Dunlopillo vs Sleepyhead:Which is more popular?

Name: Dunlopillo vs Sleepyhead: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Dunlopillo had more branded searches than Sleepyhead among pillow and mattress topper brands in New Zealand. Dunlopillo had about 110 branded searches, while Sleepyhead had 50. Dunlopillo made up 0.59% of all pillow and mattress topper brand searches we track, and Sleepyhead accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about pillow and mattress topper brands, Sleepyhead appeared in three of the five answers and Dunlopillo in two. Sleepyhead was mentioned before Dunlopillo in two out of three answers.

Among pillow and mattress topper brands in New Zealand in September 2026

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Top pillow and mattress topper brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sleepyhead was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dunlopillo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sleepyhead was listed before Dunlopillo in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Ecosa	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Sleepyhead	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Dunlopillo	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Tempur	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Tontine	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Ecosa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sleepyhead3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dunlopillo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tempur2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tontine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pillow and mattress topper brands

5 answers

Asked ChatGPT
“Which pillow or topper brand should I buy in New Zealand?”
1. 1Ecosa
2. 2Tempur
3. 3Sleepyhead
4. 4Dunlopillo
Asked ChatGPT
“What are the best pillow and mattress topper brands in New Zealand?”
1. 1Ecosa
2. 2Tempur
3. 3Sleepyhead
Asked ChatGPT
“What's the best pillow or topper brand in New Zealand for extra bed comfort?”
1. 1Ecosa
2. 2Dunlopillo
3. 3Sleepyhead
Searched Google, AI Overview
“mattress topper nz”
1. 1Ecosa
Searched Google, AI Overview
“memory foam topper”

Not named in any answer:

Tontine

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Dunlopillo or Sleepyhead more popular in search?

This chart shows how often people search Google for Dunlopillo and Sleepyhead by name. Each line represents a brand's share of searches for all five pillow and mattress topper brands we track, month by month, from searches in New Zealand.

Dunlopillo and Sleepyhead among pillow and mattress topper brands in New Zealand, by month

Month	Ecosa	Tontine	Dunlopillo	Tempur	Sleepyhead
Oct 2025	98.5%	0.7%	0.39%	0.22%	0.22%
Nov 2025	98.6%	0.57%	0.42%	0.15%	0.23%
Dec 2025	97.8%	1.1%	0.56%	0.2%	0.31%
Jan 2026	97.7%	1.2%	0.55%	0.25%	0.3%
Feb 2026	97.4%	1.2%	0.68%	0.25%	0.5%
Mar 2026	98%	0.73%	0.73%	0.21%	0.31%
Apr 2026	97.9%	0.81%	0.71%	0.25%	0.3%
May 2026	97.3%	0.96%	0.86%	0.25%	0.6%
Jun 2026	97.3%	0.97%	0.56%	0.25%	0.92%
Jul 2026	98.1%	0.82%	0.56%	0.26%	0.26%
Aug 2026	97.6%	1%	0.65%	0.36%	0.36%
Sep 2026	98%	0.85%	0.59%	0.32%	0.27%

How has the Dunlopillo and Sleepyhead comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 12 months ending September 2026: Sleepyhead took it in June 2026, Dunlopillo took it in July 2026.
Across the 12 months ending September 2026, Dunlopillo’s share of searches among pillow and mattress topper brands in New Zealand moved from 0.39% to 0.59%, and its estimated monthly branded searches moved from 90 to 110.
Across the 12 months ending September 2026, Sleepyhead’s share of searches among pillow and mattress topper brands in New Zealand moved from 0.22% to 0.27%, and its estimated monthly branded searches held steady at 50.

How did search popularity change for New Zealand pillow and mattress topper brands in September 2026?

2 changes

In September 2026, Sleepyhead fell from 4th to 5th among pillow and mattress topper brands in New Zealand.
Estimated monthly branded searches for Dunlopillo in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Dunlopillo’s and Sleepyhead’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.