Brandwave

How popular isTon's Thai?

In September 2026, people searched for Ton's Thai by name about 1,600 times in New Zealand, a 15.8% decrease from the previous year. These searches made up 21.8% of all New Zealand Ashburton restaurant searches, placing Ton's Thai second out of seven restaurants. When we asked both ChatGPT and Google AI Overviews about Ashburton restaurants, Ton's Thai appeared in two of the three answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Ton's Thai is the second most searched of 7 competitors and the fourth most recommended in AI answers.

  1. Formosa AshburtonShare of searches 23.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. Ton's ThaiShare of searches 21.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  3. The Fine LionShare of searches 12%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. The RabbitShare of searches 12%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  5. Cleavers CornerShare of searches 11.5%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th

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Top Ashburton restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Ton's Thai was mentioned in two out of three: in two of the three ChatGPT answers. Ton's Thai is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Fine Lion1st
  2. Formosa Ashburton2nd
  3. The Rabbit3rd
  4. Ton's Thai4th
  5. The Ottoman5th
  6. Cleavers Corner6th
  7. Somerset Grocer7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Ashburton restaurants

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Ashburton restaurants compete with Ton's Thai?

Ton's Thai against Ashburton restaurants in New Zealand, by month

Share of searches by month for Formosa Ashburton, Ton's Thai, The Fine Lion, The Rabbit, Cleavers Corner, Somerset Grocer, The Ottoman. The figures are in the table below the chart.

View monthly share of searches table
MonthFormosa AshburtonTon's ThaiThe Fine LionThe RabbitCleavers CornerSomerset GrocerThe Ottoman
Oct 202523.7%23.1%12.1%10.7%12.1%9.6%8.7%
Nov 202519.6%22.6%15.5%10.5%11.7%11.5%8.6%
Dec 202519.5%23.8%15.9%9.9%10.9%11.3%8.7%
Jan 202621.1%20.3%17.1%10.7%10.6%10.7%9.4%
Feb 202620.2%23%15.8%10.7%9.7%11.9%8.7%
Mar 202621.8%24.8%13.1%11.5%10.6%10.5%7.7%
Apr 202621.8%24.5%11.3%11.3%12.6%10.9%7.6%
May 202624.5%23.6%10.9%12.4%12.4%8.8%7.3%
Jun 202623.1%26.3%10%13.9%10.9%9.1%6.6%
Jul 202623.7%22.2%12.2%13.9%10%10%8.2%
Aug 202623.8%22.3%12.2%12.2%11.7%9.6%8.2%
Sep 202623.3%21.8%12%12%11.5%11.3%8%

  1. 1.Formosa Ashburton

    23.3%

    Held 1st. 1.7K estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Ton's Thai

    21.8%

    Held 2nd. 1.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.The Fine Lion

    12%

    Held 3rd. 880 estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.The Rabbit

    12%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Cleavers Corner

    11.5%

    Held 5th. 840 estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Somerset Grocer

    11.3%

    Held 6th. 830 estimated branded searches, +20.3% vs prior month. Share +1.7 points.

  7. 7.The Ottoman

    8%

    Held 7th. 590 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Ton's Thai and its closest rivals

Every comparison with Ton's Thai

6 comparisons

How has branded search demand for Ton's Thai changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ton's Thai in New Zealand fell from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, Ton's Thai’s share of searches among Ashburton restaurants in New Zealand decreased from 23.1% to 21.8%.
  • Across the 12 months ending September 2026, Ton's Thai’s share of searches among Ashburton restaurants in New Zealand peaked at 26.3% in June 2026 and was lowest at 20.3% in January 2026.

How did search popularity change for New Zealand Ashburton restaurants in September 2026?

6 changes

  1. In September 2026, Somerset Grocer gained share of searches among Ashburton restaurants in New Zealand, from 9.6% to 11.3%.

  2. Estimated monthly branded searches for The Ottoman in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

  3. Estimated monthly branded searches for Cleavers Corner in New Zealand fell 16% over 12 measured months, from 1K to 840 in September 2026.

  4. Estimated monthly branded searches for Ton's Thai in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

  5. Estimated monthly branded searches for Formosa Ashburton in New Zealand fell 12.3% over 12 measured months, from 1.9K to 1.7K in September 2026.

  6. Estimated monthly branded searches for The Fine Lion in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are Ton's Thai’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Ton's Thai’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tons thai

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How the Brand Demand Index is measured

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