Dogit vs The Brooklyn:Which is more popular in New Zealand?
In October 2026, The Brooklyn had more branded searches than Dogit among pet accessory brands in New Zealand. The Brooklyn had about 210 branded searches, while Dogit had 20. The Brooklyn made up 5.8% of all pet accessory brand searches we track, and Dogit accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about pet accessory brands, The Brooklyn appeared in one of the five answers and Dogit in none.
Who do people search for more?
The Brooklyn, about 11 searches for every 1 for Dogit
Who does AI mention more?
The Brooklyn, mentioned in 1 of 5 answers, Dogit in 0
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Top pet accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Brooklyn was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dogit did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
EzyDog4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Puchi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
8 Paws2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- The Brooklyn1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rogz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Petmate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kazoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Savic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dogit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet accessory brands
5 answers
Asked ChatGPT
“Which pet accessory brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pet accessory brands in New Zealand?”
Asked ChatGPT
“What's the best pet accessory brand in New Zealand for dogs and cats?”
Searched Google, AI Overview
“best pet accessories”
Searched Google, AI Overview
“pet collars nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dogit or The Brooklyn more popular in search?
This chart shows how often people search Google for Dogit and The Brooklyn by name. Each line represents a brand's share of searches for all 11 pet accessory brands we track, month by month, from searches in New Zealand.
Share of searches by month for The Brooklyn, Dogit. The figures are in the table below the chart.
View monthly share of searches table
| Month | EzyDog | KONG | The Brooklyn | Rogz | Petmate | Kazoo | Savic | Puchi | Ferplast | Dogit | 8 Paws |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 36.9% | 34.8% | 9.6% | 4.5% | 3.9% | 3.6% | 2.7% | 0.9% | 1.8% | 0.6% | 0.6% |
| Dec 2025 | 40.2% | 33.7% | 6.2% | 5.3% | 4.1% | 3.2% | 1.8% | 2.6% | 2.3% | 0.29% | 0.29% |
| Jan 2026 | 41.3% | 30.2% | 9.3% | 5.8% | 4.1% | 3.5% | 1.5% | 1.5% | 2% | 0.58% | 0.29% |
| Feb 2026 | 35.5% | 34.8% | 6.7% | 6.4% | 7.7% | 3.2% | 1.6% | 1.3% | 2.2% | 0.32% | 0.32% |
| Mar 2026 | 33% | 36% | 7.7% | 5.3% | 8.6% | 3.2% | 1.5% | 1.2% | 2.4% | 0.59% | 0.59% |
| Apr 2026 | 33.5% | 34.9% | 8.9% | 5% | 8.3% | 3.3% | 1.4% | 1.1% | 2.8% | 0.55% | 0.28% |
| May 2026 | 31.9% | 33.8% | 10.5% | 4.1% | 9.5% | 3.2% | 1.9% | 1.4% | 2.7% | 0.54% | 0.54% |
| Jun 2026 | 32.2% | 37.1% | 11.4% | 4.7% | 5% | 4.4% | 2% | 1.2% | 1.2% | 0.58% | 0.29% |
| Jul 2026 | 35.3% | 38% | 8.6% | 4.8% | 4.5% | 3.2% | 1.9% | 1.3% | 1.9% | 0.27% | 0.27% |
| Aug 2026 | 34% | 34.8% | 6.9% | 4.5% | 11.2% | 2.9% | 2.1% | 1.9% | 1.1% | 0.27% | 0.27% |
| Sep 2026 | 37.7% | 37.7% | 7.9% | 5.2% | 2.4% | 3.3% | 2.4% | 0.91% | 1.5% | 0.61% | 0.3% |
| Oct 2026 | 39.1% | 38.8% | 5.8% | 4.4% | 3.3% | 2.8% | 2.2% | 1.9% | 0.83% | 0.55% | 0.28% |
How has branded search for Dogit and The Brooklyn changed in New Zealand over the last 12 months?
3 findings
- The Brooklyn was ahead of Dogit in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Dogit’s share of searches among pet accessory brands in New Zealand moved from 0.6% to 0.55%, and its estimated monthly branded searches held steady at 20.
- Across the 12 months ending October 2026, The Brooklyn’s share of searches among pet accessory brands in New Zealand moved from 9.6% to 5.8%, and its estimated monthly branded searches moved from 320 to 210.
How did search popularity change for New Zealand pet accessory brands in October 2026?
1 change
In October 2026, The Brooklyn lost share of searches among pet accessory brands in New Zealand, from 7.9% to 5.8%.
How are Dogit’s and The Brooklyn’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Dogit’s and The Brooklyn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dogit
2 branded search terms
- dogit
- dogit water fountain
The Brooklyn
1 branded search term
- the brooklyn dog bed
Other head-to-heads among pet accessory brands
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