Brandwave

Gift Baskets NZ vs Spoil Me:Which is more popular in New Zealand?

In October 2026, Gift Baskets NZ had more branded searches than Spoil Me among gift hamper companies in New Zealand. Gift Baskets NZ had about 2,620 branded searches, while Spoil Me had 720. Gift Baskets NZ made up 25.6% of all gift hamper company searches we track, and Spoil Me accounted for 7%. When we asked ChatGPT and Google AI Overviews about gift hamper companies, Spoil Me appeared in one of the five answers and Gift Baskets NZ in none.

Among gift hamper companies in New Zealand in October 2026

Who do people search for more?

Gift Baskets NZ, about 4 searches for every 1 for Spoil Me

Gift Baskets NZ 2.6K searchesSpoil Me 720 searches

Who does AI mention more?

Spoil Me, mentioned in 1 of 5 answers, Gift Baskets NZ in 0

Spoil Me in 1 of 5Gift Baskets NZ in 0 of 5

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Top gift hamper companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spoil Me was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gift Baskets NZ did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giftbox Boutique1st
  2. Little Koha Gift Boxes2nd
  3. About Giving3rd
  4. We Love Local4th
  5. Celebration Box5th
  6. My Goodness6th
  7. Spoil Me7th
  8. Gift Baskets NZ–
  9. Chuffed Gifts–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Giftbox Boutique4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Little Koha Gift Boxes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Celebration Box3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • About Giving3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • We Love Local3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spoil Me1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • My Goodness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gift Baskets NZ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chuffed Gifts0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gift hamper companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gift Baskets NZ or Spoil Me more popular in search?

This chart shows how often people search Google for Gift Baskets NZ and Spoil Me by name. Each line represents a brand's share of searches for all nine gift hamper companies we track, month by month, from searches in New Zealand.

Gift Baskets NZ and Spoil Me among gift hamper companies in New Zealand, by month

Share of searches by month for Gift Baskets NZ, Spoil Me. The figures are in the table below the chart.

View monthly share of searches table
MonthCelebration BoxGift Baskets NZChuffed GiftsGiftbox BoutiqueSpoil MeAbout GivingMy GoodnessWe Love LocalLittle Koha Gift Boxes
Nov 202530.8%25%20.5%9.1%5%2.1%2.9%1.8%2.7%
Dec 202521.5%26.5%26.4%11.7%4.2%1.9%3%2.3%2.3%
Jan 202636.4%18.3%24.3%8.9%4.9%2.2%1.8%1.4%1.7%
Feb 202649.3%16.1%14.6%9.1%4.4%1.9%1.4%1.3%1.9%
Mar 202642.8%18.1%15.5%9.7%4.7%2.4%2.2%2%2.5%
Apr 202647.7%16.9%14.1%8.8%5.2%1.8%1.7%1.5%2.3%
May 202649.5%16%12%9.8%5.4%2%1.4%1.6%2.4%
Jun 202643.5%20.8%12.9%9.9%4.7%2.1%2%2.1%2.1%
Jul 202640.4%20.2%14.6%11.2%5.4%2.8%1.7%1.9%1.9%
Aug 202652.7%16.8%10.4%8%4.7%2.2%1.4%2.1%1.7%
Sep 202646.5%18.1%11.2%8.6%6.2%2.4%1.9%1.8%3.4%
Oct 202635.2%25.6%12.7%8.6%7%3.4%2.7%2.5%2.1%

How has branded search for Gift Baskets NZ and Spoil Me changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand gift hamper companies in October 2026?

2 changes

  1. In October 2026, Gift Baskets NZ gained share of searches among gift hamper companies in New Zealand, from 18.1% to 25.6%.

  2. In October 2026, Spoil Me gained share of searches among gift hamper companies in New Zealand, from 6.2% to 7%.

How are Gift Baskets NZ’s and Spoil Me’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Gift Baskets NZ’s and Spoil Me’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gift Baskets NZ

7 branded search terms

  • chocolate gift baskets nz
  • empty gift baskets nz
  • food gift baskets nz
  • gift baskets nz
  • luxury gift baskets nz
  • vegan gift baskets nz
  • xmas gift baskets nz

Spoil Me

2 branded search terms

  • spoil me
  • spoilme

How the Brand Demand Index is measured

Other head-to-heads among gift hamper companies

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