Brandwave

Ferplast vs The Brooklyn:Which is more popular in New Zealand?

In October 2026, The Brooklyn had more branded searches than Ferplast among pet accessory brands in New Zealand. The Brooklyn had about 210 branded searches, while Ferplast had 30. The Brooklyn made up 5.8% of all pet accessory brand searches we track, and Ferplast accounted for 0.83%. When we asked ChatGPT and Google AI Overviews about pet accessory brands, The Brooklyn appeared in one of the five answers and Ferplast in none.

Among pet accessory brands in New Zealand in October 2026

Who do people search for more?

The Brooklyn, about 7 searches for every 1 for Ferplast

The Brooklyn 210 searchesFerplast 30 searches

Who does AI mention more?

The Brooklyn, mentioned in 1 of 5 answers, Ferplast in 0

The Brooklyn in 1 of 5Ferplast in 0 of 5

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Top pet accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Brooklyn was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Ferplast did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Puchi1st
  2. EzyDog2nd
  3. 8 Paws3rd
  4. The Brooklyn4th
  5. Rogz5th
  6. KONG–
  7. Petmate–
  8. Kazoo–
  9. Savic–
  10. Ferplast–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EzyDog4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puchi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 8 Paws2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Brooklyn1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rogz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petmate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kazoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Savic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about pet accessory brands

5 answers

  • Asked ChatGPT

    “Which pet accessory brand should I buy in New Zealand?”

    1. 1EzyDog

  • Asked ChatGPT

    “What are the best pet accessory brands in New Zealand?”

    1. 1Puchi
    2. 28 Paws
    3. 3EzyDog
    4. 4Rogz

  • Asked ChatGPT

    “What's the best pet accessory brand in New Zealand for dogs and cats?”

    1. 1Puchi
    2. 28 Paws

  • Searched Google, AI Overview

    “best pet accessories”

    1. 1EzyDog

  • Searched Google, AI Overview

    “pet collars nz”

    1. 1EzyDog
    2. 2The Brooklyn

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ferplast or The Brooklyn more popular in search?

This chart shows how often people search Google for Ferplast and The Brooklyn by name. Each line represents a brand's share of searches for all 11 pet accessory brands we track, month by month, from searches in New Zealand.

Ferplast and The Brooklyn among pet accessory brands in New Zealand, by month

Share of searches by month for The Brooklyn, Ferplast. The figures are in the table below the chart.

View monthly share of searches table
MonthEzyDogKONGThe BrooklynRogzPetmateKazooSavicPuchiFerplastDogit8 Paws
Nov 202536.9%34.8%9.6%4.5%3.9%3.6%2.7%0.9%1.8%0.6%0.6%
Dec 202540.2%33.7%6.2%5.3%4.1%3.2%1.8%2.6%2.3%0.29%0.29%
Jan 202641.3%30.2%9.3%5.8%4.1%3.5%1.5%1.5%2%0.58%0.29%
Feb 202635.5%34.8%6.7%6.4%7.7%3.2%1.6%1.3%2.2%0.32%0.32%
Mar 202633%36%7.7%5.3%8.6%3.2%1.5%1.2%2.4%0.59%0.59%
Apr 202633.5%34.9%8.9%5%8.3%3.3%1.4%1.1%2.8%0.55%0.28%
May 202631.9%33.8%10.5%4.1%9.5%3.2%1.9%1.4%2.7%0.54%0.54%
Jun 202632.2%37.1%11.4%4.7%5%4.4%2%1.2%1.2%0.58%0.29%
Jul 202635.3%38%8.6%4.8%4.5%3.2%1.9%1.3%1.9%0.27%0.27%
Aug 202634%34.8%6.9%4.5%11.2%2.9%2.1%1.9%1.1%0.27%0.27%
Sep 202637.7%37.7%7.9%5.2%2.4%3.3%2.4%0.91%1.5%0.61%0.3%
Oct 202639.1%38.8%5.8%4.4%3.3%2.8%2.2%1.9%0.83%0.55%0.28%

How has branded search for Ferplast and The Brooklyn changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand pet accessory brands in October 2026?

3 changes

  1. In October 2026, Puchi overtook Ferplast to rank 8th among pet accessory brands in New Zealand, with 1.9% of the searches.

  2. In October 2026, The Brooklyn lost share of searches among pet accessory brands in New Zealand, from 7.9% to 5.8%.

  3. In October 2026, Ferplast lost share of searches among pet accessory brands in New Zealand, from 1.5% to 0.83%.

How are Ferplast’s and The Brooklyn’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Ferplast’s and The Brooklyn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ferplast

22 branded search terms

  • ferplast
  • ferplast 100
  • ferplast atlas
  • ferplast bird cage
  • ferplast cat carrier
  • ferplast cottage
  • ferplast criceti 100
  • ferplast dog bed
  • ferplast dog crate
  • ferplast dogvilla
  • ferplast duna
  • ferplast furat
  • ferplast furet tower
  • ferplast grand lodge
  • ferplast hamster cage
  • ferplast hamster tubes
  • ferplast maxi duna
  • ferplast rabbit cage
  • ferplast rat cage
  • ferplast siesta deluxe
  • ferplast swing
  • ferplast tubes

The Brooklyn

1 branded search term

  • the brooklyn dog bed

How the Brand Demand Index is measured

Other head-to-heads among pet accessory brands

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