Brandwave

How popular isSpoil Me?

In October 2026, people searched for Spoil Me by name about 720 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 7% of all New Zealand gift hamper company searches, placing Spoil Me fifth out of nine companies. When we asked both ChatGPT and Google AI Overviews about gift hamper companies, Spoil Me appeared in one of the five answers and was the seventh most recommended of the nine.

Search and AI answers in October 2026

Spoil Me is the fifth most searched of 9 competitors and the seventh most recommended in the AI answers we collected.

  1. Celebration BoxShare of searches 35.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. Gift Baskets NZShare of searches 25.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Chuffed GiftsShare of searches 12.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Giftbox BoutiqueShare of searches 8.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. Spoil MeShare of searches 7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

+4 more

Spoil Me website (opens in a new tab)

Follow Spoil Me and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top gift hamper companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spoil Me was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Spoil Me is the seventh most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giftbox Boutique1st
  2. Little Koha Gift Boxes2nd
  3. About Giving3rd
  4. We Love Local4th
  5. Celebration Box5th
  6. My Goodness6th
  7. Spoil Me7th
  8. Gift Baskets NZ–
  9. Chuffed Gifts–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Giftbox Boutique4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Little Koha Gift Boxes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Celebration Box3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • About Giving3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • We Love Local3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spoil Me1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • My Goodness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gift Baskets NZ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chuffed Gifts0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gift hamper companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Spoil Me compared with other New Zealand gift hamper companies?

Spoil Me against gift hamper companies in New Zealand, by month

Share of searches by month for Celebration Box, Gift Baskets NZ, Chuffed Gifts, Giftbox Boutique, Spoil Me, About Giving, My Goodness, We Love Local, Little Koha Gift Boxes. The figures are in the table below the chart.

View monthly share of searches table
MonthCelebration BoxGift Baskets NZChuffed GiftsGiftbox BoutiqueSpoil MeAbout GivingMy GoodnessWe Love LocalLittle Koha Gift Boxes
Nov 202530.8%25%20.5%9.1%5%2.1%2.9%1.8%2.7%
Dec 202521.5%26.5%26.4%11.7%4.2%1.9%3%2.3%2.3%
Jan 202636.4%18.3%24.3%8.9%4.9%2.2%1.8%1.4%1.7%
Feb 202649.3%16.1%14.6%9.1%4.4%1.9%1.4%1.3%1.9%
Mar 202642.8%18.1%15.5%9.7%4.7%2.4%2.2%2%2.5%
Apr 202647.7%16.9%14.1%8.8%5.2%1.8%1.7%1.5%2.3%
May 202649.5%16%12%9.8%5.4%2%1.4%1.6%2.4%
Jun 202643.5%20.8%12.9%9.9%4.7%2.1%2%2.1%2.1%
Jul 202640.4%20.2%14.6%11.2%5.4%2.8%1.7%1.9%1.9%
Aug 202652.7%16.8%10.4%8%4.7%2.2%1.4%2.1%1.7%
Sep 202646.5%18.1%11.2%8.6%6.2%2.4%1.9%1.8%3.4%
Oct 202635.2%25.6%12.7%8.6%7%3.4%2.7%2.5%2.1%

  1. 1.Celebration Box

    35.2%

    Held 1st. 3.6K estimated branded searches, -33.3% vs prior month. Share -11.2 points.

  2. 2.Gift Baskets NZ

    25.6%

    Held 2nd. 2.6K estimated branded searches, +24.8% vs prior month. Share +7.6 points.

  3. 3.Chuffed Gifts

    12.7%

    Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Giftbox Boutique

    8.6%

    Held 4th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

  5. 5.Spoil Me

    7%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.About Giving

    3.4%

    Moved from 7th to 6th. 350 estimated branded searches, +25% vs prior month. Share +1 points.

  7. 7.My Goodness

    2.7%

    Moved from 8th to 7th. 280 estimated branded searches, +27.3% vs prior month. Share +0.8 points.

  8. 8.We Love Local

    2.5%

    Moved from 9th to 8th. 260 estimated branded searches, +23.8% vs prior month. Share +0.7 points.

  9. 9.Little Koha Gift Boxes

    2.1%

    Moved from 6th to 9th. 210 estimated branded searches, -46.2% vs prior month. Share -1.3 points.

Compare popularity between Spoil Me and its closest rivals

Every comparison with Spoil Me

8 comparisons

How has branded search demand for Spoil Me changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Spoil Me in New Zealand fell from 880 to 720.
  • Across the 12 months ending October 2026, Spoil Me’s share of searches among gift hamper companies in New Zealand increased from 5% to 7%.
  • Across the 12 months ending October 2026, Spoil Me’s share of searches among gift hamper companies in New Zealand peaked at 7% in October 2026 and was lowest at 4.2% in December 2025.

How did search popularity change for New Zealand gift hamper companies in October 2026?

6 changes

  1. In October 2026, About Giving overtook Little Koha Gift Boxes to rank 6th among gift hamper companies in New Zealand, with 3.4% of the searches.

  2. In October 2026, My Goodness overtook Little Koha Gift Boxes to rank 7th among gift hamper companies in New Zealand, with 2.7% of the searches.

  3. In October 2026, We Love Local overtook Little Koha Gift Boxes to rank 8th among gift hamper companies in New Zealand, with 2.5% of the searches.

  4. In October 2026, Gift Baskets NZ gained share of searches among gift hamper companies in New Zealand, from 18.1% to 25.6%.

  5. In October 2026, Chuffed Gifts gained share of searches among gift hamper companies in New Zealand, from 11.2% to 12.7%.

  6. In October 2026, Spoil Me gained share of searches among gift hamper companies in New Zealand, from 6.2% to 7%.

How are Spoil Me’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Spoil Me’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • spoil me
  • spoilme

Do you work for Spoil Me? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Spoil Me your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free