Brandwave

Celebration Box vs Gift Baskets NZ:Which is more popular in New Zealand?

In October 2026, Celebration Box had more branded searches than Gift Baskets NZ among gift hamper companies in New Zealand. Celebration Box had about 3,600 branded searches, while Gift Baskets NZ had 2,620. Celebration Box made up 35.2% of all gift hamper company searches we track, and Gift Baskets NZ accounted for 25.6%. When we asked ChatGPT and Google AI Overviews about gift hamper companies, Celebration Box appeared in three of the five answers and Gift Baskets NZ in none.

Among gift hamper companies in New Zealand in October 2026

Who do people search for more?

Celebration Box, about 37% more searches than Gift Baskets NZ

Celebration Box 3.6K searchesGift Baskets NZ 2.6K searches

Who does AI mention more?

Celebration Box, mentioned in 3 of 5 answers, Gift Baskets NZ in 0

Celebration Box in 3 of 5Gift Baskets NZ in 0 of 5

Who does AI recommend more?

Celebration Box, the only one of the two named

Celebration Box first in 3Gift Baskets NZ never named

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Top gift hamper companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Celebration Box was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Gift Baskets NZ did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giftbox Boutique1st
  2. Little Koha Gift Boxes2nd
  3. About Giving3rd
  4. We Love Local4th
  5. Celebration Box5th
  6. My Goodness6th
  7. Spoil Me7th
  8. Gift Baskets NZ–
  9. Chuffed Gifts–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Giftbox Boutique4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Little Koha Gift Boxes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Celebration Box3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • About Giving3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • We Love Local3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spoil Me1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • My Goodness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gift Baskets NZ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chuffed Gifts0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gift hamper companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Celebration Box or Gift Baskets NZ more popular in search?

This chart shows how often people search Google for Celebration Box and Gift Baskets NZ by name. Each line represents a brand's share of searches for all nine gift hamper companies we track, month by month, from searches in New Zealand.

Celebration Box and Gift Baskets NZ among gift hamper companies in New Zealand, by month

Share of searches by month for Celebration Box, Gift Baskets NZ. The figures are in the table below the chart.

View monthly share of searches table
MonthCelebration BoxGift Baskets NZChuffed GiftsGiftbox BoutiqueSpoil MeAbout GivingMy GoodnessWe Love LocalLittle Koha Gift Boxes
Nov 202530.8%25%20.5%9.1%5%2.1%2.9%1.8%2.7%
Dec 202521.5%26.5%26.4%11.7%4.2%1.9%3%2.3%2.3%
Jan 202636.4%18.3%24.3%8.9%4.9%2.2%1.8%1.4%1.7%
Feb 202649.3%16.1%14.6%9.1%4.4%1.9%1.4%1.3%1.9%
Mar 202642.8%18.1%15.5%9.7%4.7%2.4%2.2%2%2.5%
Apr 202647.7%16.9%14.1%8.8%5.2%1.8%1.7%1.5%2.3%
May 202649.5%16%12%9.8%5.4%2%1.4%1.6%2.4%
Jun 202643.5%20.8%12.9%9.9%4.7%2.1%2%2.1%2.1%
Jul 202640.4%20.2%14.6%11.2%5.4%2.8%1.7%1.9%1.9%
Aug 202652.7%16.8%10.4%8%4.7%2.2%1.4%2.1%1.7%
Sep 202646.5%18.1%11.2%8.6%6.2%2.4%1.9%1.8%3.4%
Oct 202635.2%25.6%12.7%8.6%7%3.4%2.7%2.5%2.1%

How has branded search for Celebration Box and Gift Baskets NZ changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand gift hamper companies in October 2026?

2 changes

  1. In October 2026, Gift Baskets NZ gained share of searches among gift hamper companies in New Zealand, from 18.1% to 25.6%.

  2. In October 2026, Celebration Box lost share of searches among gift hamper companies in New Zealand, from 46.5% to 35.2%.

How are Celebration Box’s and Gift Baskets NZ’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Celebration Box’s and Gift Baskets NZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Celebration Box

2 branded search terms

  • celebration box
  • celebrationbox

Gift Baskets NZ

7 branded search terms

  • chocolate gift baskets nz
  • empty gift baskets nz
  • food gift baskets nz
  • gift baskets nz
  • luxury gift baskets nz
  • vegan gift baskets nz
  • xmas gift baskets nz

How the Brand Demand Index is measured

Other head-to-heads among gift hamper companies

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