Brandwave

Somerset Grocer vs The Ottoman:Which is more popular?

In September 2026, Somerset Grocer had more branded searches than The Ottoman among Ashburton restaurants in New Zealand. Somerset Grocer had about 830 branded searches, while The Ottoman had 590. Somerset Grocer made up 11.3% of all Ashburton restaurant searches we track, and The Ottoman accounted for 8%. When we asked ChatGPT and Google AI Overviews about Ashburton restaurants, The Ottoman appeared in two of the three answers and Somerset Grocer in one. The Ottoman was mentioned before Somerset Grocer in every answer that named either.

Among Ashburton restaurants in New Zealand in September 2026

Who do people search for more?

Somerset Grocer, about 41% more searches than The Ottoman

Somerset Grocer 830 searchesThe Ottoman 590 searches

Who does AI mention more?

The Ottoman, mentioned in 2 of 3 answers, Somerset Grocer in 1

The Ottoman in 2 of 3Somerset Grocer in 1 of 3

Who does AI recommend more?

The Ottoman, named ahead of Somerset Grocer in 2 of 2 answers

The Ottoman first in 2Somerset Grocer never first

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Top Ashburton restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Ottoman was mentioned in two out of three: in two of the three ChatGPT answers. Somerset Grocer was mentioned in one out of three: in one of the three ChatGPT answers. The Ottoman was listed before Somerset Grocer in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Fine Lion1st
  2. Formosa Ashburton2nd
  3. The Rabbit3rd
  4. Ton's Thai4th
  5. The Ottoman5th
  6. Cleavers Corner6th
  7. Somerset Grocer7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Ashburton restaurants

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Somerset Grocer or The Ottoman more popular in search?

This chart shows how often people search Google for Somerset Grocer and The Ottoman by name. Each line represents a brand's share of searches for all seven Ashburton restaurants we track, month by month, from searches in New Zealand.

Somerset Grocer and The Ottoman among Ashburton restaurants in New Zealand, by month

Share of searches by month for Somerset Grocer, The Ottoman. The figures are in the table below the chart.

View monthly share of searches table
MonthFormosa AshburtonTon's ThaiThe Fine LionThe RabbitCleavers CornerSomerset GrocerThe Ottoman
Oct 202523.7%23.1%12.1%10.7%12.1%9.6%8.7%
Nov 202519.6%22.6%15.5%10.5%11.7%11.5%8.6%
Dec 202519.5%23.8%15.9%9.9%10.9%11.3%8.7%
Jan 202621.1%20.3%17.1%10.7%10.6%10.7%9.4%
Feb 202620.2%23%15.8%10.7%9.7%11.9%8.7%
Mar 202621.8%24.8%13.1%11.5%10.6%10.5%7.7%
Apr 202621.8%24.5%11.3%11.3%12.6%10.9%7.6%
May 202624.5%23.6%10.9%12.4%12.4%8.8%7.3%
Jun 202623.1%26.3%10%13.9%10.9%9.1%6.6%
Jul 202623.7%22.2%12.2%13.9%10%10%8.2%
Aug 202623.8%22.3%12.2%12.2%11.7%9.6%8.2%
Sep 202623.3%21.8%12%12%11.5%11.3%8%

How has the Somerset Grocer and The Ottoman comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Ashburton restaurants in September 2026?

2 changes

  1. In September 2026, Somerset Grocer gained share of searches among Ashburton restaurants in New Zealand, from 9.6% to 11.3%.

  2. Estimated monthly branded searches for The Ottoman in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Somerset Grocer’s and The Ottoman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Somerset Grocer

3 branded search terms

  • somerset grocer
  • somerset grocer ashburton
  • somerset grocer menu

The Ottoman

1 branded search term

  • the ottoman ashburton

How the Brand Demand Index is measured

Other head-to-heads among Ashburton restaurants

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