Sleepyhead vs Winkl:Which is more popular?

Name: Sleepyhead vs Winkl: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Sleepyhead had more branded searches than Winkl among mattress brands in New Zealand. Sleepyhead had about 2,000 branded searches, while Winkl had 400. Sleepyhead made up 8.2% of all mattress brand searches we track, and Winkl accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about mattress brands, Sleepyhead appeared in three of the five answers and Winkl in two. Sleepyhead was mentioned before Winkl in every answer.

Among mattress brands in New Zealand in September 2026

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Top mattress brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sleepyhead was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Winkl was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sleepyhead was listed before Winkl in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Ecosa	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Sleepyhead	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Tempur	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Sealy	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Winkl	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Sleepmaker	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Beautyrest	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
A.H. Beard	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Ecosa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sleepyhead3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tempur2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sealy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Winkl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sleepmaker1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beautyrest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
A.H. Beard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mattress brands

5 answers

Asked ChatGPT
“Which mattress brand should I buy in New Zealand?”
1. 1Ecosa
2. 2Sleepyhead
3. 3Winkl
Asked ChatGPT
“What are the best mattress brands in New Zealand?”
1. 1Sleepyhead
2. 2Ecosa
3. 3Sealy
4. 4Tempur
5. 5Winkl
6. 6Sleepmaker
Asked ChatGPT
“What's the best mattress brand in New Zealand for a good night's sleep?”
1. 1Sleepyhead
2. 2Ecosa
3. 3Sealy
Searched Google, AI Overview
“mattress for back pain”
1. 1Tempur
Searched Google, AI Overview
“queen mattress nz”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Sleepyhead or Winkl more popular in search?

This chart shows how often people search Google for Sleepyhead and Winkl by name. Each line represents a brand's share of searches for all eight mattress brands we track, month by month, from searches in New Zealand.

Sleepyhead and Winkl among mattress brands in New Zealand, by month

Month	Ecosa	Sleepyhead	Tempur	Sealy	Winkl	Sleepmaker	Beautyrest	A.H. Beard
Oct 2025	76.4%	8.4%	4.6%	4.8%	2.1%	1.3%	1.4%	0.87%
Nov 2025	79.4%	6.3%	4.1%	5.2%	2%	1.3%	1.1%	0.53%
Dec 2025	76.3%	7.4%	4.7%	6%	1.8%	1.8%	1.3%	0.69%
Jan 2026	72%	9.2%	5.1%	7.3%	2%	2.3%	1.4%	0.72%
Feb 2026	72.4%	8%	6.8%	7.2%	1.8%	1.8%	1.3%	0.8%
Mar 2026	73.5%	7.7%	7%	6.5%	1.7%	1.4%	1.4%	0.68%
Apr 2026	66.9%	6.9%	7.2%	5.2%	1.7%	1.5%	1.2%	9.4%
May 2026	70.1%	7.9%	8%	6.7%	1.6%	1.6%	1.4%	2.7%
Jun 2026	72.7%	6.9%	8.7%	6.1%	1.7%	1.7%	1.1%	1.2%
Jul 2026	72.7%	7.6%	8.4%	6.3%	1.5%	1.6%	1%	0.85%
Aug 2026	70.7%	8.3%	8.8%	6.3%	1.9%	1.8%	1.4%	0.75%
Sep 2026	74.2%	8.2%	7.6%	5%	1.6%	1.4%	1.2%	0.62%

How has the Sleepyhead and Winkl comparison changed over the last 12 months?

3 findings

Sleepyhead was ahead of Winkl in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Sleepyhead’s share of searches among mattress brands in New Zealand moved from 8.4% to 8.2%, and its estimated monthly branded searches moved from 2.4K to 2K.
Across the 12 months ending September 2026, Winkl’s share of searches among mattress brands in New Zealand moved from 2.1% to 1.6%, and its estimated monthly branded searches moved from 600 to 400.

How did search popularity change for New Zealand mattress brands in September 2026?

2 changes

In September 2026, Sleepyhead rose from 3rd to 2nd among mattress brands in New Zealand.
Estimated monthly branded searches for Winkl in New Zealand fell 33.3% over 12 measured months, from 600 to 400 in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Sleepyhead’s and Winkl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.