Somerset Grocer vs The Rabbit:Which is more popular?
In September 2026, The Rabbit had more branded searches than Somerset Grocer among Ashburton restaurants in New Zealand. The Rabbit had about 880 branded searches, while Somerset Grocer had 830. The Rabbit made up 12% of all Ashburton restaurant searches we track, and Somerset Grocer accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about Ashburton restaurants, The Rabbit appeared in all three answers and Somerset Grocer in one. The Rabbit was mentioned before Somerset Grocer in every answer.
Who do people search for more?
The Rabbit, about 6% more searches than Somerset Grocer
Who does AI mention more?
The Rabbit, mentioned in every answer we collected
Who does AI recommend more?
The Rabbit, named ahead of Somerset Grocer in every answer
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Top Ashburton restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions, The Rabbit appeared in all three answers. Somerset Grocer was mentioned in one out of three: in one of the three ChatGPT answers. The Rabbit was listed before Somerset Grocer in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Formosa Ashburton3 of 3Named in 3 of 3 ChatGPT answers
The Fine Lion3 of 3Named in 3 of 3 ChatGPT answers- The Rabbit3 of 3Named in 3 of 3 ChatGPT answers
Ton's Thai2 of 3Named in 2 of 3 ChatGPT answers
The Ottoman2 of 3Named in 2 of 3 ChatGPT answers
Cleavers Corner1 of 3Named in 1 of 3 ChatGPT answers
Somerset Grocer1 of 3Named in 1 of 3 ChatGPT answers
See every answer about Ashburton restaurants
3 answers
Asked ChatGPT
“Which restaurant should I go to in Ashburton, New Zealand?”
Asked ChatGPT
“What are the best restaurants in Ashburton, New Zealand?”
Asked ChatGPT
“What's the best restaurant in Ashburton, New Zealand for a meal out?”
Searched Google, AI Overview
“ashburton restaurants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“ashburton dinner”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Somerset Grocer or The Rabbit more popular in search?
This chart shows how often people search Google for Somerset Grocer and The Rabbit by name. Each line represents a brand's share of searches for all seven Ashburton restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for The Rabbit, Somerset Grocer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Formosa Ashburton | Ton's Thai | The Fine Lion | The Rabbit | Cleavers Corner | Somerset Grocer | The Ottoman |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.7% | 23.1% | 12.1% | 10.7% | 12.1% | 9.6% | 8.7% |
| Nov 2025 | 19.6% | 22.6% | 15.5% | 10.5% | 11.7% | 11.5% | 8.6% |
| Dec 2025 | 19.5% | 23.8% | 15.9% | 9.9% | 10.9% | 11.3% | 8.7% |
| Jan 2026 | 21.1% | 20.3% | 17.1% | 10.7% | 10.6% | 10.7% | 9.4% |
| Feb 2026 | 20.2% | 23% | 15.8% | 10.7% | 9.7% | 11.9% | 8.7% |
| Mar 2026 | 21.8% | 24.8% | 13.1% | 11.5% | 10.6% | 10.5% | 7.7% |
| Apr 2026 | 21.8% | 24.5% | 11.3% | 11.3% | 12.6% | 10.9% | 7.6% |
| May 2026 | 24.5% | 23.6% | 10.9% | 12.4% | 12.4% | 8.8% | 7.3% |
| Jun 2026 | 23.1% | 26.3% | 10% | 13.9% | 10.9% | 9.1% | 6.6% |
| Jul 2026 | 23.7% | 22.2% | 12.2% | 13.9% | 10% | 10% | 8.2% |
| Aug 2026 | 23.8% | 22.3% | 12.2% | 12.2% | 11.7% | 9.6% | 8.2% |
| Sep 2026 | 23.3% | 21.8% | 12% | 12% | 11.5% | 11.3% | 8% |
How has the Somerset Grocer and The Rabbit comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Somerset Grocer took it in November 2025, The Rabbit took it in March 2026.
- Across the 12 months ending September 2026, Somerset Grocer’s share of searches among Ashburton restaurants in New Zealand moved from 9.6% to 11.3%, and its estimated monthly branded searches moved from 790 to 830.
- Across the 12 months ending September 2026, The Rabbit’s share of searches among Ashburton restaurants in New Zealand moved from 10.7% to 12%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for New Zealand Ashburton restaurants in September 2026?
1 change
In September 2026, Somerset Grocer gained share of searches among Ashburton restaurants in New Zealand, from 9.6% to 11.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Somerset Grocer’s and The Rabbit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Somerset Grocer
3 branded search terms
- somerset grocer
- somerset grocer ashburton
- somerset grocer menu
The Rabbit
1 branded search term
- the rabbit ashburton
Other head-to-heads among Ashburton restaurants
- Formosa Ashburton vs Ton's Thai: compare popularity
- Formosa Ashburton vs The Fine Lion: compare popularity
- Formosa Ashburton vs The Rabbit: compare popularity
- Formosa Ashburton vs Cleavers Corner: compare popularity
- Ton's Thai vs The Fine Lion: compare popularity
- Ton's Thai vs The Rabbit: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.