Brandwave

How popular isSleepyhead?

In September 2026, people searched for Sleepyhead by name about 2,050 times in New Zealand, a 17.7% decrease from the previous year. These searches made up 8.2% of all New Zealand mattress brand searches, placing Sleepyhead second out of eight brands. When we asked both ChatGPT and Google AI Overviews about mattress brands, Sleepyhead appeared in three of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Sleepyhead is the second most searched of 8 competitors and the most recommended in AI answers.

  1. EcosaShare of searches 74.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. SleepyheadShare of searches 8.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. TempurShare of searches 7.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. SealyShare of searches 5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. WinklShare of searches 1.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top mattress brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sleepyhead was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sleepyhead is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sleepyhead1st
  2. Ecosa2nd
  3. Sealy3rd
  4. Winkl4th
  5. Tempur5th
  6. Sleepmaker6th
  7. Beautyrest–
  8. A.H. Beard–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ecosa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sleepyhead3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tempur2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sealy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Winkl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sleepmaker1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beautyrest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • A.H. Beard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mattress brands

5 answers

  • Asked ChatGPT

    “Which mattress brand should I buy in New Zealand?”

    1. 1Ecosa
    2. 2Sleepyhead
    3. 3Winkl

  • Asked ChatGPT

    “What are the best mattress brands in New Zealand?”

    1. 1Sleepyhead
    2. 2Ecosa
    3. 3Sealy
    4. 4Tempur
    5. 5Winkl
    6. 6Sleepmaker

  • Asked ChatGPT

    “What's the best mattress brand in New Zealand for a good night's sleep?”

    1. 1Sleepyhead
    2. 2Ecosa
    3. 3Sealy

  • Searched Google, AI Overview

    “mattress for back pain”

    1. 1Tempur

  • Searched Google, AI Overview

    “queen mattress nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which mattress brands compete with Sleepyhead?

    Sleepyhead against mattress brands in New Zealand, by month

    Share of searches by month for Ecosa, Sleepyhead, Tempur, Sealy. The figures are in the table below the chart.

    View monthly share of searches table
    MonthEcosaSleepyheadTempurSealyWinklSleepmakerBeautyrestA.H. Beard
    Oct 202576.4%8.4%4.6%4.8%2.1%1.3%1.4%0.87%
    Nov 202579.4%6.3%4.1%5.2%2%1.3%1.1%0.53%
    Dec 202576.3%7.4%4.7%6%1.8%1.8%1.3%0.69%
    Jan 202672%9.2%5.1%7.3%2%2.3%1.4%0.72%
    Feb 202672.4%8%6.8%7.2%1.8%1.8%1.3%0.8%
    Mar 202673.5%7.7%7%6.5%1.7%1.4%1.4%0.68%
    Apr 202666.9%6.9%7.2%5.2%1.7%1.5%1.2%9.4%
    May 202670.1%7.9%8%6.7%1.6%1.6%1.4%2.7%
    Jun 202672.7%6.9%8.7%6.1%1.7%1.7%1.1%1.2%
    Jul 202672.7%7.6%8.4%6.3%1.5%1.6%1%0.85%
    Aug 202670.7%8.3%8.8%6.3%1.9%1.8%1.4%0.75%
    Sep 202674.2%8.2%7.6%5%1.6%1.4%1.2%0.62%

    1. 1.Ecosa

      74.2%

      Held 1st. 18K estimated branded searches, +12.4% vs prior month. Share +3.5 points.

    2. 2.Sleepyhead

      8.2%

      Moved from 3rd to 2nd. 2K estimated branded searches, +5.8% vs prior month. Share -0.1 points.

    3. 3.Tempur

      7.6%

      Moved from 2nd to 3rd. 1.9K estimated branded searches, -7% vs prior month. Share -1.2 points.

    4. 4.Sealy

      5%

      Held 4th. 1.2K estimated branded searches, -14.7% vs prior month. Share -1.3 points.

    5. 5.Winkl

      1.6%

      Held 5th. 400 estimated branded searches, -7% vs prior month. Share -0.2 points.

    6. 6.Sleepmaker

      1.4%

      Held 6th. 350 estimated branded searches, -14.6% vs prior month. Share -0.4 points.

    7. 7.Beautyrest

      1.2%

      Held 7th. 280 estimated branded searches, -9.7% vs prior month. Share -0.2 points.

    8. 8.A.H. Beard

      0.62%

      Held 8th. 150 estimated branded searches, -11.8% vs prior month. Share -0.1 points.

    Compare popularity between Sleepyhead and its closest rivals

    Every comparison with Sleepyhead

    9 comparisons

    How has branded search demand for Sleepyhead changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Sleepyhead in New Zealand fell from 2.5K to 2K.
    • Across the 12 months ending September 2026, Sleepyhead’s share of searches among mattress brands in New Zealand peaked at 9.2% in January 2026 and was lowest at 6.3% in November 2025.

    How did search popularity change for New Zealand mattress brands in September 2026?

    6 changes

    1. In September 2026, Ecosa gained share of searches among mattress brands in New Zealand, from 70.7% to 74.2%.

    2. In September 2026, Sealy lost share of searches among mattress brands in New Zealand, from 6.3% to 5%.

    3. In September 2026, Tempur lost share of searches among mattress brands in New Zealand, from 8.8% to 7.6%.

    4. A.H. Beard’s share of searches among mattress brands in New Zealand has lost ground for 3 months in a row, from 1.2% to 0.62% in September 2026.

    5. In September 2026, Sleepyhead rose from 3rd to 2nd among mattress brands in New Zealand.

    6. Estimated monthly branded searches for Winkl in New Zealand fell 33.3% over 12 measured months, from 600 to 400 in September 2026.

    How are Sleepyhead’s branded searches counted?

    7 search terms

    Brandwave collects information about searches that people make online using Sleepyhead’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • sleepyhead bed
    • sleepyhead mattress
    • sleepyhead mattress topper
    • sleepyhead pocket spring
    • sleepyhead sale
    • sleepyhead sanctuary
    • sleepyhead topper

    Do you work for Sleepyhead? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Sleepyhead compete?

    Sleepyhead is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Mattress brands2nd of 88.2%Shown above
    Pillow and mattress topper brands5th of 50.27%Show ranking
    Creator with pink hair and a pink jacket

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