Brandwave

Formosa Ashburton vs Ton's Thai:Which is more popular?

In September 2026, Formosa Ashburton had more branded searches than Ton's Thai among Ashburton restaurants in New Zealand. Formosa Ashburton had about 1,710 branded searches, while Ton's Thai had 1,600. Formosa Ashburton made up 23.3% of all Ashburton restaurant searches we track, and Ton's Thai accounted for 21.8%. When we asked ChatGPT and Google AI Overviews about Ashburton restaurants, Formosa Ashburton appeared in all three answers and Ton's Thai in two. Formosa Ashburton was mentioned before Ton's Thai in every answer.

Among Ashburton restaurants in New Zealand in September 2026

Who do people search for more?

Formosa Ashburton, about 7% more searches than Ton's Thai

Formosa Ashburton 1.7K searchesTon's Thai 1.6K searches

Who does AI mention more?

Formosa Ashburton, mentioned in every answer we collected

Formosa Ashburton in 3 of 3Ton's Thai in 2 of 3

Who does AI recommend more?

Formosa Ashburton, named ahead of Ton's Thai in every answer

Formosa Ashburton first in 3Ton's Thai never first

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Top Ashburton restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Formosa Ashburton appeared in all three answers. Ton's Thai was mentioned in two out of three: in two of the three ChatGPT answers. Formosa Ashburton was listed before Ton's Thai in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Fine Lion1st
  2. Formosa Ashburton2nd
  3. The Rabbit3rd
  4. Ton's Thai4th
  5. The Ottoman5th
  6. Cleavers Corner6th
  7. Somerset Grocer7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Ashburton restaurants

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Formosa Ashburton or Ton's Thai more popular in search?

This chart shows how often people search Google for Formosa Ashburton and Ton's Thai by name. Each line represents a brand's share of searches for all seven Ashburton restaurants we track, month by month, from searches in New Zealand.

Formosa Ashburton and Ton's Thai among Ashburton restaurants in New Zealand, by month

Share of searches by month for Formosa Ashburton, Ton's Thai. The figures are in the table below the chart.

View monthly share of searches table
MonthFormosa AshburtonTon's ThaiThe Fine LionThe RabbitCleavers CornerSomerset GrocerThe Ottoman
Oct 202523.7%23.1%12.1%10.7%12.1%9.6%8.7%
Nov 202519.6%22.6%15.5%10.5%11.7%11.5%8.6%
Dec 202519.5%23.8%15.9%9.9%10.9%11.3%8.7%
Jan 202621.1%20.3%17.1%10.7%10.6%10.7%9.4%
Feb 202620.2%23%15.8%10.7%9.7%11.9%8.7%
Mar 202621.8%24.8%13.1%11.5%10.6%10.5%7.7%
Apr 202621.8%24.5%11.3%11.3%12.6%10.9%7.6%
May 202624.5%23.6%10.9%12.4%12.4%8.8%7.3%
Jun 202623.1%26.3%10%13.9%10.9%9.1%6.6%
Jul 202623.7%22.2%12.2%13.9%10%10%8.2%
Aug 202623.8%22.3%12.2%12.2%11.7%9.6%8.2%
Sep 202623.3%21.8%12%12%11.5%11.3%8%

How has the Formosa Ashburton and Ton's Thai comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Ton's Thai took it in November 2025, Formosa Ashburton took it in January 2026, Ton's Thai took it in February 2026, Formosa Ashburton took it in May 2026, Ton's Thai took it in June 2026, Formosa Ashburton took it in July 2026.
  • Across the 12 months ending September 2026, Formosa Ashburton’s share of searches among Ashburton restaurants in New Zealand moved from 23.7% to 23.3%, and its estimated monthly branded searches moved from 1.9K to 1.7K.
  • Across the 12 months ending September 2026, Ton's Thai’s share of searches among Ashburton restaurants in New Zealand moved from 23.1% to 21.8%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

How did search popularity change for New Zealand Ashburton restaurants in September 2026?

2 changes

  1. Estimated monthly branded searches for Ton's Thai in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

  2. Estimated monthly branded searches for Formosa Ashburton in New Zealand fell 12.3% over 12 measured months, from 1.9K to 1.7K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Formosa Ashburton’s and Ton's Thai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Formosa Ashburton

2 branded search terms

  • formosa ashburton
  • formosa ashburton menu

Ton's Thai

1 branded search term

  • tons thai

How the Brand Demand Index is measured

Other head-to-heads among Ashburton restaurants

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