Brandwave

How popular isSnagit?

In October 2026, people searched for Snagit by name about 370 times in New Zealand, a 22.9% decrease from the previous year. These searches made up 23.3% of all New Zealand screenshot tool searches, placing Snagit second out of five tools. When we asked both ChatGPT and Google AI Overviews about screenshot tools, Snagit appeared in three of the five answers and was the second most recommended of the five.

Search and AI answers in October 2026

Snagit is the second most searched of 5 competitors and the second most recommended in the AI answers we collected.

  1. GreenshotShare of searches 33.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. SnagitShare of searches 23.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. ShareXShare of searches 22.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. LightshotShare of searches 16%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. CleanShot XShare of searches 4.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top screenshot tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Snagit was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Snagit is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ShareX1st
  2. Snagit2nd
  3. Greenshot3rd
  4. CleanShot X4th
  5. Lightshot5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ShareX5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Greenshot4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Snagit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CleanShot X3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lightshot2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about screenshot tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Snagit compared with other New Zealand screenshot tools?

Snagit against screenshot tools in New Zealand, by month

Share of searches by month for Greenshot, Snagit, ShareX, Lightshot, CleanShot X. The figures are in the table below the chart.

View monthly share of searches table
MonthGreenshotSnagitShareXLightshotCleanShot X
Nov 202536.3%21.1%20.6%15.2%6.9%
Dec 202532.9%19.7%23%16.4%7.9%
Jan 202629.4%20.4%19.9%25.6%4.7%
Feb 202627.7%16.8%33.2%17.3%5%
Mar 202626.9%23.3%23.3%18.5%7.9%
Apr 202624%17.3%26%26%6.7%
May 202618.8%17.3%21.8%35.3%6.8%
Jun 202633.8%16.5%23.1%22.7%3.8%
Jul 202616.8%12.1%36.9%30.9%3.4%
Aug 202620.8%15%34.2%25.8%4.2%
Sep 202618.9%14%52.7%9.5%4.9%
Oct 202633.3%23.3%22.7%16%4.7%

  1. 1.Greenshot

    33.3%

    Moved from 2nd to 1st. 500 estimated branded searches, 0% vs prior month. Share +14.4 points.

  2. 2.Snagit

    23.3%

    Moved from 3rd to 2nd. 350 estimated branded searches, -5.4% vs prior month. Share +9.3 points.

  3. 3.ShareX

    22.7%

    Moved from 1st to 3rd. 340 estimated branded searches, -75.5% vs prior month. Share -30 points.

  4. 4.Lightshot

    16%

    Held 4th. 240 estimated branded searches, -4% vs prior month. Share +6.5 points.

  5. 5.CleanShot X

    4.7%

    Held 5th. 70 estimated branded searches, -46.2% vs prior month. Share -0.3 points.

Compare popularity between Snagit and its closest rivals

Every comparison with Snagit

8 comparisons

How has branded search demand for Snagit changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Snagit in New Zealand fell from 480 to 370.
  • Across the 12 months ending October 2026, Snagit’s share of searches among screenshot tools in New Zealand increased from 21.1% to 23.3%.
  • Across the 12 months ending October 2026, Snagit’s share of searches among screenshot tools in New Zealand peaked at 23.3% in March 2026 and was lowest at 12.1% in July 2026.

How did search popularity change for New Zealand screenshot tools in October 2026?

5 changes

  1. In October 2026, Greenshot overtook ShareX to become the leader among screenshot tools in New Zealand, with 33.3% of the searches.

  2. In October 2026, Snagit overtook ShareX to rank 2nd among screenshot tools in New Zealand, with 23.3% of the searches.

  3. In October 2026, Lightshot gained share of searches among screenshot tools in New Zealand, from 9.5% to 16%.

  4. In October 2026, ShareX lost share of searches among screenshot tools in New Zealand, from 52.7% to 22.7%.

  5. Estimated monthly branded searches for CleanShot X in New Zealand fell 50% over 12 measured months, from 140 to 70 in October 2026.

How are Snagit’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Snagit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • screenshot tool snagit
  • scrolling screenshot snagit
  • snagit
  • snagit screen recorder
  • snagit screenshot
  • snagit snipping tool
  • snagit software

Do you work for Snagit? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Snagit compete?

Snagit is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Screen recording software2nd of 63.9%Show ranking
Screenshot tools2nd of 523.3%Shown above
Creator with pink hair and a pink jacket

Is Snagit your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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