Brandwave

Dunlopillo vs Tempur:Which is more popular?

In September 2026, Dunlopillo had more branded searches than Tempur among pillow and mattress topper brands in New Zealand. Dunlopillo had about 110 branded searches, while Tempur had 60. Dunlopillo made up 0.59% of all pillow and mattress topper brand searches we track, and Tempur accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about pillow and mattress topper brands, Dunlopillo and Tempur each appeared in two of the five answers. Tempur was mentioned before Dunlopillo in two out of three answers.

Among pillow and mattress topper brands in New Zealand in September 2026

Who do people search for more?

Dunlopillo, about 83% more searches than Tempur

Dunlopillo 110 searchesTempur 60 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Dunlopillo in 2 of 5Tempur in 2 of 5

Who does AI recommend more?

Tempur, named ahead of Dunlopillo in 2 of 3 answers

Tempur first in 2Dunlopillo first in 1

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Top pillow and mattress topper brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dunlopillo and Tempur were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tempur was listed before Dunlopillo in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ecosa1st
  2. Tempur2nd
  3. Sleepyhead3rd
  4. Dunlopillo4th
  5. Tontine–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ecosa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sleepyhead3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dunlopillo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tempur2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tontine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pillow and mattress topper brands

5 answers

  • Asked ChatGPT

    “Which pillow or topper brand should I buy in New Zealand?”

    1. 1Ecosa
    2. 2Tempur
    3. 3Sleepyhead
    4. 4Dunlopillo

  • Asked ChatGPT

    “What are the best pillow and mattress topper brands in New Zealand?”

    1. 1Ecosa
    2. 2Tempur
    3. 3Sleepyhead

  • Asked ChatGPT

    “What's the best pillow or topper brand in New Zealand for extra bed comfort?”

    1. 1Ecosa
    2. 2Dunlopillo
    3. 3Sleepyhead

  • Searched Google, AI Overview

    “mattress topper nz”

    1. 1Ecosa

  • Searched Google, AI Overview

    “memory foam topper”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Dunlopillo or Tempur more popular in search?

    This chart shows how often people search Google for Dunlopillo and Tempur by name. Each line represents a brand's share of searches for all five pillow and mattress topper brands we track, month by month, from searches in New Zealand.

    Dunlopillo and Tempur among pillow and mattress topper brands in New Zealand, by month

    Share of searches by month for Dunlopillo, Tempur. The figures are in the table below the chart.

    View monthly share of searches table
    MonthEcosaTontineDunlopilloTempurSleepyhead
    Oct 202598.5%0.7%0.39%0.22%0.22%
    Nov 202598.6%0.57%0.42%0.15%0.23%
    Dec 202597.8%1.1%0.56%0.2%0.31%
    Jan 202697.7%1.2%0.55%0.25%0.3%
    Feb 202697.4%1.2%0.68%0.25%0.5%
    Mar 202698%0.73%0.73%0.21%0.31%
    Apr 202697.9%0.81%0.71%0.25%0.3%
    May 202697.3%0.96%0.86%0.25%0.6%
    Jun 202697.3%0.97%0.56%0.25%0.92%
    Jul 202698.1%0.82%0.56%0.26%0.26%
    Aug 202697.6%1%0.65%0.36%0.36%
    Sep 202698%0.85%0.59%0.32%0.27%

    How has the Dunlopillo and Tempur comparison changed over the last 12 months?

    3 findings

    How did search popularity change for New Zealand pillow and mattress topper brands in September 2026?

    2 changes

    1. In September 2026, Tempur rose from 5th to 4th among pillow and mattress topper brands in New Zealand.

    2. Estimated monthly branded searches for Dunlopillo in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Dunlopillo’s and Tempur’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Dunlopillo

    1 branded search term

    • dunlopillo

    Tempur

    2 branded search terms

    • tempur mattress topper
    • tempur topper

    How the Brand Demand Index is measured

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