Somerset Grocer vs Ton's Thai:Which is more popular?
In September 2026, Ton's Thai had more branded searches than Somerset Grocer among Ashburton restaurants in New Zealand. Ton's Thai had about 1,600 branded searches, while Somerset Grocer had 830. Ton's Thai made up 21.8% of all Ashburton restaurant searches we track, and Somerset Grocer accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about Ashburton restaurants, Ton's Thai appeared in two of the three answers and Somerset Grocer in one. Ton's Thai was mentioned before Somerset Grocer in every answer that named either.
Who do people search for more?
Ton's Thai, about 93% more searches than Somerset Grocer
Who does AI mention more?
Ton's Thai, mentioned in 2 of 3 answers, Somerset Grocer in 1
Who does AI recommend more?
Ton's Thai, named ahead of Somerset Grocer in 2 of 2 answers
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Top Ashburton restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions, Ton's Thai was mentioned in two out of three: in two of the three ChatGPT answers. Somerset Grocer was mentioned in one out of three: in one of the three ChatGPT answers. Ton's Thai was listed before Somerset Grocer in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Formosa Ashburton3 of 3Named in 3 of 3 ChatGPT answers
The Fine Lion3 of 3Named in 3 of 3 ChatGPT answers
The Rabbit3 of 3Named in 3 of 3 ChatGPT answers- Ton's Thai2 of 3Named in 2 of 3 ChatGPT answers
The Ottoman2 of 3Named in 2 of 3 ChatGPT answers
Cleavers Corner1 of 3Named in 1 of 3 ChatGPT answers
Somerset Grocer1 of 3Named in 1 of 3 ChatGPT answers
See every answer about Ashburton restaurants
3 answers
Asked ChatGPT
“Which restaurant should I go to in Ashburton, New Zealand?”
Asked ChatGPT
“What are the best restaurants in Ashburton, New Zealand?”
Asked ChatGPT
“What's the best restaurant in Ashburton, New Zealand for a meal out?”
Searched Google, AI Overview
“ashburton restaurants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“ashburton dinner”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Somerset Grocer or Ton's Thai more popular in search?
This chart shows how often people search Google for Somerset Grocer and Ton's Thai by name. Each line represents a brand's share of searches for all seven Ashburton restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for Ton's Thai, Somerset Grocer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Formosa Ashburton | Ton's Thai | The Fine Lion | The Rabbit | Cleavers Corner | Somerset Grocer | The Ottoman |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.7% | 23.1% | 12.1% | 10.7% | 12.1% | 9.6% | 8.7% |
| Nov 2025 | 19.6% | 22.6% | 15.5% | 10.5% | 11.7% | 11.5% | 8.6% |
| Dec 2025 | 19.5% | 23.8% | 15.9% | 9.9% | 10.9% | 11.3% | 8.7% |
| Jan 2026 | 21.1% | 20.3% | 17.1% | 10.7% | 10.6% | 10.7% | 9.4% |
| Feb 2026 | 20.2% | 23% | 15.8% | 10.7% | 9.7% | 11.9% | 8.7% |
| Mar 2026 | 21.8% | 24.8% | 13.1% | 11.5% | 10.6% | 10.5% | 7.7% |
| Apr 2026 | 21.8% | 24.5% | 11.3% | 11.3% | 12.6% | 10.9% | 7.6% |
| May 2026 | 24.5% | 23.6% | 10.9% | 12.4% | 12.4% | 8.8% | 7.3% |
| Jun 2026 | 23.1% | 26.3% | 10% | 13.9% | 10.9% | 9.1% | 6.6% |
| Jul 2026 | 23.7% | 22.2% | 12.2% | 13.9% | 10% | 10% | 8.2% |
| Aug 2026 | 23.8% | 22.3% | 12.2% | 12.2% | 11.7% | 9.6% | 8.2% |
| Sep 2026 | 23.3% | 21.8% | 12% | 12% | 11.5% | 11.3% | 8% |
How has the Somerset Grocer and Ton's Thai comparison changed over the last 12 months?
3 findings
- Ton's Thai was ahead of Somerset Grocer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Somerset Grocer’s share of searches among Ashburton restaurants in New Zealand moved from 9.6% to 11.3%, and its estimated monthly branded searches moved from 790 to 830.
- Across the 12 months ending September 2026, Ton's Thai’s share of searches among Ashburton restaurants in New Zealand moved from 23.1% to 21.8%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for New Zealand Ashburton restaurants in September 2026?
2 changes
In September 2026, Somerset Grocer gained share of searches among Ashburton restaurants in New Zealand, from 9.6% to 11.3%.
Estimated monthly branded searches for Ton's Thai in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Somerset Grocer’s and Ton's Thai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Somerset Grocer
3 branded search terms
- somerset grocer
- somerset grocer ashburton
- somerset grocer menu
Ton's Thai
1 branded search term
- tons thai
Other head-to-heads among Ashburton restaurants
- Formosa Ashburton vs Ton's Thai: compare popularity
- Formosa Ashburton vs The Fine Lion: compare popularity
- Formosa Ashburton vs The Rabbit: compare popularity
- Formosa Ashburton vs Cleavers Corner: compare popularity
- Ton's Thai vs The Fine Lion: compare popularity
- Ton's Thai vs The Rabbit: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.