.5%2%0.58%0.29%
Feb 202635.5%34.8%6.7%6.4%7.7%3.2%1.6%1.3%2.2%0.32%0.32%
Mar 202633%36%7.7%5.3%8.6%3.2%1.5%1.2%2.4%0.59%0.59%
Apr 202633.5%34.9%8.9%5%8.3%3.3%1.4%1.1%2.8%0.55%0.28%
May 202631.9%33.8%10.5%4.1%9.5%3.2%1.9%1.4%2.7%0.54%0.54%
Jun 202632.2%37.1%11.4%4.7%5%4.4%2%1.2%1.2%0.58%0.29%
Jul 202635.3%38%8.6%4.8%4.5%3.2%1.9%1.3%1.9%0.27%0.27%
Aug 202634%34.8%6.9%4.5%11.2%2.9%2.1%1.9%1.1%0.27%0.27%
Sep 202637.7%37.7%7.9%5.2%2.4%3.3%2.4%0.91%1.5%0.61%0.3%
Oct 202639.1%38.8%5.8%4.4%3.3%2.8%2.2%1.9%0.83%0.55%0.28%

How has branded search for KONG and The Brooklyn changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand pet accessory brands in October 2026?

2 changes

  1. In October 2026, KONG gained share of searches among pet accessory brands in New Zealand, from 37.7% to 38.8%.

  2. In October 2026, The Brooklyn lost share of searches among pet accessory brands in New Zealand, from 7.9% to 5.8%.

How are KONG’s and The Brooklyn’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using KONG’s and The Brooklyn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KONG

22 branded search terms

  • buy kong toys
  • chewy kong toys
  • christmas kong toys
  • kong classic
  • kong dog
  • kong dog bed
  • kong dog bone
  • kong dog bowls
  • kong dog chews
  • kong dog coat
  • kong dog collar
  • kong dog food
  • kong dog mat
  • kong dog products
  • kong dog supplies
  • kong dog toy
  • kong dog treats
  • kong pet toys
  • kong toy
  • monkey kong toy
  • toughest kong toys
  • wubba kong toy

The Brooklyn

1 branded search term

  • the brooklyn dog bed

How the Brand Demand Index is measured

Other head-to-heads among pet accessory brands

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