How popular isThe Rabbit?
In September 2026, people searched for The Rabbit by name about 880 times in New Zealand, about the same as the previous year. These searches made up 12% of all New Zealand Ashburton restaurant searches, placing The Rabbit fourth out of seven restaurants. When we asked both ChatGPT and Google AI Overviews about Ashburton restaurants, The Rabbit appeared in all answers and was the third most recommended of the seven.
The Rabbit is the fourth most searched of 7 competitors and the third most recommended in AI answers.
Formosa AshburtonShare of searches 23.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Ton's ThaiShare of searches 21.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
The Fine LionShare of searches 12%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
The RabbitShare of searches 12%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
Cleavers CornerShare of searches 11.5%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
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Top Ashburton restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions, The Rabbit appeared in all three answers. The Rabbit is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Formosa Ashburton3 of 3Named in 3 of 3 ChatGPT answers
- The Fine Lion3 of 3Named in 3 of 3 ChatGPT answers
- The Rabbit3 of 3Named in 3 of 3 ChatGPT answers
- Ton's Thai2 of 3Named in 2 of 3 ChatGPT answers
The Ottoman2 of 3Named in 2 of 3 ChatGPT answers- Cleavers Corner1 of 3Named in 1 of 3 ChatGPT answers
Somerset Grocer1 of 3Named in 1 of 3 ChatGPT answers
See every answer about Ashburton restaurants
3 answers
Asked ChatGPT
“Which restaurant should I go to in Ashburton, New Zealand?”
Asked ChatGPT
“What are the best restaurants in Ashburton, New Zealand?”
Asked ChatGPT
“What's the best restaurant in Ashburton, New Zealand for a meal out?”
Searched Google, AI Overview
“ashburton restaurants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“ashburton dinner”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which Ashburton restaurants compete with The Rabbit?
Share of searches by month for Formosa Ashburton, Ton's Thai, The Fine Lion, The Rabbit, Cleavers Corner, Somerset Grocer, The Ottoman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Formosa Ashburton | Ton's Thai | The Fine Lion | The Rabbit | Cleavers Corner | Somerset Grocer | The Ottoman |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.7% | 23.1% | 12.1% | 10.7% | 12.1% | 9.6% | 8.7% |
| Nov 2025 | 19.6% | 22.6% | 15.5% | 10.5% | 11.7% | 11.5% | 8.6% |
| Dec 2025 | 19.5% | 23.8% | 15.9% | 9.9% | 10.9% | 11.3% | 8.7% |
| Jan 2026 | 21.1% | 20.3% | 17.1% | 10.7% | 10.6% | 10.7% | 9.4% |
| Feb 2026 | 20.2% | 23% | 15.8% | 10.7% | 9.7% | 11.9% | 8.7% |
| Mar 2026 | 21.8% | 24.8% | 13.1% | 11.5% | 10.6% | 10.5% | 7.7% |
| Apr 2026 | 21.8% | 24.5% | 11.3% | 11.3% | 12.6% | 10.9% | 7.6% |
| May 2026 | 24.5% | 23.6% | 10.9% | 12.4% | 12.4% | 8.8% | 7.3% |
| Jun 2026 | 23.1% | 26.3% | 10% | 13.9% | 10.9% | 9.1% | 6.6% |
| Jul 2026 | 23.7% | 22.2% | 12.2% | 13.9% | 10% | 10% | 8.2% |
| Aug 2026 | 23.8% | 22.3% | 12.2% | 12.2% | 11.7% | 9.6% | 8.2% |
| Sep 2026 | 23.3% | 21.8% | 12% | 12% | 11.5% | 11.3% | 8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.3% | 1.7K | 0% | -0.5 points | |
| 2, held 2nd | 21.8% | 1.6K | 0% | -0.4 points | |
| 3, held 3rd | 12% | 880 | 0% | -0.2 points | |
| 4, held 4th | 12% | 880 | 0% | -0.2 points | |
| 5, held 5th | 11.5% | 840 | 0% | -0.2 points | |
| 6, held 6th | 11.3% | 830 | +20.3% | +1.7 points | |
| 7, held 7th | 8% | 590 | 0% | -0.2 points |
23.3%
Held 1st. 1.7K estimated branded searches, 0% vs prior month. Share -0.5 points.
21.8%
Held 2nd. 1.6K estimated branded searches, 0% vs prior month. Share -0.4 points.
12%
Held 3rd. 880 estimated branded searches, 0% vs prior month. Share -0.2 points.
12%
Held 4th. 880 estimated branded searches, 0% vs prior month. Share -0.2 points.
11.5%
Held 5th. 840 estimated branded searches, 0% vs prior month. Share -0.2 points.
11.3%
Held 6th. 830 estimated branded searches, +20.3% vs prior month. Share +1.7 points.
8%
Held 7th. 590 estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare popularity between The Rabbit and its closest rivals
Every comparison with The Rabbit
6 comparisons
How has branded search demand for The Rabbit changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Rabbit in New Zealand held steady at 880.
- Across the 12 months ending September 2026, The Rabbit’s share of searches among Ashburton restaurants in New Zealand increased from 10.7% to 12%.
- Across the 12 months ending September 2026, The Rabbit’s share of searches among Ashburton restaurants in New Zealand peaked at 13.9% in June 2026 and was lowest at 9.9% in December 2025.
- Across the 12 months ending September 2026, The Rabbit rose from 5th to 4th among Ashburton restaurants in New Zealand.
How did search popularity change for New Zealand Ashburton restaurants in September 2026?
6 changes
In September 2026, Somerset Grocer gained share of searches among Ashburton restaurants in New Zealand, from 9.6% to 11.3%.
Estimated monthly branded searches for The Ottoman in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
Estimated monthly branded searches for Cleavers Corner in New Zealand fell 16% over 12 measured months, from 1K to 840 in September 2026.
Estimated monthly branded searches for Ton's Thai in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
Estimated monthly branded searches for Formosa Ashburton in New Zealand fell 12.3% over 12 measured months, from 1.9K to 1.7K in September 2026.
Estimated monthly branded searches for The Fine Lion in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are The Rabbit’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using The Rabbit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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