Brandwave

How popular isDunlopillo?

In September 2026, people searched for Dunlopillo by name about 110 times in New Zealand, a 22.2% increase from the previous year. These searches made up 0.59% of all New Zealand pillow and mattress topper brand searches, placing Dunlopillo third out of five brands. When we asked both ChatGPT and Google AI Overviews about pillow and mattress topper brands, Dunlopillo appeared in two of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Dunlopillo is the third most searched of 5 competitors and the fourth most recommended in AI answers.

  1. EcosaShare of searches 98%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. TontineShare of searches 0.85%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DunlopilloShare of searches 0.59%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. TempurShare of searches 0.32%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. SleepyheadShare of searches 0.27%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top pillow and mattress topper brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dunlopillo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dunlopillo is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ecosa1st
  2. Tempur2nd
  3. Sleepyhead3rd
  4. Dunlopillo4th
  5. Tontine–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ecosa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sleepyhead3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dunlopillo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tempur2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tontine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pillow and mattress topper brands

5 answers

  • Asked ChatGPT

    “Which pillow or topper brand should I buy in New Zealand?”

    1. 1Ecosa
    2. 2Tempur
    3. 3Sleepyhead
    4. 4Dunlopillo

  • Asked ChatGPT

    “What are the best pillow and mattress topper brands in New Zealand?”

    1. 1Ecosa
    2. 2Tempur
    3. 3Sleepyhead

  • Asked ChatGPT

    “What's the best pillow or topper brand in New Zealand for extra bed comfort?”

    1. 1Ecosa
    2. 2Dunlopillo
    3. 3Sleepyhead

  • Searched Google, AI Overview

    “mattress topper nz”

    1. 1Ecosa

  • Searched Google, AI Overview

    “memory foam topper”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which pillow and mattress topper brands compete with Dunlopillo?

    Dunlopillo against pillow and mattress topper brands in New Zealand, by month

    Share of searches by month for Ecosa, Dunlopillo. The figures are in the table below the chart.

    View monthly share of searches table
    MonthEcosaTontineDunlopilloTempurSleepyhead
    Oct 202598.5%0.7%0.39%0.22%0.22%
    Nov 202598.6%0.57%0.42%0.15%0.23%
    Dec 202597.8%1.1%0.56%0.2%0.31%
    Jan 202697.7%1.2%0.55%0.25%0.3%
    Feb 202697.4%1.2%0.68%0.25%0.5%
    Mar 202698%0.73%0.73%0.21%0.31%
    Apr 202697.9%0.81%0.71%0.25%0.3%
    May 202697.3%0.96%0.86%0.25%0.6%
    Jun 202697.3%0.97%0.56%0.25%0.92%
    Jul 202698.1%0.82%0.56%0.26%0.26%
    Aug 202697.6%1%0.65%0.36%0.36%
    Sep 202698%0.85%0.59%0.32%0.27%

    1. 1.Ecosa

      98%

      Held 1st. 18.4K estimated branded searches, +11.7% vs prior month. Share +0.3 points.

    2. 2.Tontine

      0.85%

      Held 2nd. 160 estimated branded searches, -5.9% vs prior month. Share -0.2 points.

    3. 3.Dunlopillo

      0.59%

      Held 3rd. 110 estimated branded searches, 0% vs prior month. Share -0.1 points.

    4. 4.Tempur

      0.32%

      Moved from 5th to 4th. 60 estimated branded searches, 0% vs prior month. Share 0 points.

    5. 5.Sleepyhead

      0.27%

      Moved from 4th to 5th. 50 estimated branded searches, -16.7% vs prior month. Share -0.1 points.

    Compare popularity between Dunlopillo and its closest rivals

    Every comparison with Dunlopillo

    3 comparisons

    How has branded search demand for Dunlopillo changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Dunlopillo in New Zealand rose from 90 to 110.
    • Across the 12 months ending September 2026, Dunlopillo’s share of searches among pillow and mattress topper brands in New Zealand held steady, from 0.39% to 0.59%.

    How did search popularity change for New Zealand pillow and mattress topper brands in September 2026?

    4 changes

    1. In September 2026, Tempur rose from 5th to 4th among pillow and mattress topper brands in New Zealand.

    2. In September 2026, Sleepyhead fell from 4th to 5th among pillow and mattress topper brands in New Zealand.

    3. Estimated monthly branded searches for Dunlopillo in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

    4. Estimated monthly branded searches for Ecosa in New Zealand fell 18.7% over 12 measured months, from 22.6K to 18.4K in September 2026.

    How are Dunlopillo’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Dunlopillo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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    How the Brand Demand Index is measured

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