Formosa Ashburton vs Somerset Grocer:Which is more popular by branded search in New Zealand?
In August 2026, Formosa Ashburton had more branded searches than Somerset Grocer among ashburton restaurants in New Zealand. Formosa Ashburton was estimated to have 1.7K branded searches compared to Somerset Grocer’s 690, and held a 52.8% Share of Search versus Somerset Grocer’s 21.3%.
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Which is more popular in search, Formosa Ashburton or Somerset Grocer?
Compare restaurants in Ashburton, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Formosa Ashburton, Somerset Grocer. The figures are in the table below the chart.
View monthly share of search table
| Month | Formosa Ashburton | Cleavers Corner | Somerset Grocer |
|---|---|---|---|
| Oct 2025 | 52.1% | 26.7% | 21.1% |
| Nov 2025 | 45.8% | 27.2% | 26.9% |
| Dec 2025 | 46.8% | 26.1% | 27.1% |
| Jan 2026 | 49.7% | 25% | 25.3% |
| Feb 2026 | 48.4% | 23.2% | 28.4% |
| Mar 2026 | 50.9% | 24.7% | 24.4% |
| Apr 2026 | 48% | 27.8% | 24.1% |
| May 2026 | 53.5% | 27.2% | 19.3% |
| Jun 2026 | 53.5% | 25.3% | 21.2% |
| Jul 2026 | 54.3% | 22.9% | 22.9% |
| Aug 2026 | 52.8% | 25.9% | 21.3% |
| Sep 2026 | — | — | — |
How has the Formosa Ashburton and Somerset Grocer comparison changed over the last 12 months?
3 findings
- Formosa Ashburton was ahead of Somerset Grocer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Formosa Ashburton’s estimated Share of Search among ashburton restaurants in New Zealand moved from 52.1% to 52.8%, and its estimated monthly branded searches moved from 1.9K to 1.7K.
- Across the 11 months ending August 2026, Somerset Grocer’s estimated Share of Search among ashburton restaurants in New Zealand moved from 21.1% to 21.3%, and its estimated monthly branded searches moved from 790 to 690.
How did search popularity change for New Zealand ashburton restaurants in August 2026?
2 changes

In August 2026, Somerset Grocer lost estimated Share of Search among ashburton restaurants in New Zealand, from 22.9% to 21.3%.

In August 2026, Formosa Ashburton lost estimated Share of Search among ashburton restaurants in New Zealand, from 54.3% to 52.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Formosa Ashburton’s and Somerset Grocer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Formosa Ashburton
2 branded search terms
- formosa ashburton
- formosa ashburton menu
Somerset Grocer
3 branded search terms
- somerset grocer
- somerset grocer ashburton
- somerset grocer menu

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.