Brandwave

Rogz vs The Brooklyn:Which is more popular in New Zealand?

In October 2026, The Brooklyn had more branded searches than Rogz among pet accessory brands in New Zealand. The Brooklyn had about 210 branded searches, while Rogz had 160. The Brooklyn made up 5.8% of all pet accessory brand searches we track, and Rogz accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about pet accessory brands, Rogz and The Brooklyn each appeared in one of the five answers. Rogz and The Brooklyn were each mentioned first in one of the two answers that named either.

Among pet accessory brands in New Zealand in October 2026

Who do people search for more?

The Brooklyn, about 31% more searches than Rogz

The Brooklyn 210 searchesRogz 160 searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Rogz in 1 of 5The Brooklyn in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Rogz first in 1The Brooklyn first in 1

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Top pet accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rogz was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Brooklyn was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Rogz and The Brooklyn were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Puchi1st
  2. EzyDog2nd
  3. 8 Paws3rd
  4. The Brooklyn4th
  5. Rogz5th
  6. KONG–
  7. Petmate–
  8. Kazoo–
  9. Savic–
  10. Ferplast–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EzyDog4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puchi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 8 Paws2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Brooklyn1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rogz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petmate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kazoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Savic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about pet accessory brands

5 answers

  • Asked ChatGPT

    “Which pet accessory brand should I buy in New Zealand?”

    1. 1EzyDog

  • Asked ChatGPT

    “What are the best pet accessory brands in New Zealand?”

    1. 1Puchi
    2. 28 Paws
    3. 3EzyDog
    4. 4Rogz

  • Asked ChatGPT

    “What's the best pet accessory brand in New Zealand for dogs and cats?”

    1. 1Puchi
    2. 28 Paws

  • Searched Google, AI Overview

    “best pet accessories”

    1. 1EzyDog

  • Searched Google, AI Overview

    “pet collars nz”

    1. 1EzyDog
    2. 2The Brooklyn

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Rogz or The Brooklyn more popular in search?

This chart shows how often people search Google for Rogz and The Brooklyn by name. Each line represents a brand's share of searches for all 11 pet accessory brands we track, month by month, from searches in New Zealand.

Rogz and The Brooklyn among pet accessory brands in New Zealand, by month

Share of searches by month for The Brooklyn, Rogz. The figures are in the table below the chart.

View monthly share of searches table
MonthEzyDogKONGThe BrooklynRogzPetmateKazooSavicPuchiFerplastDogit8 Paws
Nov 202536.9%34.8%9.6%4.5%3.9%3.6%2.7%0.9%1.8%0.6%0.6%
Dec 202540.2%33.7%6.2%5.3%4.1%3.2%1.8%2.6%2.3%0.29%0.29%
Jan 202641.3%30.2%9.3%5.8%4.1%3.5%1.5%1.5%2%0.58%0.29%
Feb 202635.5%34.8%6.7%6.4%7.7%3.2%1.6%1.3%2.2%0.32%0.32%
Mar 202633%36%7.7%5.3%8.6%3.2%1.5%1.2%2.4%0.59%0.59%
Apr 202633.5%34.9%8.9%5%8.3%3.3%1.4%1.1%2.8%0.55%0.28%
May 202631.9%33.8%10.5%4.1%9.5%3.2%1.9%1.4%2.7%0.54%0.54%
Jun 202632.2%37.1%11.4%4.7%5%4.4%2%1.2%1.2%0.58%0.29%
Jul 202635.3%38%8.6%4.8%4.5%3.2%1.9%1.3%1.9%0.27%0.27%
Aug 202634%34.8%6.9%4.5%11.2%2.9%2.1%1.9%1.1%0.27%0.27%
Sep 202637.7%37.7%7.9%5.2%2.4%3.3%2.4%0.91%1.5%0.61%0.3%
Oct 202639.1%38.8%5.8%4.4%3.3%2.8%2.2%1.9%0.83%0.55%0.28%

How has branded search for Rogz and The Brooklyn changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand pet accessory brands in October 2026?

2 changes

  1. In October 2026, The Brooklyn lost share of searches among pet accessory brands in New Zealand, from 7.9% to 5.8%.

  2. In October 2026, Rogz lost share of searches among pet accessory brands in New Zealand, from 5.2% to 4.4%.

How are Rogz’s and The Brooklyn’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Rogz’s and The Brooklyn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rogz

12 branded search terms

  • authentic rogz gear
  • rogz
  • rogz ball
  • rogz control harness
  • rogz explore harness
  • rogz for dogs
  • rogz for dogz
  • rogz frisbee
  • rogz grinz ball
  • rogz harness
  • rogz leash
  • rogz lighthouse

The Brooklyn

1 branded search term

  • the brooklyn dog bed

How the Brand Demand Index is measured

Other head-to-heads among pet accessory brands

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