How popular isSomerset Grocer?
In September 2026, people searched for Somerset Grocer by name about 830 times in New Zealand, a 5.1% increase from the previous year. These searches made up 11.3% of all New Zealand Ashburton restaurant searches, placing Somerset Grocer sixth out of seven restaurants. When we asked both ChatGPT and Google AI Overviews about Ashburton restaurants, Somerset Grocer appeared in one of the three answers and was the seventh most recommended of the seven.
Somerset Grocer is the sixth most searched of 7 competitors and the seventh most recommended in AI answers.
Formosa AshburtonShare of searches 23.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Ton's ThaiShare of searches 21.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
The Fine LionShare of searches 12%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
The RabbitShare of searches 12%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
Somerset GrocerShare of searches 11.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th
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Top Ashburton restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions, Somerset Grocer was mentioned in one out of three: in one of the three ChatGPT answers. Somerset Grocer is the seventh most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Formosa Ashburton3 of 3Named in 3 of 3 ChatGPT answers
- The Fine Lion3 of 3Named in 3 of 3 ChatGPT answers
- The Rabbit3 of 3Named in 3 of 3 ChatGPT answers
- Ton's Thai2 of 3Named in 2 of 3 ChatGPT answers
The Ottoman2 of 3Named in 2 of 3 ChatGPT answers
Cleavers Corner1 of 3Named in 1 of 3 ChatGPT answers- Somerset Grocer1 of 3Named in 1 of 3 ChatGPT answers
See every answer about Ashburton restaurants
3 answers
Asked ChatGPT
“Which restaurant should I go to in Ashburton, New Zealand?”
Asked ChatGPT
“What are the best restaurants in Ashburton, New Zealand?”
Asked ChatGPT
“What's the best restaurant in Ashburton, New Zealand for a meal out?”
Searched Google, AI Overview
“ashburton restaurants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“ashburton dinner”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which Ashburton restaurants compete with Somerset Grocer?
Share of searches by month for Formosa Ashburton, Ton's Thai, The Fine Lion, The Rabbit, Cleavers Corner, Somerset Grocer, The Ottoman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Formosa Ashburton | Ton's Thai | The Fine Lion | The Rabbit | Cleavers Corner | Somerset Grocer | The Ottoman |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.7% | 23.1% | 12.1% | 10.7% | 12.1% | 9.6% | 8.7% |
| Nov 2025 | 19.6% | 22.6% | 15.5% | 10.5% | 11.7% | 11.5% | 8.6% |
| Dec 2025 | 19.5% | 23.8% | 15.9% | 9.9% | 10.9% | 11.3% | 8.7% |
| Jan 2026 | 21.1% | 20.3% | 17.1% | 10.7% | 10.6% | 10.7% | 9.4% |
| Feb 2026 | 20.2% | 23% | 15.8% | 10.7% | 9.7% | 11.9% | 8.7% |
| Mar 2026 | 21.8% | 24.8% | 13.1% | 11.5% | 10.6% | 10.5% | 7.7% |
| Apr 2026 | 21.8% | 24.5% | 11.3% | 11.3% | 12.6% | 10.9% | 7.6% |
| May 2026 | 24.5% | 23.6% | 10.9% | 12.4% | 12.4% | 8.8% | 7.3% |
| Jun 2026 | 23.1% | 26.3% | 10% | 13.9% | 10.9% | 9.1% | 6.6% |
| Jul 2026 | 23.7% | 22.2% | 12.2% | 13.9% | 10% | 10% | 8.2% |
| Aug 2026 | 23.8% | 22.3% | 12.2% | 12.2% | 11.7% | 9.6% | 8.2% |
| Sep 2026 | 23.3% | 21.8% | 12% | 12% | 11.5% | 11.3% | 8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.3% | 1.7K | 0% | -0.5 points | |
| 2, held 2nd | 21.8% | 1.6K | 0% | -0.4 points | |
| 3, held 3rd | 12% | 880 | 0% | -0.2 points | |
| 4, held 4th | 12% | 880 | 0% | -0.2 points | |
| 5, held 5th | 11.5% | 840 | 0% | -0.2 points | |
| 6, held 6th | 11.3% | 830 | +20.3% | +1.7 points | |
| 7, held 7th | 8% | 590 | 0% | -0.2 points |
23.3%
Held 1st. 1.7K estimated branded searches, 0% vs prior month. Share -0.5 points.
21.8%
Held 2nd. 1.6K estimated branded searches, 0% vs prior month. Share -0.4 points.
12%
Held 3rd. 880 estimated branded searches, 0% vs prior month. Share -0.2 points.
12%
Held 4th. 880 estimated branded searches, 0% vs prior month. Share -0.2 points.
11.5%
Held 5th. 840 estimated branded searches, 0% vs prior month. Share -0.2 points.
11.3%
Held 6th. 830 estimated branded searches, +20.3% vs prior month. Share +1.7 points.
8%
Held 7th. 590 estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare popularity between Somerset Grocer and its closest rivals
Every comparison with Somerset Grocer
6 comparisons
How has branded search demand for Somerset Grocer changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Somerset Grocer in New Zealand rose from 790 to 830.
- Across the 12 months ending September 2026, Somerset Grocer’s share of searches among Ashburton restaurants in New Zealand increased from 9.6% to 11.3%.
- Across the 12 months ending September 2026, Somerset Grocer’s share of searches among Ashburton restaurants in New Zealand peaked at 11.9% in February 2026 and was lowest at 8.8% in May 2026.
How did search popularity change for New Zealand Ashburton restaurants in September 2026?
6 changes
In September 2026, Somerset Grocer gained share of searches among Ashburton restaurants in New Zealand, from 9.6% to 11.3%.
Estimated monthly branded searches for The Ottoman in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
Estimated monthly branded searches for Cleavers Corner in New Zealand fell 16% over 12 measured months, from 1K to 840 in September 2026.
Estimated monthly branded searches for Ton's Thai in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
Estimated monthly branded searches for Formosa Ashburton in New Zealand fell 12.3% over 12 measured months, from 1.9K to 1.7K in September 2026.
Estimated monthly branded searches for The Fine Lion in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are Somerset Grocer’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Somerset Grocer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- somerset grocer
- somerset grocer ashburton
- somerset grocer menu
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