Brandwave

How popular isSomerset Grocer in search?

In August 2026, there were an estimated 690 branded searches for Somerset Grocer in New Zealand which is down 12.7% over the last 11 months. Somerset Grocer holds 21.3% estimated Share of Search among New Zealand ashburton restaurants and is ranked 3rd of 3 competitors for search popularity.

Share of Search, August 2026
  1. Formosa Ashburton52.8%
  2. Cleavers Corner25.9%
  3. Somerset Grocer21.3%
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Which ashburton restaurants compete with Somerset Grocer?

Somerset Grocer against ashburton restaurants in New Zealand, by month

Share of Search by month for Formosa Ashburton, Cleavers Corner, Somerset Grocer. The figures are in the table below the chart.

View monthly share of search table
MonthFormosa AshburtonCleavers CornerSomerset Grocer
Oct 202552.1%26.7%21.1%
Nov 202545.8%27.2%26.9%
Dec 202546.8%26.1%27.1%
Jan 202649.7%25%25.3%
Feb 202648.4%23.2%28.4%
Mar 202650.9%24.7%24.4%
Apr 202648%27.8%24.1%
May 202653.5%27.2%19.3%
Jun 202653.5%25.3%21.2%
Jul 202654.3%22.9%22.9%
Aug 202652.8%25.9%21.3%
Sep 2026———
  1. held 1st · 1.7K estimated branded searches · 0% vs prior month · -1.5 points

  2. held 2nd · 840 estimated branded searches · +16.7% vs prior month · +3.1 points

  3. held 3rd · 690 estimated branded searches · -4.2% vs prior month · -1.6 points

Compare search popularity between Somerset Grocer and its closest rivals

How has branded search demand for Somerset Grocer changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Somerset Grocer in New Zealand fell from 790 to 690.
  • Across the 11 months ending August 2026, Somerset Grocer’s estimated Share of Search among ashburton restaurants in New Zealand peaked at 28.4% in February 2026 and was lowest at 19.3% in May 2026.

How did search popularity change for New Zealand ashburton restaurants in August 2026?

  1. In August 2026, Cleavers Corner gained estimated Share of Search among ashburton restaurants in New Zealand, from 22.9% to 25.9%.

  2. In August 2026, Somerset Grocer lost estimated Share of Search among ashburton restaurants in New Zealand, from 22.9% to 21.3%.

  3. In August 2026, Formosa Ashburton lost estimated Share of Search among ashburton restaurants in New Zealand, from 54.3% to 52.8%.

How is Somerset Grocer measured?

Brandwave collects information about searches that people make online using Somerset Grocer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • somerset grocer
  • somerset grocer ashburton
  • somerset grocer menu

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How the Brand Demand Index is measured

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Is Somerset Grocer your brand?

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