Brandwave

Spoil Me vs We Love Local:Which is more popular in New Zealand?

In October 2026, Spoil Me had more branded searches than We Love Local among gift hamper companies in New Zealand. Spoil Me had about 720 branded searches, while We Love Local had 260. Spoil Me made up 7% of all gift hamper company searches we track, and We Love Local accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about gift hamper companies, We Love Local appeared in three of the five answers and Spoil Me in one. We Love Local was mentioned before Spoil Me in two out of three answers that named either.

Among gift hamper companies in New Zealand in October 2026

Who do people search for more?

Spoil Me, about 3 searches for every 1 for We Love Local

Spoil Me 720 searchesWe Love Local 260 searches

Who does AI mention more?

We Love Local, mentioned in 3 of 5 answers, Spoil Me in 1

We Love Local in 3 of 5Spoil Me in 1 of 5

Who does AI recommend more?

We Love Local, named ahead of Spoil Me in 2 of 3 answers

We Love Local first in 2Spoil Me first in 1

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Top gift hamper companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, We Love Local was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Spoil Me was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. We Love Local was listed before Spoil Me in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giftbox Boutique1st
  2. Little Koha Gift Boxes2nd
  3. About Giving3rd
  4. We Love Local4th
  5. Celebration Box5th
  6. My Goodness6th
  7. Spoil Me7th
  8. Gift Baskets NZ–
  9. Chuffed Gifts–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Giftbox Boutique4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Little Koha Gift Boxes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Celebration Box3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • About Giving3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • We Love Local3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spoil Me1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • My Goodness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gift Baskets NZ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chuffed Gifts0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gift hamper companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Spoil Me or We Love Local more popular in search?

This chart shows how often people search Google for Spoil Me and We Love Local by name. Each line represents a brand's share of searches for all nine gift hamper companies we track, month by month, from searches in New Zealand.

Spoil Me and We Love Local among gift hamper companies in New Zealand, by month

Share of searches by month for Spoil Me, We Love Local. The figures are in the table below the chart.

View monthly share of searches table
MonthCelebration BoxGift Baskets NZChuffed GiftsGiftbox BoutiqueSpoil MeAbout GivingMy GoodnessWe Love LocalLittle Koha Gift Boxes
Nov 202530.8%25%20.5%9.1%5%2.1%2.9%1.8%2.7%
Dec 202521.5%26.5%26.4%11.7%4.2%1.9%3%2.3%2.3%
Jan 202636.4%18.3%24.3%8.9%4.9%2.2%1.8%1.4%1.7%
Feb 202649.3%16.1%14.6%9.1%4.4%1.9%1.4%1.3%1.9%
Mar 202642.8%18.1%15.5%9.7%4.7%2.4%2.2%2%2.5%
Apr 202647.7%16.9%14.1%8.8%5.2%1.8%1.7%1.5%2.3%
May 202649.5%16%12%9.8%5.4%2%1.4%1.6%2.4%
Jun 202643.5%20.8%12.9%9.9%4.7%2.1%2%2.1%2.1%
Jul 202640.4%20.2%14.6%11.2%5.4%2.8%1.7%1.9%1.9%
Aug 202652.7%16.8%10.4%8%4.7%2.2%1.4%2.1%1.7%
Sep 202646.5%18.1%11.2%8.6%6.2%2.4%1.9%1.8%3.4%
Oct 202635.2%25.6%12.7%8.6%7%3.4%2.7%2.5%2.1%

How has branded search for Spoil Me and We Love Local changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand gift hamper companies in October 2026?

2 changes

  1. In October 2026, We Love Local overtook Little Koha Gift Boxes to rank 8th among gift hamper companies in New Zealand, with 2.5% of the searches.

  2. In October 2026, Spoil Me gained share of searches among gift hamper companies in New Zealand, from 6.2% to 7%.

How are Spoil Me’s and We Love Local’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Spoil Me’s and We Love Local’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Spoil Me

2 branded search terms

  • spoil me
  • spoilme

We Love Local

1 branded search term

  • we love local

How the Brand Demand Index is measured

Other head-to-heads among gift hamper companies

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