Brandwave

Giftbox Boutique vs Spoil Me:Which is more popular in New Zealand?

In October 2026, Giftbox Boutique had more branded searches than Spoil Me among gift hamper companies in New Zealand. Giftbox Boutique had about 880 branded searches, while Spoil Me had 720. Giftbox Boutique made up 8.6% of all gift hamper company searches we track, and Spoil Me accounted for 7%. When we asked ChatGPT and Google AI Overviews about gift hamper companies, Giftbox Boutique appeared in four of the five answers and Spoil Me in one. Giftbox Boutique was mentioned before Spoil Me in every answer that named either.

Among gift hamper companies in New Zealand in October 2026

Who do people search for more?

Giftbox Boutique, about 22% more searches than Spoil Me

Giftbox Boutique 880 searchesSpoil Me 720 searches

Who does AI mention more?

Giftbox Boutique, mentioned in 4 of 5 answers, Spoil Me in 1

Giftbox Boutique in 4 of 5Spoil Me in 1 of 5

Who does AI recommend more?

Giftbox Boutique, named ahead of Spoil Me in 4 of 4 answers

Giftbox Boutique first in 4Spoil Me never first

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Top gift hamper companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Giftbox Boutique was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Spoil Me was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Giftbox Boutique was listed before Spoil Me in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giftbox Boutique1st
  2. Little Koha Gift Boxes2nd
  3. About Giving3rd
  4. We Love Local4th
  5. Celebration Box5th
  6. My Goodness6th
  7. Spoil Me7th
  8. Gift Baskets NZ–
  9. Chuffed Gifts–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Giftbox Boutique4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Little Koha Gift Boxes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Celebration Box3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • About Giving3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • We Love Local3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spoil Me1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • My Goodness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gift Baskets NZ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chuffed Gifts0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gift hamper companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Giftbox Boutique or Spoil Me more popular in search?

This chart shows how often people search Google for Giftbox Boutique and Spoil Me by name. Each line represents a brand's share of searches for all nine gift hamper companies we track, month by month, from searches in New Zealand.

Giftbox Boutique and Spoil Me among gift hamper companies in New Zealand, by month

Share of searches by month for Giftbox Boutique, Spoil Me. The figures are in the table below the chart.

View monthly share of searches table
MonthCelebration BoxGift Baskets NZChuffed GiftsGiftbox BoutiqueSpoil MeAbout GivingMy GoodnessWe Love LocalLittle Koha Gift Boxes
Nov 202530.8%25%20.5%9.1%5%2.1%2.9%1.8%2.7%
Dec 202521.5%26.5%26.4%11.7%4.2%1.9%3%2.3%2.3%
Jan 202636.4%18.3%24.3%8.9%4.9%2.2%1.8%1.4%1.7%
Feb 202649.3%16.1%14.6%9.1%4.4%1.9%1.4%1.3%1.9%
Mar 202642.8%18.1%15.5%9.7%4.7%2.4%2.2%2%2.5%
Apr 202647.7%16.9%14.1%8.8%5.2%1.8%1.7%1.5%2.3%
May 202649.5%16%12%9.8%5.4%2%1.4%1.6%2.4%
Jun 202643.5%20.8%12.9%9.9%4.7%2.1%2%2.1%2.1%
Jul 202640.4%20.2%14.6%11.2%5.4%2.8%1.7%1.9%1.9%
Aug 202652.7%16.8%10.4%8%4.7%2.2%1.4%2.1%1.7%
Sep 202646.5%18.1%11.2%8.6%6.2%2.4%1.9%1.8%3.4%
Oct 202635.2%25.6%12.7%8.6%7%3.4%2.7%2.5%2.1%

How has branded search for Giftbox Boutique and Spoil Me changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand gift hamper companies in October 2026?

2 changes

  1. In October 2026, Spoil Me gained share of searches among gift hamper companies in New Zealand, from 6.2% to 7%.

  2. Estimated monthly branded searches for Giftbox Boutique in New Zealand fell 45% over 12 measured months, from 1.6K to 880 in October 2026.

How are Giftbox Boutique’s and Spoil Me’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Giftbox Boutique’s and Spoil Me’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Giftbox Boutique

1 branded search term

  • giftbox boutique

Spoil Me

2 branded search terms

  • spoil me
  • spoilme

How the Brand Demand Index is measured

Other head-to-heads among gift hamper companies

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