Brandwave

CleanShot X vs Snagit:Which is more popular in New Zealand?

In October 2026, Snagit had more branded searches than CleanShot X among screenshot tools in New Zealand. Snagit had about 350 branded searches, while CleanShot X had 70. Snagit made up 23.3% of all screenshot tool searches we track, and CleanShot X accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about screenshot tools, CleanShot X and Snagit each appeared in three of the five answers. Snagit was mentioned before CleanShot X in two out of three answers that named either.

Among screenshot tools in New Zealand in October 2026

Who do people search for more?

Snagit, about 5 searches for every 1 for CleanShot X

Snagit 350 searchesCleanShot X 70 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

CleanShot X in 3 of 5Snagit in 3 of 5

Who does AI recommend more?

Snagit, named ahead of CleanShot X in 2 of 3 answers

Snagit first in 2CleanShot X first in 1

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Top screenshot tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CleanShot X and Snagit were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Snagit was listed before CleanShot X in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ShareX1st
  2. Snagit2nd
  3. Greenshot3rd
  4. CleanShot X4th
  5. Lightshot5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ShareX5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Greenshot4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Snagit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CleanShot X3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lightshot2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about screenshot tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is CleanShot X or Snagit more popular in search?

This chart shows how often people search Google for CleanShot X and Snagit by name. Each line represents a brand's share of searches for all five screenshot tools we track, month by month, from searches in New Zealand.

CleanShot X and Snagit among screenshot tools in New Zealand, by month

Share of searches by month for Snagit, CleanShot X. The figures are in the table below the chart.

View monthly share of searches table
MonthGreenshotSnagitShareXLightshotCleanShot X
Nov 202536.3%21.1%20.6%15.2%6.9%
Dec 202532.9%19.7%23%16.4%7.9%
Jan 202629.4%20.4%19.9%25.6%4.7%
Feb 202627.7%16.8%33.2%17.3%5%
Mar 202626.9%23.3%23.3%18.5%7.9%
Apr 202624%17.3%26%26%6.7%
May 202618.8%17.3%21.8%35.3%6.8%
Jun 202633.8%16.5%23.1%22.7%3.8%
Jul 202616.8%12.1%36.9%30.9%3.4%
Aug 202620.8%15%34.2%25.8%4.2%
Sep 202618.9%14%52.7%9.5%4.9%
Oct 202633.3%23.3%22.7%16%4.7%

How has branded search for CleanShot X and Snagit changed in New Zealand over the last 12 months?

3 findings
  • Snagit was ahead of CleanShot X in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, CleanShot X’s share of searches among screenshot tools in New Zealand moved from 6.9% to 4.7%, and its estimated monthly branded searches moved from 140 to 70.
  • Across the 12 months ending October 2026, Snagit’s share of searches among screenshot tools in New Zealand moved from 21.1% to 23.3%, and its estimated monthly branded searches moved from 430 to 350.

How did search popularity change for New Zealand screenshot tools in October 2026?

2 changes

  1. In October 2026, Snagit overtook ShareX to rank 2nd among screenshot tools in New Zealand, with 23.3% of the searches.

  2. Estimated monthly branded searches for CleanShot X in New Zealand fell 50% over 12 measured months, from 140 to 70 in October 2026.

How are CleanShot X’s and Snagit’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using CleanShot X’s and Snagit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CleanShot X

2 branded search terms

  • cleanshot
  • cleanshot x

Snagit

3 branded search terms

  • snagit
  • snagit snipping tool
  • snagit software

How the Brand Demand Index is measured

Other head-to-heads among screenshot tools

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