Brandwave

ShareX vs Snagit:Which is more popular in New Zealand?

In October 2026, Snagit had more branded searches than ShareX among screenshot tools in New Zealand. Snagit had about 350 branded searches, while ShareX had 340. Snagit made up 23.3% of all screenshot tool searches we track, and ShareX accounted for 22.7%. When we asked ChatGPT and Google AI Overviews about screenshot tools, ShareX appeared in all five answers and Snagit in three. ShareX was mentioned before Snagit in three out of four answers.

Among screenshot tools in New Zealand in October 2026

Who do people search for more?

Snagit and ShareX are searched for about as often as each other.

Snagit 350 searchesShareX 340 searches

Who does AI mention more?

ShareX, mentioned in every answer we collected

ShareX in 5 of 5Snagit in 3 of 5

Who does AI recommend more?

ShareX, named ahead of Snagit in 3 of 4 answers

ShareX first in 3Snagit first in 1

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Top screenshot tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ShareX appeared in all five answers. Snagit was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ShareX was listed before Snagit in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ShareX1st
  2. Snagit2nd
  3. Greenshot3rd
  4. CleanShot X4th
  5. Lightshot5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ShareX5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Greenshot4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Snagit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CleanShot X3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lightshot2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about screenshot tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ShareX or Snagit more popular in search?

This chart shows how often people search Google for ShareX and Snagit by name. Each line represents a brand's share of searches for all five screenshot tools we track, month by month, from searches in New Zealand.

ShareX and Snagit among screenshot tools in New Zealand, by month

Share of searches by month for Snagit, ShareX. The figures are in the table below the chart.

View monthly share of searches table
MonthGreenshotSnagitShareXLightshotCleanShot X
Nov 202536.3%21.1%20.6%15.2%6.9%
Dec 202532.9%19.7%23%16.4%7.9%
Jan 202629.4%20.4%19.9%25.6%4.7%
Feb 202627.7%16.8%33.2%17.3%5%
Mar 202626.9%23.3%23.3%18.5%7.9%
Apr 202624%17.3%26%26%6.7%
May 202618.8%17.3%21.8%35.3%6.8%
Jun 202633.8%16.5%23.1%22.7%3.8%
Jul 202616.8%12.1%36.9%30.9%3.4%
Aug 202620.8%15%34.2%25.8%4.2%
Sep 202618.9%14%52.7%9.5%4.9%
Oct 202633.3%23.3%22.7%16%4.7%

How has branded search for ShareX and Snagit changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending October 2026: ShareX took it in December 2025, Snagit took it in January 2026, ShareX took it in February 2026, Snagit took it in October 2026.
  • Across the 12 months ending October 2026, ShareX’s share of searches among screenshot tools in New Zealand moved from 20.6% to 22.7%, and its estimated monthly branded searches moved from 420 to 340.
  • Across the 12 months ending October 2026, Snagit’s share of searches among screenshot tools in New Zealand moved from 21.1% to 23.3%, and its estimated monthly branded searches moved from 430 to 350.

How did search popularity change for New Zealand screenshot tools in October 2026?

3 changes
  1. In October 2026, Greenshot overtook ShareX to become the leader among screenshot tools in New Zealand, with 33.3% of the searches.

  2. In October 2026, Snagit overtook ShareX to rank 2nd among screenshot tools in New Zealand, with 23.3% of the searches.

  3. In October 2026, ShareX lost share of searches among screenshot tools in New Zealand, from 52.7% to 22.7%.

How are ShareX’s and Snagit’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using ShareX’s and Snagit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ShareX

4 branded search terms

  • sharex
  • sharex screenshot
  • sharex scrolling screenshot
  • sharex snipping tool

Snagit

3 branded search terms

  • snagit
  • snagit snipping tool
  • snagit software

How the Brand Demand Index is measured

Other head-to-heads among screenshot tools

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